With Google’s new Penguin update, it seems many chiropractors have taken a hit in their search engine rankings online. From the frequency of emails coming-in, I decided to conduct an investigation to compare chiropractic websites.
I specifically wanted to see if I could find anything obvious on the sites that were slapped versus ones that were not. What I found was interesting but NOT surprising. 
By the way, this new Google algorithm update targeted websites that were expressing unnatural on-page and off-page SEO signals, keyword stuffing, bad quality content, lack of social signals, spam links, over SEO, and duplicate content.
After reverse engineering the chiropractic websites sent to be by concerned doctors, I found the primary reason their rankings dropped appeared to be because of all the “canned” and DUPLICATE content.
Google has expressed many times throughout the years that it favors unique and original high-quality content. That’s no secret at all.
However, in 2012 they mean business (and they’re showing it)!
Google is frequently slapping chiropractic websites that don’t take the time to develop, post and syndicate fresh articles, videos, press releases, blog posts, etc.
For those that are new to this blog, when I refer to the term canned, I mean that the same website pages (with the same text descriptions) or blog / article content is recycled.
So, you and potentially hundreds of other sites owned by the your website company have the same stuff.
Is that the only reason they’re targeting chiropractic websites? Of course not. See above for the others I mentioned.
The problem is, in our profession most doctors don’t develop custom websites. They go with a company that produces canned content because it seems fast, easy, and cheap.
Have all sites with cloned content been affected by a rankings drop… No. Will they in the next 8-12 months? My prediction is YES!
Whether I’m right or wrong about the time-frame, you can be rest assured this IS GOING to happen eventually.
My strong recommendation is to prepare now so you don’t get the axe later. To become “Google-proof” and protect your rankings in 2012 and beyond, you absolutely must:
1) Consider having a custom-made professional website with original content
2) Learn how to create AND mass distribute top-quality, valuable information
3) Master the proven tactical formula that gets your content shared virally
Your future rankings, website traffic, and patient acquisition from the internet DEPEND on playing by Google’s new rules. The game is rigged so don’t roll the dice.
If you’re searching for reliable professional guidance with your chiropractic internet marketing this year, click here. The “trial and error” method of online marketing is costly and too risky in 2012.
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