Posted by Matthew Loop | 18 Comments
When chiropractors talk about ranking #1 on Google, they usually think there’s one magic keyword that will send them endless amounts of traffic and patients. Over the years, speaking with a few thousand doctors, I can tell you that the overwhelming majority feel they only need to rank for one or two keywords, too.
If you’re in that boat or not getting the results you want from the internet, listen-up.
The harsh reality is, in order to absolutely own, dominate, and saturate a local market to become the “go-to” and most recognized chiropractor, you MUST be everywhere a potential new patient would search online. Google is only one part of the equation but we’ll use it in this blog example.
Getting your chiropractic website to the top of the organic listings (left side) of Google is where you can own the lions share of the search traffic if you understand how Google ranks pages.
As mentioned in previous blogs, the top ranked website on Google gets over 70% of the overall clicks for any given term. If you’re not #1, you’re not in the game! Just having a first page ranking doesn’t mean squat anymore.
Here are 12 primary keywords that you MUST rank #1 for to monopolize the local, potential patient search traffic
– chiropractor (Your town)
– chiropractors in (Your town)
– chiropractors (Your town)
– (Your town) chiropractor
– (Your town) (State Abbrev.) chiropractor
– (Your town) chiropractic
– (Your zip-code) chiropractor
– chiropractor (Your zip-code)
– (Your zip-code) chiropractic
– chiropractic (Your zip-code)
– chiropractic offices (Your zip-code)
– chiropractic offices (Your town)
Now, in truth, this is just a starter list. Ideally, you want to rank at the top and blanket the search engines for at least two dozen keywords and related phrases. We didn’t even go laterally into conditions you might treat in your chiropractic office that internet users search for.
How many of these keywords above does your chiropractic website or content rank #1 for? If you’re like most chiropractors, you might rank #1 for a couple or you don’t rank at the top for any.
This is far from market domination and better strategy must be employed if you want to realize exponentially more new patients monthly.
Even though, there are minor variations in some of those keywords (like a one letter substitution), this makes the keyword different and you must optimize separately for it.
Since 2005 I’ve been teaching this same exact keyword domination strategy.
And, you know what? It’s worked every time for doctors that have applied my focused marketing methods. It will also work 10 years from now because it’s foundational unlike the latest and greatest short-lived tricks other chiropractic marketing “gurus” teach.
You must own a couple dozen keywords if you want to pull serious windfalls of traffic without spending any money on traditional advertising. With that said, should SEO be your only strategy?… Hell no!
You must combine SEO, social media and other forms of internet marketing for maximum effect.
I have a lot of chiropractor clients that get an extra 20+ patients from Google just by using the highly-effective SEO strategies described in Social Media Elite to rank for dozens of keywords locally. There’s an art and science to getting to the top AND staying there permanently.
If you recognize that you need help with your internet marketing strategy and want to own every keyword with absolute certainty, I’d like to show you a reliable and proven way to be the MOST recognized doctor locally.
If you’re interested in joining the top 1% of chiropractors, you can get started here.
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