If you’re in that boat or not getting the results you want from the internet, listen-up.

The harsh reality is, in order to absolutely own, dominate, and saturate a local market to become the “go-to” and most recognized chiropractor, you MUST be everywhere a potential new patient would search online. Google is only one part of the equation but we’ll use it in this blog example.

Getting your chiropractic website to the top of the organic listings (left side) of Google is where you can own the lions share of the search traffic if you understand how Google ranks pages.

As mentioned in previous blogs, the top ranked website on Google gets over 70% of the overall clicks for any given term. If you’re not #1, you’re not in the game! Just having a first page ranking doesn’t mean squat anymore.

Here are 12 primary keywords that you MUST rank #1 for to monopolize the local, potential patient search traffic

- chiropractor (Your town)
- chiropractors in (Your town)
- chiropractors (Your town)
- (Your town) chiropractor
- (Your town) (State Abbrev.) chiropractor
- (Your town) chiropractic
- (Your zip-code) chiropractor
- chiropractor (Your zip-code)
- (Your zip-code) chiropractic
- chiropractic (Your zip-code)
- chiropractic offices (Your zip-code)
- chiropractic offices (Your town)

Now, in truth, this is just a starter list. Ideally, you want to rank at the top and blanket the search engines for at least two dozen keywords and related phrases. We didn’t even go laterally into conditions you might treat in your chiropractic office that internet users search for.

How many of these keywords above does your chiropractic website or content rank #1 for? If you’re like most chiropractors, you might rank #1 for a couple or you don’t rank at the top for any.

This is far from market domination and better strategy must be employed if you want to realize exponentially more new patients monthly.

Even though, there are minor variations in some of those keywords (like a one letter substitution), this makes the keyword different and you must optimize separately for it.

Since 2005 I’ve been teaching this same exact keyword domination strategy.

And, you know what? It’s worked every time for doctors that have applied my focused marketing methods. It will also work 10 years from now because it’s foundational unlike the latest and greatest short-lived tricks other chiropractic marketing “gurus” teach.

You must own a couple dozen keywords if you want to pull serious windfalls of traffic without spending any money on traditional advertising. With that said, should SEO be your only strategy?… Hell no!

You must combine SEO, social media and other forms of internet marketing for maximum effect.

I have a lot of chiropractor clients that get an extra 20+ patients from Google just by using the highly-effective SEO strategies described in Social Media Elite to rank for dozens of keywords locally. There’s an art and science to getting to the top AND staying there permanently.

If you recognize that you need help with your internet marketing strategy and want to own every keyword with absolute certainty, I’d like to show you a reliable and proven way to be the MOST recognized doctor locally.

If you’re interested in joining the top 1% of chiropractors, you can get started here.

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8 Foolish Social Media Marketing Mistakes to Avoid

1. Thinking the amount of Facebook page “fans” you have is proportional to the amount of new clients you’ll get from social media. The truth is, it’s not. Stop falling for this “guru” marketing trick.

2. Looking for that cure-all “quick fix” strategy that will get you all the patients / customers you need. There are dozens of strategies to combine when using web promotion.

3. Not having an organized, time-tested plan of attack and daily task list. Without a plan, social media and the internet will be nothing more than a glorified time-suck.

4. Not tracking (or knowing how to track) your website analytics AND how well your site is actually converting online visitors (if you’re getting any) into real patients, clients or customers.

5. Getting suckered into the latest shiny object marketing tactic and not focusing on fundamentals that have worked for years. Social media, traffic generation, and building relationships haven’t changed as much as you think.

6. Becoming preoccupied solely with Google and negating all other aspects of social media internet marketing.

7. Inconsistent marketing. This is the kiss of death. When you stop and start, you lose. This makes you VULNERABLE to your competitors.

8. Thinking you can do everything alone without a proven blueprint or professional advice. You’re a chiropractor and/or other business owner, not a seasoned marketer. Know your limitations and when to get help.

To be frank, if you haven’t personally sold millions from the internet, there’s it’s highly unlikely you’ll achieve your goals without professional help.

Another mistake most business owners make is that they are not getting users OFF of social media and onto an email list. Your list is possibly the most important asset to your business, yet the majority are not building one and nourishing a long-term relationship.

Think of what I do for a second. You’re on my list and I regularly send you emails with valuable information, blog posts, and videos. Whether you realize it or not, you’re more likely to trust my recommendations regarding marketing than someone you don’t know.

Your patients are similar when it comes to health.

However, if you’re not building an email list, I can assure you with 100% certainty you’re not maximizing rapport building, trust, and liking. You’ve got to get people off of social media onto your list for your online marketing to be most effective… period!

Here’s just a sample of what you should be doing every month:

- Social media marketing / management
- Search Engine Optimization (SEO)
- Social Media Optimization (SMO)
- Facebook status updating
- YouTube marketing and video search engine optimization (VSEO)
- Mass Video syndication
- Video creation and submission
- Link-building
- Participating on Online Local Forums
- Blogging
- Twitter Microblogging
- Press release Writing
- Press Release Syndication
- Article marketing
- Mass Article Distribution
- Social bookmarking
- Facebook advertising
- Google Adwords/ PPC
- Google Places Optimization
- Website optimization / conversion
- Email List Building

Well, are you doing all of that?

If not, you need REAL professional help immediately because you’re certainly not maximizing your internet marketing. In fact, you have zero chance of dominating and saturating your local market if you don’t master the above marketing and systematize everything!

