Posted by Matthew Loop | 2 Comments
It’s no big secret that it’s MUCH harder for your Facebook posts to go viral and actually reach all of your friends / fans. We’ve seen a steady decline in this regard over the last couple years on our end as well as clients. Personally, I started to notice right around the time Facebook introduced sponsored stories.
Heck, I was one of those that was spending like crazy since sponsored story ads were so dirt-cheap per click.
In fact, I spent over 100k of my own money so I could have the reliability of accessing my targeted audience.
The next major move to get businesses to pay for news feed exposure was the launch of Facebook’s promoted posts, which rolled-out not too long ago. Without a doubt, they are effective.
However, the question begs, “why should I have to pay for news feed exposure in order to disseminate my message to the fans that I’ve spent hard work, time, and money (on the social network) acquiring?”
What the fuck (WTF), Facebook?
Truthfully, I’m disappointed that Facebook is making businesses pay MORE and more money to reach the fan-bases they’ve worked like crazy to organically build.
The social network is purposely limiting exposure so if you want to make any sizeable impact, you need to shell-out the dollars. It’s like the web 1.0 publishing gatekeepers are coming back.
Yes, Facebook is now a full-fledged business more than ever with a direct obligation to share holders… but COME-ON. It’s as if they’ve turned their back on what made them so popular in the first place.
This is all the more reason to build an email list OFF of Facebook like what I’ve been teaching for years. You spend less and generate more revenue in the long-run this way. Never put your total faith and trust in a platform where you don’t have full control.
Don’t get me wrong, the social network is still a great way to attract exposure, traffic, new customers, patients, and clients. But, just how long will its users tolerate the increasing exploitation is up for grabs?
What do you think about this? I’m curious to hear your thoughts. Are you observing the same trend? Leave a comment below to voice your opinion…
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