If you’re in that boat or not getting the results you want from the internet, listen-up.

The harsh reality is, in order to absolutely own, dominate, and saturate a local market to become the “go-to” and most recognized chiropractor, you MUST be everywhere a potential new patient would search online. Google is only one part of the equation but we’ll use it in this blog example.

Getting your chiropractic website to the top of the organic listings (left side) of Google is where you can own the lions share of the search traffic if you understand how Google ranks pages.

As mentioned in previous blogs, the top ranked website on Google gets over 70% of the overall clicks for any given term. If you’re not #1, you’re not in the game! Just having a first page ranking doesn’t mean squat anymore.

Here are 12 primary keywords that you MUST rank #1 for to monopolize the local, potential patient search traffic

- chiropractor (Your town)
- chiropractors in (Your town)
- chiropractors (Your town)
- (Your town) chiropractor
- (Your town) (State Abbrev.) chiropractor
- (Your town) chiropractic
- (Your zip-code) chiropractor
- chiropractor (Your zip-code)
- (Your zip-code) chiropractic
- chiropractic (Your zip-code)
- chiropractic offices (Your zip-code)
- chiropractic offices (Your town)

Now, in truth, this is just a starter list. Ideally, you want to rank at the top and blanket the search engines for at least two dozen keywords and related phrases. We didn’t even go laterally into conditions you might treat in your chiropractic office that internet users search for.

How many of these keywords above does your chiropractic website or content rank #1 for? If you’re like most chiropractors, you might rank #1 for a couple or you don’t rank at the top for any.

This is far from market domination and better strategy must be employed if you want to realize exponentially more new patients monthly.

Even though, there are minor variations in some of those keywords (like a one letter substitution), this makes the keyword different and you must optimize separately for it.

Since 2005 I’ve been teaching this same exact keyword domination strategy.

And, you know what? It’s worked every time for doctors that have applied my focused marketing methods. It will also work 10 years from now because it’s foundational unlike the latest and greatest short-lived tricks other chiropractic marketing “gurus” teach.

You must own a couple dozen keywords if you want to pull serious windfalls of traffic without spending any money on traditional advertising. With that said, should SEO be your only strategy?… Hell no!

You must combine SEO, social media and other forms of internet marketing for maximum effect.

I have a lot of chiropractor clients that get an extra 20+ patients from Google just by using the highly-effective SEO strategies described in Social Media Elite to rank for dozens of keywords locally. There’s an art and science to getting to the top AND staying there permanently.

If you recognize that you need help with your internet marketing strategy and want to own every keyword with absolute certainty, I’d like to show you a reliable and proven way to be the MOST recognized doctor locally.

If you’re interested in joining the top 1% of chiropractors, you can get started here.

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Scroll to the bottom of this page at the link below to see the details:

http://dcincome.com/go/

After working with thousands of doctors and professionals, seeing success story after success story with this social media blueprint, it was time to up the ante.

The knowledge I possess and pass along in Social Media Elite has been proven to transform chiropractic practices and change lives… period!

Not only that, I’m willing to go on limb, stick my neck out and prove it to you. The real question is, are YOU committed to doing what it takes to evolve with the times and take your practice to the next level?

To a prosperous 2012,

- Matthew Loop DC

PS – The risk is entirely on me and my step-by-step social media chiropractic marketing training program to deliver. I personally wouldn’t have it any other way.

You can keep doing what you’re doing and “hope” things change … OR … You can try your hardest to MAKE things change with my reliable guidance, and the Social Media Elite internet marketing system.

Which option do you think has a better chance of growing your practice and giving you more freedom?

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The answer is both. It’s best to have one for your local business and then to have one that can reach infinitely more smart-phone users. In terms of which type of mobile app is better, that depends on your goals and what you’re looking to accomplish.

Benefits of Local Practice iPhone Apps

Shows your local community you’re evolving with the times, which increases public confidence and credibility.

Makes things convenient for current patients / clients to keep-up on the go. Some apps can have info about the practice, one click scheduling, refer-a-friend functions, diagnosis charts, and much more.

Benefits of Global iPhone Apps

You reach the masses, potentially millions of people!

