The Blog of Matthew Loop &#124; Chiropractic Internet Marketing &#187; Facebook

How to Use Facebook’s “Like” Feature

Before you Buy a Custom Facebook Page, Read This!

After Labor Day Chiropractic Marketing Sale!

Matthew Loop — Tue, 07 Sep 2010 11:07:55 +0000

Until midnight, this Friday (September 10th, 2010),
you can get my widely acclaimed Social Media Elite
chiropractic internet marketing system for 35% OFF.

Here’s where you can grab a copy for 35% off.
Click the link below right now!

http://dcincome.com/thankyou

I’m holding this special sale as a way to say
THANK YOU for making my chiropractic
internet marketing newsletter and blog the
most popular online marketing resource in
our profession!

—————————————————-
Try my system for 35% off and get 14
Free Bonuses worth $1,715!
—————————————————-

If the 35% discount isn’t enough to have you
heading to my website, these 14 Free Bonuses
will surely do the trick…

Bonus 1: Access to my formerly private
Google Maps DOMINATION Blueprint
teleseminars of the year where I show you
how to steal the #1 listing on Google Maps
away from competitors ($197 value).

This formula works like clockwork and
could easily net you an extra 5-7 New Patients
from the internet.

Bonus 2: Access to one of the most widely
talked about teleseminars of the year where
I reveal how to SATURATE the local search
engines with easy video marketing time and
time again ($197 value).

My doctors average 4-6 New Patients / month
with this 1 tactic alone!

Bonus 3: My previously unreleased Task-List
that (if followed) will allow you to become an
unstoppable Public Relations machine and have
all the NEW PATIENTS you want ($197 value)

Bonus 4: Access to another HUGELY popular
New Patient getting teleseminar where I reveal
how to harness Facebook the right way to flood
your practice with New Patients month-in and
month-out ($197 value).

Bonus 5: Email support with the purchase
of either package. ($500 value)

Bonus 6: The ULTIMATE Twitter marketing system
for chiropractors (7 videos) ($197 value)

Bonus 7: Twitter Marketing Secrets manual

Bonus 8: The secret to blanketing the 1st page of
Google with social media free

Bonus 9: How to become a celebrity and expert
in your local community

Bonus 10: YouTube Video Marketing Secrets manual.
How to crush it with video in 2010.

Bonus 11: Facebook Insider Marketing strategies PDF manual

Bonus 12: Search Engine Optimization (basic / advanced videos)

Bonus 13: Learn how to create Multiple Sources of online Income
with little effort

Bonus 14: Myspace Marketing Secrets Manual

——————————————————-

WHEW! That’s alot of goodies… and
you get it all FREE when you try my
entire system for 35% off.

Go here right now and claim your copy
before this offer expires!

http://dcincome.com/thankyou

Talk soon,

- Matt

PS – This special 35% off sale ends at midnight on
September 10th, 2010. If you’d like to get this revolutionary
chiropractic internet marketing system so many
chiropractors are raving about…… and save 35%, then
go here now:

http://dcincome.com/thankyou

How to Get a Custom Facebook Vanity URL

Matthew Loop — Wed, 11 Aug 2010 11:13:13 +0000

Here is a short, step-by-step video tutorial I created that shows you how to get a custom Facebook Vanity URL for your personal and Fan Pages. Choosing the correct name and keywords are critical to your overall online marketing success and can propel you to the top of Google with little effort on your part.

How, you might ask? Well, because even though Facebook and Google are at war right now, Facebook pages and certain types of content rank very well on the big G! Far too many business professionals overlook this. In the video below, you get to peek over my shoulder so you know how to set your Facebook vanity URL up the right way for personal branding and maximum SEO effect.

Make sure to leave a comment when you’re finished watching the video. I’m interested to hear what you think

- Matt

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Before you Buy a Custom Facebook Page, Read This!

Matthew Loop — Tue, 29 Jun 2010 03:50:06 +0000

(Today’s special guest blog post is by Dr. Jason Deitch, who is a chiropractor, co-author of “Discover Wellness: How Staying Healthy Can Make You Rich” and founder of Fan Page Generator. Fan Page Generator is the #1 fan page custom design firm for Entrepreneurs, Chiropractors, and other corporations who want to grow their existing businesses using Facebook. Dr. Jason has been helping chiropractors and entrepreneurs make a greater difference in their communities for over 15 years.)

We’ve all heard the cliché, you never have a second chance to make a great first impression. It’s never been more important than now to make sure you put your best face forward. Hundreds, perhaps even thousands of people will meet you on Facebook, Twitter or YouTube before they ever meet you in person. You may not care about making more new friends, but there’s a good chance you’re interested in attracting more new patients, clients, or customers.

A recent study by the Pew Research Center indicates that 61% of adult Americans search online for health information. Increasingly, people are not only going to search engines they are now reaching out to their social network for information about health, doctors and local resources.

In addition, your current clients who already like and endorse you are your single most valuable resource to help you get the good word out into your community about you and the benefits of working with you.

