Before you market your chiropractic practice on Facebook, you must watch this short video.

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A handful of doctors are harnessing the enormous social network the right way to become famous locally, create surges of website traffic, and attract a swarm of new patient referrals. Here are a few tips to jump-start your Facebook practice marketing in the right direction:

Be empathetic with your friends, fans, and audience

Chiropractors really need to put themselves in the position of other friends on Facebook. You cannot dominate the conversation and expect to build strong relationships. It’s important to listen to what others have to say first, then respond appropriately.

You can provide user feedback by “liking” status updates, using the Facebook share button, or by commenting on a friends post. Spend a few minutes each day doing each thing mentioned. The news feed makes it easy for you to make this happen.

Be warned… the quantity of feedback / value you offer is directly proportional to the credibility, trust, and liking your create with your Facebook friends and fans.

Use the Appropriate Etiquette

Here’s the deal. When other users accept your friend invitation, it doesn’t automatically give you the right to spray links to your website on their wall. That’s not what people are looking for. This makes you look stupid and isn’t polite.

Secondly, don’t throw your links in messages when you send a friend request. It’s more annoying than anything else and your acceptance rate will be minimal to zero. People can sense your true intentions.

Don’t Alienate your Friends / Fans, Engage them:

Realize that people on your list are not the same. Not everyone thinks health is a top priority. Don’t always post the same type of content. Mix it up with quotes, open-ended questions, and jokes. Show a human side that makes you appear genuine and real.

Never Assume Others Want to Be in Your Group

Don’t automatically add people to groups that you create. That will get you in trouble quick. This was one of Facebook’s bonehead ideas, to let other people just ad anyone to groups. Always get permission first before adding others. Invite them and let them make their own choice.

Get a custom Facebook Fan Page Built

The first thing to do is to create a Facebook business page, also called a fan page. You can go to Facebook.com/pages to do this. You’ll want to have a custom fan page created that looks professional. This particular page is where visitors will land when they initially see you.

The goal of this unique page is a couple things. First, you want to get the Facebook user to “like” your fan page. Next, you must provide an ethical bribe so the user offers-up their contact info (name / email) to you.

I would definitely recommend that you get a professionally done video with your Facebook fan page. It ads a WOW factor and separates you from the rest of local doctors. There’s an old saying that goes “you never get a second chance to make a first impression.” You can find the agency that created my video here.

Start Using Facebook Ads

Of the many ways to get an avalanche of targeted local traffic to your chiropractic website, this is the fastest way. It’s literally like flipping a switch. The Facebook ads platform can be a little complicated, hence the reason I created an entire training around it. You really have to be detail specific to be successful with Facebook advertising.

If you’re serious about becoming a master of Facebook Advertising WITHOUT making the expensive mistakes that most initially make, you’ll want to grab a copy of The Ultimate Facebook Ads Marketing Blueprint. In it, you’ll discover all of the most effective strategies from a chiropractor that’s spent over $107,000 on this medium to date.

You’ll learn which images pull clicks and traffic like gangbusters, how to attain a rock-bottom cost per click (CPC) every time, expensive mistakes 97% of chiropractors are making when using Facebook Ads, the RIGHT way to follow-up with an interested prospective patient on Facebook (most chiropractors NEVER do this), and much more…

Use Facebook’s Check-in Function for Smart-Phones

I absolutely adore this feature. You should have EVERY single patient that has an iPhone or Android “check-in” on Facebook from their smart-phone whenever they’re at your clinic. This gets you mass exposure quickly since all of the users friends on the social network will see where they’re at.

Offer some type of incentive for current patients so they’re motivated to check-in at your practice for all of their friends to view. This is simple, endorsed viral traffic.

Create Valuable Content that Facebook Users Feel Compelled to Share

It is critically important that you provide value-driven information your Facebook audience feels compelled to share and take some form of action with. This action may include them commenting, clicking the LIKE button, or using the SHARE icon to spread the content to their friends.

This is really endorsed referral traffic and the best form of visitors you could get. The people that come from this type of marketing are high quality and are  likely to select you as their chiropractor.

In this blog post, I’ve laid-out a few important strategies you can implement today as a chiropractor so you can begin to use Facebook the correct way. This is only a small fraction of what you need to know, though.

To learn how to take this information and turn it into an extra 10-15 new patients / month just from Facebook and create local fame, click this link. We operate the largest social media marketing training company in the world for chiropractors because what we teach gets doctors rapid results.  See for yourself why so many are raving about us.