If your goal is to empower as many individuals as possible with valuable health information, this is the route you should go. Or, if you just have a cool, unique idea that fits into any of the categories on iTunes. This should center around something you’re passionate about.

There are so many ways you can monetize apps that can be mass marketed. I go into detail about this in The ULTIMATE Mobile App Marketing Blueprint training program. If your goal is to generate an extra 4-5 figure monthly passive income with your app, you’d start here.

The important thing to realize is that you don’t build an iPhone app for your chiropractic practice or local business expecting to generate dramatically more income. You build a practice app to create easy solutions for patients.

This app should be free to your patient-base. Yes, if you do it right, the iPhone app can lead to referrals but it’s harder to monetize the app itself like you can with something that has mass appeal.

Questions about creating and marketing iPhone apps? Share them below to get your answers.

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What most doctors do not understand is that when a potential patient hits their site, 97% of the time they’re not motivated enough to make an appointment. So, inevitably the visitor bounces off NEVER to return again.

I don’t care if you think you have the coolest site on the planet, the hard statistics say they’re not coming back twice.

This is why you MUST build an email list and  have a compelling lead capture system in place! It becomes easy to get patients if you have a list and mail them regularly, especially when you have time-tested reliable script like the 3 Day New Patient Machine.

Here’s an eye-opening video below that goes in-depth on list building and gives you some numbers to heavily think about. You’ll actually see how many patients and how much income you’re missing-out on.

Click the play button below to watch.

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1. Thinking the amount of Facebook page “fans” you have is proportional to the amount of new clients you’ll get from social media. The truth is, it’s not. Stop falling for this “guru” marketing trick.

2. Looking for that cure-all “quick fix” strategy that will get you all the patients / customers you need. There are dozens of strategies to combine when using web promotion.

3. Not having an organized, time-tested plan of attack and daily task list. Without a plan, social media and the internet will be nothing more than a glorified time-suck.

4. Not tracking (or knowing how to track) your website analytics AND how well your site is actually converting online visitors (if you’re getting any) into real patients, clients or customers.

5. Getting suckered into the latest shiny object marketing tactic and not focusing on fundamentals that have worked for years. Social media, traffic generation, and building relationships haven’t changed as much as you think.

6. Becoming preoccupied solely with Google and negating all other aspects of social media internet marketing.

7. Inconsistent marketing. This is the kiss of death. When you stop and start, you lose. This makes you VULNERABLE to your competitors.

8. Thinking you can do everything alone without a proven blueprint or professional advice. You’re a chiropractor and/or other business owner, not a seasoned marketer. Know your limitations and when to get help.

To be frank, if you haven’t personally sold millions from the internet, there’s it’s highly unlikely you’ll achieve your goals without professional help.

Another mistake most business owners make is that they are not getting users OFF of social media and onto an email list. Your list is possibly the most important asset to your business, yet the majority are not building one and nourishing a long-term relationship.

Think of what I do for a second. You’re on my list and I regularly send you emails with valuable information, blog posts, and videos. Whether you realize it or not, you’re more likely to trust my recommendations regarding marketing than someone you don’t know.

Your patients are similar when it comes to health.

However, if you’re not building an email list, I can assure you with 100% certainty you’re not maximizing rapport building, trust, and liking. You’ve got to get people off of social media onto your list for your online marketing to be most effective… period!

Here’s just a sample of what you should be doing every month:

- Social media marketing / management
- Search Engine Optimization (SEO)
- Social Media Optimization (SMO)
- Facebook status updating
- YouTube marketing and video search engine optimization (VSEO)
- Mass Video syndication
- Video creation and submission
- Link-building
- Participating on Online Local Forums
- Blogging
- Twitter Microblogging
- Press release Writing
- Press Release Syndication
- Article marketing
- Mass Article Distribution
- Social bookmarking
- Facebook advertising
- Google Adwords/ PPC
- Google Places Optimization
- Website optimization / conversion
- Email List Building

Well, are you doing all of that?

If not, you need REAL professional help immediately because you’re certainly not maximizing your internet marketing. In fact, you have zero chance of dominating and saturating your local market if you don’t master the above marketing and systematize everything!