Whether or not you do or do not like the internet, Facebook or any other social network, the fact is that people in your community are going to look for you online. The question you have to ask yourself is “when they find you on Facebook, what will they find?”

First impressions matter more now than ever, especially online!

At a minimum, you have to have a professional photo and logo. If you want to be seen as current and up to date with today’s technology then you want to have a custom designed Facebook landing page WITH a professionally produced welcome video.

Check out some of these examples:

Facebook.com/MatthewJLoop

Facebook.com/johnscreekwellness

Facebook.com/healthlinkmedical

Facebook.com/encompasswellness

Facebook.com/pages/The-Richest-Kids-in-America

These are great examples of the new ‘must have’ tools you want to invest in if you want to make a great first impression online. Facebook has become the modern day version of the telephone, a custom ‘welcome’ landing page on your fan page is like having a nice pleasant and professional answering service to welcome people when you’re not there.

Whether or not ‘you’ like Facebook isn’t the issue, whether or not you want people in your community to be able to easily refer to you and whether or not you want people to have a positive first impression that will encourage them to come to your office is.

These days, you’ve got to be on Facebook putting your best face forward. Remember, you never have a second chance to make a great first impression. For more FREE custom Facebook page gallery samples and to get yours, Click Here now. It’s the best way to separate you from the “herd” of other doctors and professionals.

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Chiropractic Facebook Fan Page SPAM

Matthew Loop — Sat, 24 Apr 2010 15:52:07 +0000

Here’s a short video about what NOT to do when initiating a chiropractic practice marketing campaign on Facebook. This is one of the biggest mistakes newbies make when venturing into social media marketing and it actually damages rapport with your target market. The title of the video is called Chiropractic Facebook Fan Page SPAM.

Click the play button below to watch this eye-opener and leave a comment letting me know your thoughts

- Matt

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Chiropractic Marketing with Facebook Ads?

Matthew Loop — Wed, 24 Feb 2010 00:42:47 +0000

I wanted to extend a special thank you to the hundreds of doctors and professionals that were on the Facebook chiropractic marketing teleseminar I hosted about a week ago. The feedback has been tremendous so far and I’ve been overwhelmed with positive emails from people letting me know they received a ton of value! Below, is a short video I put together concerning one of the topics covered on the call, Facebook Ads. Those that were lucky enough to get on the call also got to completely “swipe” one of my better New Patient getting ads I’ve been running for almost a year.

There’s been just an incredible amount of buzz circulating in recent months about how Facebook basically kicked Google where the sun doesn’t shine with the introduction, and now exploding popularity, of Facebook Ads. In case you’re not aware, there’s a war going on between the #1 most popular website in the world (Google) and the #2 most popular website in the world (Facebook). The chart below from Compete.com shows just how neck and neck they are, comparing the unique monthly visitors for the past year.

To add a little controversy, recently Google also canned about 15,000 Adwords accounts because…. well… they could. Now, are other factors involved of why some accounts were severed? Of course, and I’ll get into those on a later blog post. But, more than anything, this is a clear demonstration of Google waiving it’s big stick of power over the little guy.

By the way, I encourage you to not fall into the trap of keeping all of your eggs in the Google basket and focusing on them solely for your website traffic. Are getting 1st page Google rankings great? Yes, however, many times it’s only an ego thing and gives you tunnel vision so you overlook the other vast sources of traffic online. In fact, many of the online elite that have been making the most money from the internet fired Google a long time ago!

Interesting thing as well, Google roundhouse kicked a core group of affiliates that had been making them millions of dollars per year in ad revenue. I have a friend who spent no less than $30,000 / month on Adwords and they canceled his account overnight… WITHOUT warning. He was smart, though. Google was only another pole in the water for him, as he had been using a bunch of other paid high-traffic sources grow his business. Shenanigans like what I described have caused a major shift to happen in the online marketing industry forcing others to step out of the box and harness other relatively untapped mediums.

I will probably go deep into the nitty-gritty in a subsequent post, but for now, realize that having traffic only coming from Google can be a dangerous roll of the dice. Check your website Analytics and if the big G is where you get all of your traffic, I recommend seriously diversifying your internet marketing efforts, as you future online could depend on it.

Make sure to watch the video below right now. It was shot at Wolf Ridge ski resort in North Carolina. Let me know your thoughts and leave a comment below

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How to Create a Facebook Page

FREE Facebook Chiropractic Marketing Teleseminar

Matthew Loop — Sun, 07 Feb 2010 15:53:41 +0000

In just a couple days, I’ll be holding one of the biggest chiropractic marketing teleseminars of 2010! It takes place Tuesday, February 9th at 9pm Eastern. You won’t want to miss what I’m going to share with you on this free call, I promise.

I’m going to be revealing the exact BLUEPRINT that’s made me tens of thousands of extra dollars each month and allowed our office to get 6 – 9 New Patients per month just from Facebook chiropractic marketing!

A few years ago, I began to ramp-up and use these stealth internet marketing tactics AND it’s only been available to members of my Social Media Elite inner circle to this point.

