I specifically wanted to see if I could find anything obvious on the sites that were slapped versus ones that were not. What I found was interesting but NOT surprising.

By the way, this new Google algorithm update targeted websites that were expressing unnatural on-page and off-page SEO signals, keyword stuffing, bad quality content, lack of social signals, spam links, over SEO, and duplicate content.

After reverse engineering the chiropractic websites sent to be by concerned doctors, I found the primary reason their rankings dropped appeared to be because of all the “canned” and DUPLICATE content.

Google has expressed many times throughout the years that it favors unique and original high-quality content. That’s no secret at all.

However, in 2012 they mean business (and they’re showing it)!

Google is frequently slapping chiropractic websites that don’t take the time to develop, post and syndicate fresh articles, videos, press releases, blog posts, etc.

For those that are new to this blog, when I refer to the term canned, I mean that the same website pages (with the same text descriptions) or blog / article content is recycled.

So, you and potentially hundreds of other sites owned by the your website company have the same stuff.

Is that the only reason they’re targeting chiropractic websites? Of course not. See above for the others I mentioned.

The problem is, in our profession most doctors don’t develop custom websites. They go with a company that produces canned content because it seems fast, easy, and cheap.

Have all sites with cloned content been affected by a rankings drop… No. Will they in the next 8-12 months? My prediction is YES!

Whether I’m right or wrong about the time-frame, you can be rest assured this IS GOING to happen eventually.

My strong recommendation is to prepare now so you don’t get the axe later.  To become “Google-proof” and protect your rankings in 2012 and beyond, you absolutely must:

1) Consider having a custom-made professional website with original content

2) Learn how to create AND mass distribute top-quality, valuable information

3) Master the proven tactical formula that gets your content shared virally

Your future rankings, website traffic, and patient acquisition from the internet DEPEND on playing by Google’s new rules. The game is rigged so don’t roll the dice.

If you’re searching for reliable professional guidance with your chiropractic internet marketing this year, click here. The “trial and error” method of online marketing is costly and too risky in 2012.

–

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[REPLAY] Last Night’s 2012 Game Changer Call — BOOM!!

Also, it’s critical to understand how to separate hype from realistic expectations.

There’s a dirty little secret most social media marketing agencies would rather you not know, though. This is because it might jeopardize their bottom line. Here it is.

ALL entrepreneurs, small business owners, and professionals that have gained real fame (and become industry heavyweights) have ALWAYS put-in their fair share of personal time on social media, myself included.

Social media is about connecting on a personal level and building your own audience of real fans that know, like, trust, and eventually do business with you.

No one can replicate your voice or personality better than you!

It is impossible to automate 100% of your social media marketing and become a local celebrity or industry leader by doing so.

Not what most probably wanted to hear, but it’s true.

It’s those that achieve fame who reach the MOST people with their message and generate the most revenue. This is an indisputable fact.

With that said, though, you must understand one critical thing.

ALL respected market leaders are resourceful and know how / when to delegate. They get the big idea of leverage.

You certainly should not be doing everything yourself when it comes to SEO, online marketing, or social media.

That’s a big reason why the Automated Social Networking service was created. Our professionally trained team efficiently handles the necessary grunt work that must be done day-to-day.

This allows businesses to save money and invest a TINY fraction of the cost of what it would take to hire an experienced full-time manager to do:

- Keyword / market research
- Facebook organic marketing
- Facebook ads (ppc) marketing
- Online video creation
- Online video submission / optimization
- Podcast creation / submission
- Search Engine Optimization (SEO)
- Article writing
- Article submission to top directories
- Press releases writing
- Press release submission to well-known media
- Google Places optimization
- Blog creation and posting regularly
- Backlink building
- Social Media Optimization (SMO)
- Directory submissions
- Google organic marketing
- Google Adwords PPC management / optimization
- Automated reports generated to track results

At Automated Social Networking, we’ve always been transparent with clients and made sure they’ve understood that the bulk of their marketing (over 90%) can be automated.

However, there absolutely MUST be time devoted on the clients end, too.

Those that believe they don’t have 15 minutes per day to devote to interacting and engaging on social media are lying to themselves. It’s time to turn the TV off and prioritize!

