Over the years, there have been many misconceptions associated with social media and building a chiropractic practice using the web. Some proclamations have been down-right lies. Below are a few common myths that some chiropractors still cling to:

1. Practice / business marketing with social media is “unprofessional”

This is simply untrue. Look around and you’ll observe everyone from the president of the United States, major luxury brands, and small business using social media to gain more exposure and traction in the marketplace.

It’s not what you do that determines your professionalism here, it’s HOW you do it. If you choose not seek professional help with your online marketing, you might risk alienating your targeted audience and appearing unprofessional.

2. Social media is just “kids stuff”

Wrong. This is a less prevalent attitude in 2012, but it still persists. Believe it or not, over half of all social media users are OVER the age of 30!

In 2005-2006 I cannot tell you how many times I heard doctors and consultants say social media was for kids. In all of the instances, these individuals that criticized weren’t experienced using it.

3. Having a Facebook Fan Page constitutes social media marketing

The reality is, having a practice Fan page (like having a website) is useless if you don’t know how to get traffic / visitors to the page. Traffic is king, as the old saying goes. Without it, you’ll get nowhere fast online.

4. Social media marketing takes a lot of time

False. It only takes a lot of time if your strategy sucks. You see, many chiropractors “do” social media marketing, but very few do it correctly in a way that produces tangible, consistent new patient results.

Expect to put more time in at the beginning, however, learning to be resourceful and creating leverage-based systems is absolutely critical. I like what Gary Vaynerchuk says, “Everyone has the time, stop watching fucking “Lost!”

5. Social media changes every other week

Not true. While Facebook and YouTube may update an interface and ad some new features, core fundamentals have changed very little since 2005. For example, building trust, liking, and rapport with your audience is pretty close to the same now as it was years ago.

Strategies to saturate and dominate a local online market have also changed very little. Most chiropractors get shiny object syndrome and look for the latest and greatest tactic. It’s important to focus on fundamentals that have a history of producing REAL practice / business growth.

6. Social media marketing is “optional” for businesses

False. It’s 100% necessary now. If you don’t use social media and have an OVERWHELMING presence online, potential patients look at you as suspect. Translation… they trust you less. This has been proven time and time again.

This year and beyond, you MUST master social media marketing or you’re in for a rude awakening in the next 12-18 months as times change. Each day that passes is an opportunity missed.

Act fast, act now!

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