Here’s what you’ll Discover on the Call

1. The fastest way to get New Patients from
Facebook marketing WITHOUT spending
money on advertising

2. The easiest way to get top Google rankings
with your Facebook Page in just a few days.

3. How to set-up your Facebook profile so
that potential New Patients know, like, and
trust you before ever setting foot in your office.

4. The fastest and easiest way to get locals
from your city to your website with Facebook.

5. How to position yourself as a leader and
someone that actually cares about your friends
and Facebook audience.

6. What inexpensive technology you need to
get started.

7. Strategic marketing tactics that allow you
to get MASSIVE amounts of traffic from
Facebook WITHOUT worrying about Google
or SEO. (most miss the boat completely here!!)

8. The inner workings of Facebook and
how to use it to brand yourself far and above
anyone else in your area.

9. How to create and promote a Facebook
group & how to provide value that converts
your “friends” into New Patients.

10. A free tool you can use to easily share
content through multiple social sites.

11. And much, much more….

Here’s what I want you to do Next:

I want you to mark your calendar NOW for this Tuesday, February 9th at 9pm Eastern for this highly anticipated call. If you are on the west coast, it will be 6pm Pacific.

The call-in number is:

(712) 432-0075

Access Code – 592532

I’m going to send a reminder email tomorrow about 30 minutes before the call So, keep an eye out in your inbox. Not on my list? Subscribe for FREE here. Also, make sure you spread the word to other chiropractors as well. This call is going to change many practice lives and blow you away!

Talk soon

- Matthew Loop

PS – This post and email are going out to over 12,000 chiropractors and there are ONLY 92 spots available for the call. I’d recommend getting on about 5-10 minutes early.

** Tuesday, February 9th at 9pm Eastern **

PPS – This is a one-time shot for you to get access to these powerful Facebook chiropractic marketing secrets for FREE. I will be selling this recording in the future for a considerable amount.

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Social Media Marketing for Chiropractors

7 Useful Tips to Getting More Facebook Page Fans

Matthew Loop — Wed, 13 Jan 2010 04:50:31 +0000

(This is a guest post by Samuel Awosolu. He has over 5 years experience in internet marketing and state-of -the-art web development. He blogs mostly about internet marketing, social media and creates tutorials on traffic generation for newbies. You can visit his website at www.traffic-is-king.com)

Facebook has become an important tool for chiropractors, real estate professionals, home business owners and other entrepreneurs to grow and market themselves. Many small businesses have now started using Facebook Fans Pages to communicate activities taking place in their business like an event, promotion, seminars, appreciation day, and other things of interest. Although most businesses recognize that using a Facebook Fan Page can be an effective medium to reach-out to potential customers and clients, many times they don’t see the number of fans increasing as they would like. This can cause a sense of frustration. So, I thought I’d give you 7 simple and effective ways of getting more fans:

1. Email signatures: This one is the simplest method which takes only 5 minutes or so to set up, but costs nothing and is quite effective. Include details about your Facebook fan page in your email signature, and every time you send an email out your signature will remind people of your Facebook fan page.

2. Invitations to your mailing list: As a small business owner, you must already have a mailing list. Why not send an email to your list asking them to become your Facebook fan? This type of targeted mailing will help you get loads of Facebook fans from resources that you already have and can tap into easily.

3. Invite users to become Facebook fans in other emails: I applied for a Delta Sky Miles credit card recently, and was quite surprised to see that their confirmation email had a link to become their Facebook fan. At first, I was confused, but then I was impressed by their dedication to social media. Most businesses send confirmation emails about orders, and other such emails which only serve to inform their customer that the order has been shipped or that they have been approved for a credit card or something like that. Why not take this opportunity to ask them to join your Facebook fan page?

4. Ask your Twitter followers: This one is a no-brainer as well . You already have a lot of Twitter followers who are interested in what you have to say. Isn’t it natural that you ask them to become your Facebook fan too? Tweet out about your fan page and you will see good results over time.

5. Connect your website to your Facebook fan page: It is not realistic to believe that people will look-up your brand on Facebook on their own. You need to trigger that and a good way of doing that is by connecting your website to your Facebook fan page. Put a link on the sidebar or your blog to your Facebook fan page and you will see your number of fans trickle up every day.

6. Run contests: If you were planning to run contests or a give-away, why not add a condition of becoming your fan on Facebook and boost your social media marketing while you hand out freebies? Such events are a useful platform to give a one-time boost to fan numbers.

7. Join the fun: You could do all the above and still not get enough fans if you are not active on Facebook. You need to join the conversation, tag photos, post updates, and even post exclusive content. If people don’t feel that the community is engaging and alive they will give up on it.

Hopefully you will take immediate action on these tips and give your Facebook fan page a boost in the amount of friends that are engaged in your business activities.

(Here’s a bonus audio interview Samuel and I conducted awhile back that ties chiropractic social media to spreading your message rapidly through article marketing. Click Here to access it.)

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