Do you want to be the most recognized doctor / professional locally or not? Are you looking to become the go-to expert that people in your community instinctively turn to when they have a problem? If you answered yes to both questions, then you have two options.

1) You can learn the fastest and most effective way to market your practice with social media and the internet at this link. This is for the do-it-yourself type or if you have someone to help you in your office.

2) You can delegate your marketing to the experienced professionals at this link.

If you really want to make your online advertising, SEO, and social media marketing substantially more effective to produce the results you want, you need to make a choice.

The longer you wait to get serious about your marketing, the more frustrated you’re going to get.

STOP SPINNING YOUR WHEELS

Get the knowledge and tools you need OR turn your marketing over to our team of experienced pros and grow bigger and faster!

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The truth is, the web has changed radically in recent times. The internet IS social media and social media IS the internet.

When someone says “social media doesn’t work,” they’re basically saying the internet doesn’t work. Social media is now a term that describes the new internet and how it’s evolved.

Google has lost substantial ground to Facebook this year and they’re fighting tooth and nail to compete with the social powerhouse. With mounting pressure, they had to evolve or face a severe decline.

Below, are the two posts I strongly recommend viewing immediately.

Breaking News: CNN’s Top Story

The blog of Google (with video)

This has VERY SERIOUS implications for you as a chiropractor, small business owner and internet marketer.

The machete is coming down again and a lot of website rankings will plummet. What that means to you is big drop in traffic, new patients and income if you fail to evolve. You must get the knowledge to thrive or you risk sinking like a ship.

Too many businesses fall for short-term, run of the mill strategies that don’t position for the long haul. Don’t be like the average majority. You have to look into the future and prepare for the marathon, not the sprint.

In fact, long-term positioning is the driving force behind many of the valuable products and services I’ve created.

I’ve been teaching chiropractors and professionals reliable and highly effective ways to “Google-proof” their internet marketing in order to build a tribe of raving fans for years.

When technology changes, if you already have an audience, you can take advantage of the disruption.

With this enormous shift by Google, if you’ve built strong “brand equity” in your marketplace by using the social marketing strategies I share, you’ll come-out on top.

FYI… I’ll be holding a Social Media Elite members only teleclass in the next week or two to lay-out the best strategy that you can use to ALWAYS be on the winning side, getting more exposure, traffic and search better Google rankings than competitors. This works every single time.

Keep an eye-out in your email inbox…

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Before you market your chiropractic practice on Facebook, you must watch this short video.

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A handful of doctors are harnessing the enormous social network the right way to become famous locally, create surges of website traffic, and attract a swarm of new patient referrals. Here are a few tips to jump-start your Facebook practice marketing in the right direction:

Be empathetic with your friends, fans, and audience

Chiropractors really need to put themselves in the position of other friends on Facebook. You cannot dominate the conversation and expect to build strong relationships. It’s important to listen to what others have to say first, then respond appropriately.

You can provide user feedback by “liking” status updates, using the Facebook share button, or by commenting on a friends post. Spend a few minutes each day doing each thing mentioned. The news feed makes it easy for you to make this happen.

Be warned… the quantity of feedback / value you offer is directly proportional to the credibility, trust, and liking your create with your Facebook friends and fans.

Use the Appropriate Etiquette

Here’s the deal. When other users accept your friend invitation, it doesn’t automatically give you the right to spray links to your website on their wall. That’s not what people are looking for. This makes you look stupid and isn’t polite.

Secondly, don’t throw your links in messages when you send a friend request. It’s more annoying than anything else and your acceptance rate will be minimal to zero. People can sense your true intentions.

Don’t Alienate your Friends / Fans, Engage them:

Realize that people on your list are not the same. Not everyone thinks health is a top priority. Don’t always post the same type of content. Mix it up with quotes, open-ended questions, and jokes. Show a human side that makes you appear genuine and real.

Never Assume Others Want to Be in Your Group

Don’t automatically add people to groups that you create. That will get you in trouble quick. This was one of Facebook’s bonehead ideas, to let other people just ad anyone to groups. Always get permission first before adding others. Invite them and let them make their own choice.