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1. Use @Name and Photo Tagging Wisely

A couple things worth mentioning here. Doing this is sometimes ok if it’s real and genuine. It’s fine to mention a friend’s name in a thank you, if you’re quoting something they said, or re-posting information, etc. It’s not ok to tag them and put a link to check-out your website / fan page if you’ve just been accepted you as a friend.

If you’re going to tag another person in a photo, don’t do it if they look like they just got out of bed! Be respectful and think whether you’d want someone to tag you when you’re not at your best. Remember, every @name or photo tag will post on their wall or in their pictures for all their friends to see. You don’t want to unintentionally embarrass your peeps.

2. Don’t Add friends to Groups Without their Permission First

I’ve spoken about this before.  It’s one of Facebook’s worst ideas thus far. It really doesn’t matter what cause your promoting or spreading awareness about, if you add someone to a group without permission you risk getting deleted / blocked by the user. This is just rude.

The right way is to send a message to the friend you’re looking to invite and politely ask them if they’d join your cause. Maybe give them some background about it and why you feel it’s important.

3. Don’t Spam and Post Links on Personal / Fan Page Walls

This is one of the most common things you’ll notice on Facebook. Other companies, brands, and marketers posting promo links on other users and fan pages walls. This is done in an attempt to siphon-off targeted traffic but usually backfires, getting you blocked by the user or group.

4. Don’t “Like” Every Post / Status Update

I would guess that every regular Facebook user has that one person that clicks LIKE on every status update you post, every photo, etc… Here’s the deal, though.

It’s a genuinely cool feeling that people listen to what you have to say and give feedback. However, if you click “like” on every single post, that tells users there’s a good chance you’re not reading every post or listening to what they’ve said!

Personally, I don’t like every post enough to click the Facebook link even with some of coolest people I respect, follow, and consistently turn to for advice. It’s unnatural. That’s just how it is and most people are similar.

5. Don’t Place Links in Friend Request Messages

If you send a friend request to someone with a promo link in your message, your acceptance rate dramatically plummets. You look self-serving and not really interested about who you’re connecting with. Don’t do it.

6. Don’t Reply to Mass Broadcast Messages

We’ve all seen these. Sometimes it’s inevitable but spammers get onto your friends list. Then, they send a mass message or general broadcast to a few hundred folks, then those people reply to all. ARGHHH, Charlie Brown!!

Sometimes this mindless chatter goes back and forth and practically fills-up your Facebook inbox. In my book, these individuals just won a ticket on a high speed train to the town of Deletion!

7.  Don’t Invite your Friends to Play Games / Apps Every Other Day

Come-on, now! Be respectful of your friends and understand the apps that you’re playing before allowing them access. Some have settings you can turn-off to be respectful to your friends and others do not.

I don’t want to play Farmville or Mafia Wars so stop inviting me and blowing-up my news feed!

8. Don’t have a Cluttered Wall Full of Junk

I see quite a few brands and prominent public figures that allow any old thing to be posted on their wall. This is suicide because it detracts from the message of the company. It’s real annoying to visit your favorite public figure’s page, then have to sift through a bunch of crap on the wall to find what they had to say.

Moderate and filter what you allow on the wall. Do it often, too! If you don’t have the time, then hire someone to manage it for you.

9. Comment on your Status Updates as Facebook Users Respond

I don’t care how famous you are, or if you’re a company as large as Apple. The worst thing you can do is post something, then get 1,000 comments and likes, then never comment on that same post where so much interaction has occurred.

If brands and celebs consistently did this one thing alone (actually engage full-on), they’d build so much more good will with their audience and dramatically boost their revenue.

No one likes to comment where there isn’t any feedback by the fan page owner. People also don’t like to feel like there’s no one listening on the other end. This is pretty common sense.

Listen, one of the keys to profitably kicking-ass with social media is to treat your personal friends, business page fans, and follows like you treat people offline. There are certain rules to good communication and rapport building but for some reason many ignore them when it comes to meeting other Facebook users.

Always be courteous and considerate toward your audience.

QUESTION: What do others do on Facebook that annoys you the most? Leave a comment below and let the community know.

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Here are 10 tips that will easily help you lower your cost per click (CPC) when using Facebook ppc advertising. Click the play button below to watch.

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Click the play button below to watch the video.

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The Complete Facebook Webinars Review

Simple Trick Gets QUALITY Facebook Fans Fast

But first, let’s talk about traditional webinars. Every savvy marketer knows that webinars have the highest conversion rates than any other marketing medium online.

By conversion, I mean getting people to either pick up the phone and schedule and appointment or take their credit card out and make a purchase on the spot.

The advantages / benefits of regular webinars include:

1) Builds relationships and trust fast through interactivity. Your audience gets to hear and see you.