If you don’t have the proper training and know-how to do everything listed above effectively and profitably, it’s a good idea to find a reliable blueprint or simply delegate to the experts.

Realize this, though. When you outsource, you’re still going to need to add your voice on social media to develop your brand and build a following.

There’s no getting around it.

Any “done for you” social media marketing company that tells you otherwise is just trying to sell you and not being truthful.

The question you have to ask yourself is this. Would you rather go at it alone and risk failure or have professional guidance to ensure success?

–

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[REPLAY] The 30 Day New Patient AVALANCHE!!

You can preview the game on iTunes at the link below:

http://itunes.apple.com/us/app/puppy-treat/id508374043?ls=1&mt=8

This is a family friendly application that takes you through exciting obstacle courses and hurdle jumps.

The objective is for the puppy to score the most points by collecting turkey legs, hot dogs, and bones. This enables the user to unlock new challenging levels.

I need your help, though

The first 48 hours are the most important for downloads.

I’d be totally STOKED and incredibly happy if you could download this free game from the iTunes app store, play it for a few, then rate it.

That would be just awesome!! If you could share this game with your 5 closest friends or family members as well, I’d be eternally grateful.

Right now, Puppy Treat is compatible with the iPhone and iPad.

THANK YOU!!

–

Did you like this post? If so, click the Facebook “like” button below and share it with your friends.

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Not only did chiropractors learn REAL million-dollar practice marketing strategies (from someone who walks the talk) without having to paying a single dime, but they also got access to one of the top performing direct response ads in all of chiropractic!

I pulled some strings and got Dr. Mike to hand-over some of his BEST patient attraction methods from his wildly successful practice.

Did you miss the event?

No worries, technology cooperated and we recorded it. Click the play button below to listen-in for a very limited time.

This is not the kind of stuff you’ll want to “put-off until tomorrow.” What was shared could easily transform your practice OVERNIGHT like magic.

Listen to the call, take notes, implement what you learn, and prepare for a FLOOD of new patients in your office in the next 30 days!

Here’s what you’ll discover on the call:

1) Why passion and purpose are foundational for all marketing tools…And how you can easily tap into it!

2) How to master the top 5 ingredients in every marketing piece

3) How to capture 145, 174 or even 251 new patients from award winning Groupon ads…3 of Dr. Mike’s clients did!

4) How to get your PhD in the psychology of marketing your practice…The What, How, and Why of direct response!

5) “The Parthenon Effect” and why multiple pillars of marketing generate 25-50-100 + new patients per month

6) The best websites on the planet…and why they are setting the pace

7) And much, much more…

Here’s what to do next

Click the play button on the above audio player to listen to the recorded replay ASAP. Personally, I think you’d have to be nuts to miss this insanely powerful practice building call.

This is NOT a pitch fest.

I’m put Dr. Mike on the spot to extract marketing strategies that are working right now in 2012. This is the first time I’ve ever interviewed ANYONE for my valued members and subscribers on this list.

You better believe the information discussed is going to rocket your practice into high gear! Do not miss this opportunity to eavesdrop.

Did you like this post? If so, click the Facebook “like” button below and share it with your friends.

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Fact or Fiction: Chiropractic Saves Lives?

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[REPLAY] Last Night’s 2012 Game Changer Call — BOOM!!

Let’s start with a not-so-obvious, indisputable fact.

Chiropractors pay roughly $2,000 / year in medical malpractice insurance (give or take a few hundred).

The average medical doctor pays around $10,000 per year. A surgeon can easily pay 6-10 times more than that.

According to the insurance companies, chiropractic treatment is on average 5x safer than standard medical care. This might shock some but the annual premium numbers do not lie.

If chiropractic was really dangerous, malpractice fees would be much higher (similar or above that of an MD). I’m not sure it gets more objective than that.

With that said, the truth is chiropractors DO save lives and here are 3 reasons why:

1) People that see a chiropractor are less likely to need surgical procedures.

I don’t care how much some MD’s down-play it, even the smallest of operations come with several risks. Surgical infection being the primary one. Not to mention your odds of contracting some other virus through a nosocomial infection (hospital acquired).

It might surprise you to find out just how many people go into the hospital for a “simple” procedure and wind-up passing away.