Get a custom Facebook Fan Page Built

The first thing to do is to create a Facebook business page, also called a fan page. You can go to Facebook.com/pages to do this. You’ll want to have a custom fan page created that looks professional. This particular page is where visitors will land when they initially see you.

The goal of this unique page is a couple things. First, you want to get the Facebook user to “like” your fan page. Next, you must provide an ethical bribe so the user offers-up their contact info (name / email) to you.

I would definitely recommend that you get a professionally done video with your Facebook fan page. It ads a WOW factor and separates you from the rest of local doctors. There’s an old saying that goes “you never get a second chance to make a first impression.” You can find the agency that created my video here.

Start Using Facebook Ads

Of the many ways to get an avalanche of targeted local traffic to your chiropractic website, this is the fastest way. It’s literally like flipping a switch. The Facebook ads platform can be a little complicated, hence the reason I created an entire training around it. You really have to be detail specific to be successful with Facebook advertising.

If you’re serious about becoming a master of Facebook Advertising WITHOUT making the expensive mistakes that most initially make, you’ll want to grab a copy of The Ultimate Facebook Ads Marketing Blueprint. In it, you’ll discover all of the most effective strategies from a chiropractor that’s spent over $107,000 on this medium to date.

You’ll learn which images pull clicks and traffic like gangbusters, how to attain a rock-bottom cost per click (CPC) every time, expensive mistakes 97% of chiropractors are making when using Facebook Ads, the RIGHT way to follow-up with an interested prospective patient on Facebook (most chiropractors NEVER do this), and much more…

Use Facebook’s Check-in Function for Smart-Phones

I absolutely adore this feature. You should have EVERY single patient that has an iPhone or Android “check-in” on Facebook from their smart-phone whenever they’re at your clinic. This gets you mass exposure quickly since all of the users friends on the social network will see where they’re at.

Offer some type of incentive for current patients so they’re motivated to check-in at your practice for all of their friends to view. This is simple, endorsed viral traffic.

Create Valuable Content that Facebook Users Feel Compelled to Share

It is critically important that you provide value-driven information your Facebook audience feels compelled to share and take some form of action with. This action may include them commenting, clicking the LIKE button, or using the SHARE icon to spread the content to their friends.

This is really endorsed referral traffic and the best form of visitors you could get. The people that come from this type of marketing are high quality and are  likely to select you as their chiropractor.

In this blog post, I’ve laid-out a few important strategies you can implement today as a chiropractor so you can begin to use Facebook the correct way. This is only a small fraction of what you need to know, though.

To learn how to take this information and turn it into an extra 10-15 new patients / month just from Facebook and create local fame, click this link. We operate the largest social media marketing training company in the world for chiropractors because what we teach gets doctors rapid results.  See for yourself why so many are raving about us.

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I’m deeply grateful for your support and trust. I wouldn’t be where I’m at today if you weren’t a valued subscriber.

2012 is set to absolutely dwarf last year. It’s going to be a break-out year for many of you as well. The wheat is going to be separated from the chaff, the strong from the weak, the pros from the amateurs, the strategic marketers from the half-assed.

The gap is going to get bigger and the competition is going to be tougher online. The rich will get richer, the poor will get poorer.

If you’ve laid a strong foundation, followed my advice and went through my learning systems, you’ll be the one on top. You’ll saturate your market online, build insurmountable social proof, and reap the vast majority of new patients, clients, and customers.

A lot of chiropractors and small businesses will close their doors this year, too. It’s an unfortunate reality for those that have resisted change and disregarded past warnings.

The “economy” outside is NOT going to improve and those that hold-on to the victim mentality will be chewed-up and spit-out.

Just being on Facebook and other social media is not good enough, similar to just having a dormant website. It’s what you do in terms of strategic marketing (traffic generation and conversion) will continue to determine your success.

The good news is that for a select few, this will be the best year of your life.

You’ll experience exponential growth. With change and economic uncertainty comes great opportunity. I’ve prepared myself for the last few years as well as those in my inner circle.

The sense of urgency is strong and the stakes are high. What have you done to position yourself so that 2012 is the best financial year of your life?

It’s not just about surviving… it’s about THRIVING, PROSPERING, and IMPACTING dramatically more people, providing service beyond your physical means.

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Click the play button to watch it now.

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