Posted by Matthew Loop | 2 Comments
I’m thrilled to say that The ULTIMATE Chiropractic Blogging Success Blueprint is one of the most downloaded practice marketing guides in the history of our profession. However, I still see doctors not following-through on all of the points I listed-out in the 39 page PDF manual.
Here are six things you, as a chiropractor, MUST do after you’ve written a blog post, reviewed your meta-data, double-checked the grammar and spelling, then published it live.
These are steps that I personally take after posting and a big reason why I’ve developed such a large audience that keeps coming back for more.
If you want to drastically expand your center of influence, do these things listed below.
1) Share your blog post on post Facebook, Pinterest, Twitter, LinkedIn and other social media.
This goes without saying and should be automatic. Also, it should be done directly after you post (within the first 5 minutes). Update your statuses and share within any groups that you’ve created on these networks.
You can mass message groups, which helps to get your content out and circulated fast. Provide a call to action on the posts telling viewers what to do.
2) Go to Pingler.com and ping your blog post out to the blogosphere.
When you “ping” your blog, it’s like sending an announcement to the blog world letting them know you have fresh content to share. There are tons of networks out there but Pingler mass submits to the important ones.
This should also be done within the first 5 minutes of publishing since generating momentum around the launch of the post is key.
3) Email your list.
Nothing like being able to send an email to a highly responsive list, announcing new valuable content. By far, this is my best and BIGGEST traffic source where the viral sharing occurs. I can literally flip-a-switch and watch the traffic magic happen!
I love and use Aweber for email marketing… but if you’ve been a subscriber to this blog for awhile, you probably knew that. If you’re not building a list, you will NEVER fully maximize the effectiveness of your online marketing efforts.
4) Socially bookmark your blog post.
Social news networks are a phenomenon that boast their own distinct communities of loyal followers. You must submit your content to them since it helps your exposure and search engine rankings if you do it right.
Some of the more popular networks you might have heard of are Digg, Reddit, and StumbleUpon. If you Google “social bookmarking sites,” you can pull-up many more.
5) Build high-quality, authority anchor text backlinks to the blog post.
If done right, it’s easy to rank #1 for any keyword you shoot for. Before writing the blog post, you should have a keyword in mind you want to own and dominate on Google. I personally use Market Samurai for my keyword research and to gain a competitive edge.
You need to think outside the box and build links to blog posts within your site, not just to your home-page. Google wants to also see a variety of links coming from different online properties like article directories, forums, other blog posts, video sharing sites, etc.
This free teleclass outlines the new guidelines you need to follow when building links this year. If you don’t follow this protocol, you’ll actually hurt your website SEO.
6) Sit back and watch the traffic to your chiropractic website SURGE! If your site is worth a dime, it will get people to pick up the phone and call you. We call this conversion.
If you’re getting a ton of website traffic and no calls or patients, you need to speak with me ASAP to get you on the right track.
As mention before, this is my protocol and it’s worked exceptionally well over the years. The astounding amount of traffic sent our way just from my blog posts is an essential component to consistently attracting leads and customers.
Speed of implementation is crucial.
There is an art and science to marketing successfully online and getting results. Have you been doing the necessary steps above?
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