Posted by Matthew Loop | 3 Comments
I still remember the first time I watched the original viral clip where Casey Heynis became a hero to millions around the world. In case you missed it, you’ll find parts of it in the inspirational video I posted below. Casey was the kid that finally got the courage to stand-up to his bully.
Not only didn’t he stand-up to the punk that was harassing him, Casey put the smack-down in the form of a vicious frontal suplex that would’ve made even Hulk Hogan proud! It was almost as if he claimed a unanimous victory for anyone that’s ever been bullied.
This remarkable tale demonstrates just how powerful a story can be at touching people, hence gaining viral exposure. Yes, the YouTube video spread fast. However, it REALLY hit the major news networks once the back-story came to life as you’re about to see.
Click the play button below to watch
This story resonates on so many levels but the fact is, Casey finally decided “enough is enough.” Here’s someone that went from being very lonely, contemplating suicide, and only having one friend to now having millions of raving fans and supporters in his corner worldwide.
On a related note, never discount the power of telling your own personal story of tragedy-to-triumph in your marketing message. This allows others to connect with you on a deeper level and ads a humanizing element that your core audience will be able to identify with.
I’d love to hear your thoughts on the story of Casey Heynes. Leave a comment below after you take a few minutes and watch this inspirational video.
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