We have the best trained crisis care medical doctors in the world, but medical errors do happen regularly. Actually, in the US, iatrogenesis is one of the leading causes of death.

It’s better to seek the conservative chiropractic approach first so you don’t have to gamble with your health. Going to a chiropractor either for a back injury, spinal hygiene, OR maintenance / wellness care keeps your spine and nervous system in great shape.

You don’t need to search too much in the medical literature to validate the fact that chiropractic care keeps people out of surgery and reduces medical costs.

Keeping patients from unnecessary surgery and hospital time saves lives.

2) Those that visit a doctor of chiropractic are more educated about the human body and less likely to take drugs.

From treating thousands of patients over the years, it seems that practically everyone is on some type of drug. It’s very sad to see people dependent on a system and therapy that will NEVER cure their problems / diseases.

–

–

This indoctrination has occurred because of massive, relentless campaigns of UNETHICAL influence-based marketing by Big Pharma, the AMA, and the FDA.

The public has been intentionally dumbed-down, which has been great for big business. Medical research studies are ghost-written and fabricated frequently. It’s anything but science.

Public perception was also purchased a long time ago as I pull back the curtain in Chapter 2 of Cracking the Cancer Code.

Here’s the crazy thing, though…

By definition, allopathic drug therapy is “a system of treating disease by inducing a pathologic (disease producing) reaction that is antagonistic to the disease being treated.” Hence the reason why there are always adverse side effects.

What the public is not told is that ALL medication is toxic and poison to your system! It doesn’t restore health, it merely “masks” symptoms.

The masses have been deceived into thinking that if the symptom is taken away, health is restored. This couldn’t be further from the truth. Cancer, heart disease, and diabetes (a few examples) begin without you ever consciously noticing any pain, symptoms or abnormal lab-work.

Chiropractors educate patients about how to take control of their health naturally.

The more educated people are about how their body works, the less likely they are to take drugs and fall prey to the legal drug cartels. The less folks take drugs, the less chance of irreversible damage or accidental death.

The human body is always trying to maintain a homeostatic norm… meaning it has an intrinsic, innate life-force that guides and automatically directs your body’s healing process. It’s not something you have to consciously think about.

Chiropractors have long embraced this irrefutable, vitalistic truth and look for the cause of problems, enabling them to trouble-shoot effectively.

Drugs don’t cure.

In fact, prescriptions for non-life threatening diseases kill tens of thousands annually. Tylenol alone kills roughly 500 people each year. Not to mention it’s responsible for 26,000 hospitalizations yearly, too!

Chiropractors save lives by educating and empowering consumers to get off risky medications.

3) Chiropractic patients are more likely to understand importance of the human Nervous System in regards to optimal health

It’s a medical and scientific fact that the nervous system directs and coordinates every function of the body. The brain acts like the main control-panel and sends messages down the spinal cord which eventually break-off into nerves (power lines).

If one of the spinal cord pathways or nerves is “choked” / compressed, then the brain cannot communicate at 100% to the innervated muscle, organ, etc.

Not to get too in-depth here, but the spinal cord is composed of different tracts (like a bunch thin strings grouped together) and depending where the compression occurs, will correlate to the symptoms that present.

Let me give a quick, obvious example.

You may have heard the term slipped or herniated disc. Either of these conditions can cause compression on the spinal cord and / or nerves. When this happens, patients can experience pain, numbness, tingling, decreased circulation, muscular weakness and other symptoms.

Sometimes, they might not experience any noticeable symptoms, though.

The bottom line is that when this nerve compression occurs, you LOSE FUNCTION. The life is literally being taken away from the area the nerve connects to. If you’re a chiropractor or medical doctor reading this, you’ve probably seen the above example frequently in your office.

To restore function and optimal health, the nerves need to be free of the interference that’s causing the problem. When you take the pressure off the nerve, you bring-back normal communication and the symptoms go away in this instance.

Make sense?

This is one example of where a chiropractic adjustment can help restore normal function and communication between the brain and bodily systems involved. What I’m referring to here is the obvious of the obvious, in terms of nerve compression.

Here’s another slightly different example.