2) Teaching is easy for the host and learning is simplified for the viewer. You get the walk them by the hand and do live Q & A sessions.

3) Easy to set yourself up as an expert and a go-to resource

4) Accelerated list building. Webinars create buzz in your local community or online niche making others curious to opt-in to your email list.

5) Extremely high conversion rates (Typically 12% and higher). People feel more comfortable spending money with those whom they know, like, and trust.

Now, just imagine a technology that combines the awesome selling power of webinars with the incredible viral power of Facebook. Put those two things together and you come-up with the widely talked about Facebook webinars application you see below.

I’d like to do a quick run-through so you can see just how powerful this software is. As mentioned above, this is a Facebook application. The cool thing, just like all other apps on the social network, it’s free to get access to.

So, you could email your webinar link to your current or potential customers, you could post the link directly on your Facebook page, or you could run a Facebook ad letting others locally (or in your global niche market) about the webinar you’re holding.

Once they click the link, they see this below:

The great thing is, people are used to seeing apps on Facebook and they trust most stuff that keeps them on the social network. Once the visitor sees this screen above, they’ll click the allow button.

I’d like to point out two IMPORTANT (and very powerful) viral things that happen when a user clicks the allow button on your Facebook webinar application.

Number 1 – Their name and email address are automatically populated in your auto-responder! It doesn’t matter if you have Aweber, InfusionSoft, Constant Contact, iContact, etc… they all integrate with this application.

This is a marketers dream! Capturing interested leads into your funnel is now super simplified.

Number 2 – The application automatically posts on their Facebook wall and in that person’s news feed for all of their friends to see. This rapidly initiates viral marketing, as the average user on Facebook has around 150 friends! See the screenshot below.

Let’s now go to the page you’re redirected to when you click “allow” to gain instant access to the application. When you follow it through, you’re going to see a page like you do below.

I had to break it up into two screenshots since it’s a little bigger. Remember, we’re still inside of Facebook!

On the screenshot above, notice the Facebook “like” and “send” buttons at the top of the webinar screen. You can also send an invitation to your friends.

During your webinar make sure you mention to your audience to share it while giving them an incentive to click the “like” or “send” buttons. Doing so will now invite THEIR friends onto your webinar. I hope you see where this is going!

In screenshot #2 below, notice the social proof of having people in the webinar in the box on the lower left. You can even see my picture in there. It shows you who and how many people are in attendance. If you look the right, you’ll even see a live chat box!

I just want to point out another phenomenal benefit. These webinars can run on-demand over and over. That, my friend, is leverage! You do the work one time and your webinar runs on auto-pilot getting new patients, customers or online sales consistently.

Now, prepare to witness another powerful selling feature of this Facebook webinars system.

If you look down at the final screenshot below, you’re going to see an “add-to-cart” button. When you host your own webinar  with this app, you can have it automatically set to show your check-out link at whatever time you choose!

You’re literally walking an interested person by the hand, step-by-step. Then, you’re telling them practically face-to-face what to do next and making it easy for them to be your customer.

Here are some examples of how you can use this technology.

1) If you’re a chiropractor, you can use it to do health talks to current or prospective patients. You’ll get to spread your message quickly in your local community and have an edge on other doctors locally. You’ll be able to make a strong offer at the end of the presentation, too.

2) If you’re an online marketer, you can use this automated Facebook webinar platform to sell products and services over and over on auto-pilot. Use Facebook ads to drive steady traffic and watch your sales soar to unparalleled heights.

3) If you’re a realtor, you can use this technology to feature houses for sale locally and walk clients through without ever leaving your house!

4) If you’re an author, you can use this app to promote your book on Facebook and include a link to the check-out when your presentation is finished. You might give away the first chapter free, then show them where they can get instant access to the full content after.

The bottom line is that you can use this cutting-edge Facebook app for any market (locally or globally) you want. You now have the opportunity to harness the viral power of Facebook with the selling power of webinars!

This means faster business growth and dramatically higher profits for you.

Ready to see it in action for yourself? If so, visit http://fbwebinar.net to have an insider look at what so many marketers are raving about. IMPORTANT: Once there, make sure you “allow” the application to get instant access.

Did you like this post? If so, click the Facebook “like” button below and share it with your friends!

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Ready to see what it looks like for yourself? Connect with Facebook at http://fbwebinar.net and click the “allow” button to start the application. You’re going to be blown away by what you see!

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Here’s the link I was referring to in the video where you can grab the 2 hour, content-packed Facebook ads teleseminar, transcript, and special goodies.

The Ultimate Facebook Ads Marketing Blueprint <— Click here

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