Posted by Matthew Loop | 2 Comments
(Today’s special guest blog post is by Dr. Jason Deitch, who is a chiropractor, co-author of “Discover Wellness: How Staying Healthy Can Make You Rich” and founder of Fan Page Generator. Fan Page Generator is the #1 fan page custom design firm for Entrepreneurs, Chiropractors, and other corporations who want to grow their existing businesses using Facebook. Dr. Jason has been helping chiropractors and entrepreneurs make a greater difference in their communities for over 15 years.)
We’ve all heard the cliché, you never have a second chance to make a great first impression. It’s never been more important than now to make sure you put your best face forward. Hundreds, perhaps even thousands of people will meet you on Facebook, Twitter or YouTube before they ever meet you in person. You may not care about making more new friends, but there’s a good chance you’re interested in attracting more new patients, clients, or customers.
A recent study by the Pew Research Center indicates that 61% of adult Americans search online for health information. Increasingly, people are not only going to search engines they are now reaching out to their social network for information about health, doctors and local resources.
In addition, your current clients who already like and endorse you are your single most valuable resource to help you get the good word out into your community about you and the benefits of working with you.
Whether or not you do or do not like the internet, Facebook or any other social network, the fact is that people in your community are going to look for you online. The question you have to ask yourself is “when they find you on Facebook, what will they find?”
First impressions matter more now than ever, especially online!
At a minimum, you have to have a professional photo and logo. If you want to be seen as current and up to date with today’s technology then you want to have a custom designed Facebook landing page WITH a professionally produced welcome video.
Check out some of these examples:
These are great examples of the new ‘must have’ tools you want to invest in if you want to make a great first impression online. Facebook has become the modern day version of the telephone, a custom ‘welcome’ landing page on your fan page is like having a nice pleasant and professional answering service to welcome people when you’re not there.
Whether or not ‘you’ like Facebook isn’t the issue, whether or not you want people in your community to be able to easily refer to you and whether or not you want people to have a positive first impression that will encourage them to come to your office is.
These days, you’ve got to be on Facebook putting your best face forward. Remember, you never have a second chance to make a great first impression. For more FREE custom Facebook page gallery samples and to get yours, Click Here now. It’s the best way to separate you from the “herd” of other doctors and professionals.
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