When a patient has a stroke and a pathway in the brain is damaged, they can experience symptoms like speech problems, involuntary muscular contractions, visions problems, paralysis on one side of the body, etc.

They have literally LOST FUNCTION of certain lower motor areas due to the lesion.

Think of a lesion in the stroke example as like a road block. Your brain cells are always trying to regenerate but in some cases they have to take a detour around the road block to get back on track. The pathway needs activation primarily.

An experienced chiropractic neurologist can accelerate this healing process and help the brain form those collateral pathways in order to restore proper function.

We see it all the time as stroke patients regain their temporarily lost functions, many times returning back to normal. The body is always trying to heal itself, sometimes it just needs a guiding hand to speed things up.

So, what about those compressions or lesions that aren’t so obvious?

The reality is, sometimes a muscle, ligament, fluid / inflamed tissue, and a bone can cause compression. If it’s in the spine, this is called a vertebral subluxation. Sometimes symptoms manifest, but sometimes not.

Regardless if evident symptoms are created, a subluxation can have severe consequences on the joint complex, associated nerve, and eventually decrease its function. If the nerve supply is compromised, then the connected muscles and organs can begin to lose function.

Chiropractors are trained to check for those areas of dysfunction and correct the corresponding subluxation. This increases life to the tissue and helps to maximize health.

An important FYI here… symptoms are a poor, and many times unreliable, way to judge health. Heck, over 40% of the time, the first symptom of heart disease is a heart attack and death.

Chiropractors, as well as their patients, are typically more proactive and “prevention-centered” when it comes to health.

This leads to longer, healthier lives with reduced instance of having to go to the MD, getting caught-up in a medical system that neither cures or restores health. This is yet another way chiropractors save lives.

Let me be clear, though.

In terms of crisis-care or immediate life-threatening illnesses, the medical profession works wonders and we’re blessed to have such technology and specialists.

However, for most everything else including chronic disease management and treatment, medicine is severely lacking.

This is because the American medical system is based on a FLAWED paradigm of treating symptoms on not the underlying cause or whole person. Unfortunately, it was intentionally set-up this way for private interest. It’s business and has nothing to do with health.

Medical doctors get trained by fresh-out-of-undergraduate school pharmaceutical reps and are lavished with free meals, beautiful vacations, and many other perks by Big Pharma. On the books, this is illegal, but it still happens all the time creating influence and favorable opinion.

It’s a strong conflict of interest, as it shapes and molds the way many MD’s practice medicine. The “modern” medical system has created a society of dependent addicts.

It’s time for Americans to empower themselves so they can take control of their health once and for all! What do you think?

If you agree with this blog post, show your support by clicking the Facebook “like” button below and sharing it with friends. Also, what else would you add to this discussion?

I look forward to hearing your thoughts. Voice your opinion below…

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I’ve personally seen apps that have been built for under $500 and I know others that have spent in upwards of $15,000. In reality, you can spend as much or as little as you want.

I will tell you that gaming apps like what my team and I have created are typically the most expensive because they have so many different aspects to them.

One of my apps (the one that we just submitted to iTunes for approval two days ago) cost a little over $3,000.

My other gaming app that’s almost finished getting developed cost roughly $4,700.

So, what should you expect to pay for your first iPhone application?

If you want to get something built that’s of good quality, expect to pay a few thousand dollars (at least) if you’re entering into mobile gaming. Even if you’re not going into that field, I’d still recommend allocating a budget of around $3,000.

Initially, communicate your grand app idea to the developer with all the well-thought-out details. In the event that he / she comes back with a project estimate that’s over your budget, you can always remove some features and save them for an updated edition.

By the way, that estimate above is also based on finding an app developer overseas.

Should you hire someone in the US or Canada, you might as well triple that budget number I just gave. In my previous How to Easily Make an iPhone App teleclass, I show you how to cost-effectively find a quality programmer without breaking the bank.

Listen-in to that call if you have not done so. It will save you A LOT of “hard knocks.”

You must think of this initial output as an investment in the future.

My recommendation is to make an app that you would actually use. Sounds simple, right? However, you’d be surprised at how many people launch crappy applications just for the sake of having something in iTunes.

Don’t do that! You won’t make money that way.

