Comments on: Are you the Cheapest Chiropractor on the Block?

By: Matthew Loop

Matthew Loop — Mon, 15 Aug 2011 20:08:13 +0000

Dr. Justin…. Actually, most people subconsciously associate higher prices with better quality. It doesn’t matter if it’s actually true, or not. This is simply how we’ve been conditioned. Believe it or not, people do value a service / product more if they pay a higher price.

Every doctor has a different idea as to what constitutes a premium. I’m saying that chiropractors should provide a valuable service and we should be compensated accordingly. There’s nothing wrong with that.

That doesn’t mean that you don’t help those that legitimately cannot pay the fee. If you look at those leaders that have spread the chiropracTIC message, they’re all wealthy. Why? Yes, because they helped people BUT they were also good businessmen, gave value, and were compensated well.

By: Jusitn DC

Jusitn DC — Mon, 15 Aug 2011 17:20:53 +0000

Price does not dictate value… Can you really put a price on health?? I ask this question on the white board in my office all the time: If I charged you more would your value care more?? I don’t think so. Remember “selling” huge expensive care plans b/c we are “doctors” & thats what doctors should be payed is not what chiropracTIC is about.

By: Matthew Loop

Matthew Loop — Tue, 15 Feb 2011 20:32:56 +0000

Hi Dr. Shana… I would start calling around to other doctors offices in the area to get a good idea of what everyone else charging. That’s probably the easiest way. Or, you can look on their websites. The main thing is, you don’t want patients to have a perception that you’re cheap. They won’t value your service as much.

By: Dr. Shana

Dr. Shana — Tue, 15 Feb 2011 20:27:21 +0000

How do you know what to charge though? Being new in practice I’m having a hard time coming up with my fee schedule.

By: Matthew Loop

Matthew Loop — Fri, 26 Nov 2010 17:24:25 +0000

Thanks, Aaron… Confidence does play a large factor like you mentioned, especially in newer graduates.

By: Aaron Gaily, D.C.

Aaron Gaily, D.C. — Fri, 26 Nov 2010 17:17:36 +0000

Good stuff Matt. So true. Wish DC’s got more “in the trenches” stories like these at the end of school because I think there are very few young DC’s that feel confident and comfortable charging reasonable fees their first month or even first few years in practice. I hated that feeling of wondering what they were going to say about the charge. Good job.

Dr. Aaron Gaily, D.C.

By: How to Get Online Reviews for your Chiropractic Practice | The Blog of Matthew Loop | Chiropractic Internet Marketing

Mon, 07 Jun 2010 15:45:13 +0000

[...] Are you the Cheapest Chiropractor on the Block? [...]

By: Dr Will Kalla

Dr Will Kalla — Fri, 30 Apr 2010 08:19:21 +0000

If you don’t respect yourself, your time and your worth. How do you expect others to do that?
Great post and I hope that many more chiropractors would understand your message.

By: Adrianne

Adrianne — Wed, 07 Apr 2010 14:27:05 +0000

I’m still in school and found this post to be very valuable. Thank you.

By: Dr. Brian Beckner

Dr. Brian Beckner — Mon, 05 Apr 2010 16:30:09 +0000

If you are having problems converting patients using pre pays and or getting them to commit to your recommendations it could be because you are being perceived as the generalist, commodotized chiropractor. What are you doing to attract high quality, back against the wall (no pun intended), scared to death of surgery type of patients? Knowing how to maximize your ROI comes from having real world, been there done that, split tested, new prospective patient processing systems. The key is to make it easy to do business with you, without cutting your throat on low fees, while creating trust and value where patients feel like they’ve made the choice to do business with you without being pressured or inauthenticly over sold.