Posted by Matthew Loop | 32 Comments
After working with a few thousand chiropractors and professionals over the last few years, it became evident that there’s quite disturbing trend in regards to chiropractic marketing. Let me preface this blog post by saying chiropractic is a wonderful profession and healing art that’s helped millions of people lead healthier lives.
I’ve seen some incredible things in my practice alone and am very grateful for the opportunity to have made such a positive impact in others lives.
There is, however, an infectious problem among many chiropractors. I would even go as far as calling it a plague that acts in a vicious manner to hold the profession back. The problem that I speak about can be summed up in one word… jealously. It’s really the byproduct of a scarcity-based mindset.
Let me explain in more detail and provide some history…
Several years ago when I began to heavily market my chiropractic practice via the internet and saturate my city’s online community with content, I became somewhat of a local celebrity and, unbeknownst to me at the time, a target.
After all, it was really unheard of for a chiropractor to be everywhere and anywhere on the net like what I discovered how to do. I was able to reap tremendous free exposure and consistent new patients because of mastering this important skill-set
As happy as I was, many other doctors in the same town became resentful and some very jealous. Now, I knew from seeing how other doctors interacted in the past, that chiropractors were typically a HIGHLY competitive bunch and many times individualistic. But, I had no idea the extent that jealousy consumes some people.
Jealousy is typically accompanied by envy.
Some people just don’t have any idea how you could take your talents and do so well financially, breaking away from the rest of the pack. The “average majority” think it should be them instead. In essence, they want what you have and will try to pull you down to their level or attack you to get it.
From my experience, this line of thinking is dangerous. Steer clear of the leeches!
This situation was only magnified ten-fold when I was thrust into the spotlight and began to create a name for myself in the online marketing world. I then started to have other well-known chiropractic consultants and fellow “colleagues” attack me in different ways. I have to admit I was very surprised because we’re in such a great profession that helps so many.
It didn’t take me long to develop a thick skin and realize quite a few were jealous of the fact that I was dominating much of the chiropractic internet real estate and having great success. As a side note here, if you’re a chiropractor that’s absolutely CRUSHING-IT online locally, expect to be a target for others.
That’s just the name of the game and the byproduct of being a leader.
DO NOT focus your energy and attention on the haters and critics that attack you, though. They will suck the life out of you if you let them. The truth is, there’s an abundance of new patients for everyone and your mindset / outlook will many times be proportional to the income you generate.
If you’ve been paying attention the last few years, it’s pretty evident who’s attacked and attempted to copy my systems and ideas. I’m over it, though, and don’t have time to be diverted into the bullshit. My passion and purpose are much too strong.
Some people also think the only way they can make a name for themselves is to put you down or call you out in some way or fashion. These are rookie mistakes. Don’t fall into the trap of responding to those folks. It only makes them look like a fool when they act this way.
If you spend even a little time focusing on negativity or others questionable actions, it only disrupts your productivity, focus, and ability to expand your business.
As I began to train other doctors in how to market their practices systematically online, I had several of my members tell me the exact same things were happening to them like I mentioned above. In fact, two of my clients were actually sent cease and desist letters by other chiropractors because they were dominating certain keywords online.
Can you believe that?
These other doctors were so competitive and operated with such a scarcity mentality that they actually felt there were a limited number of new patients. They became jealous and insecure which caused them to resort to getting an attorney involved… Totally PATHETIC!
Jealousy is for losers.
Needless to say, there was no legitimate ground for the cease and desists so they were withdrawn. If you’re a chiropractor and your competition worries consume you, then you’re NOT differentiating or positioning yourself well enough. Consistently, I find that the doctors that have healthy six-figure or million dollar practices AREN’T doing things like everyone else…. AND … that’s exactly why they’re making big money.
This is just a few of literally dozens of instances I’ve noted over the years. It’s real disturbing that fellow doctors feel compelled to act this way.
It’s even more disturbing that the majority of chiropractors reported to state board agencies are reported by other chiropractic colleagues. The sad thing is, because so many DC’s are competitive and scarcity-minded, I wouldn’t be surprised if a high percentage of those allegations are bogus. Very sad.
It’s time to get a grip and realize that there’s more than enough for everyone. There’s NOT a finite supply of new patients or money. You DON’T have to be enemies with the other chiropractors in your town.
You could get more accomplished and potentially have an even more profitable practice by working with your perceived competitors.
You wouldn’t believe what a great referral generator the doctor down the street could be for you either.
This was an unexpectedly long blog post but I hope I’ve caused many to think about the fact that you don’t need to tear down or take shots at others to get ahead. Nor should you be jealous of another chiropractors practice or life. The real winners in life don’t need to compete like this, as they’re continuously moving forward and making things happen.
If you’re not happy and want to improve the results you’re getting in either of those areas, start with improving yourself.
Remember, “legacy is greater than currency,” like Gary Vaynerchuk says.
How do you want people to remember you? Do you want to be remembered as an insecure douchebag concerned about others doing better than you OR do you want to be a remembered as a respected leader that symbolizes success and compels others to greatness?
I’m a huge advocate of what Tony Robbins calls “modeling,” which is basically finding a mentor / coach who’s EXACTLY where you want to be or getting the results you want and following their guidance. This means reaching out to them in a friendly manner and and doing what it takes at all costs.
The hating, bickering, and jealousy really need to stop if the chiropractic profession ever hopes to advance far beyond where it is now. It’s time to work together and help each other Do you agree? Leave a comment below to voice your opinion…
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