The truth is ,we’re entering the “post PC” era. Apple is now the MOST VALUABLE company in the world and they built their entire company on mobile.

Mobile internet will be 10x the size of the desktop internet. That’s not some fanciful prediction either. It doesn’t take a genius to observe that tablets like the iPad are quickly replacing laptops and home computers.

This post pc era and new internet are all about apps. I’ve heard it said before, “find out where the money is flowing then put yourself and your business in front of it!”

In case you were unaware, Apple recently celebrated 25 BILLION app downloads.

In the next 2-3 years, they expect that download number to multiply 10 times over!! The numbers are just staggering and the opportunity for YOU right now is unparalleled.

The question you have to ask yourself is this. Are you positioned to stake your claim on the app gold-rush and financially capitalize in a MASSIVE boom taking place?

If not… what are you waiting for??

To learn how to build your own mobile app empire and generate 4-5 figure passive income steams ON TOP OF your existing practice or business, visit this page to learn more.

Did you like this video? If so, click the Facebook “like” button below and share it with your friends.

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Yes, you read that correctly and it’s about to be yours at no cost.

Mark your Calendar Now

On Tuesday, May 1st at 7pm EST I’m holding a powerful call where I’ll be interviewing Dr. Mike.

I’m going to grill him about the EXACT marketing methods he used to build a million dollar practice.

Call-in # – 712-432-0075
Access Code – 592532

At the end of the call, you’ll get access to the “secret link” where you literally wash, rinse and repeat. We can’t make it any simpler to absolutely FLOOD your office with new patients in the next 30 days!

Here’s What You’ll Discover on the Call

1) Why passion and purpose are foundational for all marketing tools…And how you can easily tap into it!

2) How to master the top 5 ingredients in every marketing piece

3) How to capture 145, 174 or even 251 new patients from award winning Groupon ads…3 of my clients did!

4) How to get your PhD in the psychology of marketing your practice…The What, How, and Why of direct response!

5) “The Parthenon Effect” and why multiple pillars of marketing generate 25-50-100 + new patients per month

6) The best websites on the planet…and why they are setting the pace

7) And much, much more…

Here’s what to do Next

Save the date and time. Yes, you have to be on this call to get the #1 performing chiropractic Groupon Ad that brought-in a staggering 251 new patients!

We cannot guarantee a recording. Often times technology cooperates but sometimes it just doesn’t. Don’t take the chance… be there!!

Personally, I think you’d have to be nuts to miss this incredibly powerful practice building call.

I don’t know of any other place where you can learn REAL million dollar chiropractic marketing strategies without paying a single dime.

This WILL NOT be a pitch fest.

I’m going to really put Dr. Mike on the spot to extract marketing strategies that are working right now in 2012. This is the first time I’ve ever interviewed ANYONE for my valued members and subscribers on this list.

You better believe it’s going to rocket your practice into high gear! Do not miss-out.

See you on the call,

- Matthew Loop, DC

PS – We are only reserving 197 lines for this highly anticipated call. I promise we WILL be full in record time. Get on the call at least 5 minutes early to secure your spot.

Here are the details again. The event takes place:

Tuesday, May 1st at 7pm EST

Call-in # – 712-432-0075
Access Code – 592532

Did you like this post? If so, click the Facebook “like” button below and share it with your friends!

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In fact, the average time spent on the mammoth social network exceeds a whopping 45 minutes per day per user.

With that said, what are you doing to fully leverage Facebook to spread the chiropractic message of health?

Do you have an automatic, scalable system in place working for your practice 24 hours a day?

As times change, we must adapt.

One of the best ways to get your message to the local community is to conduct chiropractic health talks on Facebook using the new FB Webinars system. Here are the 5 most powerful benefits and reasons why you MUST be doing educational, automated webinars for your practice.

1) The recorded webinar can work 24/7 around the clock for you reaching countless more local, prospective patients in very little time. At an in-office health talk or screening outside, you’re trading time for work. There’s no automation or leverage.

This places a bottleneck on the amount of patients you can attract since there’s only one of you.

With an automated webinar system on Facebook, you can get the chiropractic message to thousands in the comfort of their own home. This provides maximum scalability with zero continued effort on your part.

2) With a webinar, you get to touch people with your voice and they can see you. It’s possibly the next best thing to face-to-face interaction. The person viewing the presentation gets to know, like and trust you without actually coming into your office.

You can easily position yourself as a “go-to” expert and trusted resource if you do it right.

3) You get the advantage of being the first chiropractor in your local market to communicate in this fashion. People remember first, very few remember seconds.

I can pretty much guarantee that no other doctors in your town are reaching the masses in this fresh way so the opportunity is ENORMOUS at the moment.

4) You’ll bring exponentially more traffic to your chiropractic website and gain tremendous free exposure. Here’s the deal. When local Facebook users click on your ad to view the webinar, they’re directed to a normal Facebook app page.

When they click through to view the presentation, the app lets their friends know they’re watching it. Since the average Facebook user has well over 200 friends, this is great indirect referral traffic. This is so effective it’s crazy.

5) Prepare for your new patient volume to SURGE! Webinars have a track record of converting better than practically any other online marketing medium.

This is because you can build rapport quickly in a setting that’s comfortable for the viewer. They feel they have the power of choice and that they’re not being “sold to.”

Chiropractic health talks on Facebook can add a powerful new dimension to your marketing and communication with the public. They’ll help you spread the message of chiropractic quickly, attract more of the type of patients you want, and dramatically increase your practice revenue.

The sooner you get involved, the better.

Because I believe this system so much and have seen it work incredibly well with dozens of my clients, here’s what I’m going to do for a limited time.

When you invest in the FB webinars system at this link for your own practice, I’m going to give you The Ultimate Facebook Ads Marketing Blueprint as a special bonus!

Facebook ads are the best way to flip-a-switch and drive traffic to your automated webinar.

I need you to know how to do it right so you get the best ROI and achieve the lowest cost-per-click on Facebook.

This course sells every day for $97 but it’s yours free when you get started doing webinars on Facebook. Just email your receipt to info@dcmobiletext.com after you sign-up. I look forward to hearing your success story!

Did you like this post? If so, click the Facebook “like” button below and share it with your friends!

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Here’s the website I referenced —> http://dcincome.com/go/google

This is a private and advanced training for serious chiropractors that want to continue to own and dominate their local online landscape in 2012. It’s a live coaching program unlike anything that’s ever been done in our profession.

New, fresh, and current! Visit the link above to get specifics.

The truth is, you either see the MONUMENTAL shift that’s happening online with author rank, Google search, Facebook and social media this year… or you don’t. This blog’s purpose is not “sell” you on the fact the internet is evolving and that your chiropractic marketing must also evolve.

While 2012 will most assuredly create chaos for many chiropractors, their website SEO / rankings, and overall social web presence, it also presents an ENORMOUS opportunity for a select few.

I’m not going to sugar-coat the truth, though. The game is rigged.

However, you must know how to play by Google’s new rules or you risk getting buried in the next 8-12 months. I certainly don’t say this to make you panic. I’m mentioning it to light a fire and and create a sense of urgency about getting up-to-date.

It doesn’t matter what type of practice you have, the information shared during the teleseminar AFFECTS YOU directly in 2012 and beyond. If you still haven’t listened to the call so many chiropractors are raving about, I posted the audio file on my previous blog post.

I go over how to “Google-proof” your rankings and traffic in the new era.

I also discuss the simple steps you can take to protect your monthly new patient numbers in spite of the new online changes.

–

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Did you miss the call?

Here’s the MP3 audio recording below. You can listen-in anytime but I would make this a TOP PRIORITY for today!

This is not the type of information to put-off until tomorrow. I couldn’t be more serious. Click the play button below.

Emails have been flooding-in about what was revealed. When you listen to the recording, you’ll see why. SEO and social media are about to be flipped on their head permanently!

The good news is I’m in your corner and have your back. This powerful practice building audio training will get you up to speed fast.

The replay will be available for a LIMITED TIME only.

If you snooze, you lose. More than that, you certainly don’t want to be the 2nd chiropractor in your town to hear (and implement) what was discussed.

Not knowing this information shared on the call could cripple your online chiropractic marketing in the coming months. You’ve been warned…

Bringing the fresh,

- Dr. Matthew

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