Do you want to be the most recognized doctor / professional locally or not? Are you looking to become the go-to expert that people in your community instinctively turn to when they have a problem? If you answered yes to both questions, then you have two options.

1) You can learn the fastest and most effective way to market your practice with social media and the internet at this link. This is for the do-it-yourself type or if you have someone to help you in your office.

2) You can delegate your marketing to the experienced professionals at this link.

If you really want to make your online advertising, SEO, and social media marketing substantially more effective to produce the results you want, you need to make a choice.

The longer you wait to get serious about your marketing, the more frustrated you’re going to get.

STOP SPINNING YOUR WHEELS

Get the knowledge and tools you need OR turn your marketing over to our team of experienced pros and grow bigger and faster!

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Separating the Wheat from the Chaff in 2012

The truth is, the web has changed radically in recent times. The internet IS social media and social media IS the internet.

When someone says “social media doesn’t work,” they’re basically saying the internet doesn’t work. Social media is now a term that describes the new internet and how it’s evolved.

Google has lost substantial ground to Facebook this year and they’re fighting tooth and nail to compete with the social powerhouse. With mounting pressure, they had to evolve or face a severe decline.

Below, are the two posts I strongly recommend viewing immediately.

Breaking News: CNN’s Top Story

The blog of Google (with video)

This has VERY SERIOUS implications for you as a chiropractor, small business owner and internet marketer.

The machete is coming down again and a lot of website rankings will plummet. What that means to you is big drop in traffic, new patients and income if you fail to evolve. You must get the knowledge to thrive or you risk sinking like a ship.

Too many businesses fall for short-term, run of the mill strategies that don’t position for the long haul. Don’t be like the average majority. You have to look into the future and prepare for the marathon, not the sprint.

In fact, long-term positioning is the driving force behind many of the valuable products and services I’ve created.

I’ve been teaching chiropractors and professionals reliable and highly effective ways to “Google-proof” their internet marketing in order to build a tribe of raving fans for years.

When technology changes, if you already have an audience, you can take advantage of the disruption.

With this enormous shift by Google, if you’ve built strong “brand equity” in your marketplace by using the social marketing strategies I share, you’ll come-out on top.

FYI… I’ll be holding a Social Media Elite members only teleclass in the next week or two to lay-out the best strategy that you can use to ALWAYS be on the winning side, getting more exposure, traffic and search better Google rankings than competitors. This works every single time.

Keep an eye-out in your email inbox…

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Social Proof IS the New Marketing

I’m deeply grateful for your support and trust. I wouldn’t be where I’m at today if you weren’t a valued subscriber.

2012 is set to absolutely dwarf last year. It’s going to be a break-out year for many of you as well. The wheat is going to be separated from the chaff, the strong from the weak, the pros from the amateurs, the strategic marketers from the half-assed.

The gap is going to get bigger and the competition is going to be tougher online. The rich will get richer, the poor will get poorer.

If you’ve laid a strong foundation, followed my advice and went through my learning systems, you’ll be the one on top. You’ll saturate your market online, build insurmountable social proof, and reap the vast majority of new patients, clients, and customers.

A lot of chiropractors and small businesses will close their doors this year, too. It’s an unfortunate reality for those that have resisted change and disregarded past warnings.

The “economy” outside is NOT going to improve and those that hold-on to the victim mentality will be chewed-up and spit-out.

Just being on Facebook and other social media is not good enough, similar to just having a dormant website. It’s what you do in terms of strategic marketing (traffic generation and conversion) will continue to determine your success.

The good news is that for a select few, this will be the best year of your life.

You’ll experience exponential growth. With change and economic uncertainty comes great opportunity. I’ve prepared myself for the last few years as well as those in my inner circle.

The sense of urgency is strong and the stakes are high. What have you done to position yourself so that 2012 is the best financial year of your life?

It’s not just about surviving… it’s about THRIVING, PROSPERING, and IMPACTING dramatically more people, providing service beyond your physical means.

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What Gary lays-out is EXACTLY how I personally became very well-known in the chiropractic, social media, and marketing communities. Most people screw this up royally hence why they’re never able to build a tribe and garner an exceptional ROI from social media.

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Finally ready to treat social media like a REAL business growth medium rather than just a hobby?

If so, I can help you turn your “fans” into real paying customers / patients that produce dramatically higher sales and income. Visit my consulting services link for more details.

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Top Earners and Achievers ALWAYS Do This

When you know how to create OVERWHELMING social proof along with positioning yourself strategically, it makes your business unstoppable!

You literally become the go-to expert and market leader people turn to overnight.

Devoting your energy to mastering this one thing alone will produce dramatic surges in customers, sales, and income. Human behavior is highly predictable given certain situations.

If you understand this psychology, your ability to influence and get people to take the action you want substantially increases.

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This guest post is written by Aileen Lee, Partner at venture firm Kleiner Perkins Caufield & Byers, where she focuses on investing in consumer internet ventures.

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As I’ve written about before, we’re in an amazing period of the consumer Internet.  Despite a shaky economy, many web companies are in hypergrowth.  This is reminiscent of the five-year period over a decade ago when companies like Amazon, Netscape, eBay, Yahoo, Google and PayPal were built.

One challenge, which isn’t new, is the battle for consumer attention.  If you’re looking to grow your user base, is there a best way to cost-effectively attract valuable users?  I’m increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web.

What is social proof?  Put simply, it’s the positive influence created when someone finds out that others are doing something.  It’s also known as informational social influence.

Wikipedia describes social proof as “a psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation… driven by the assumption that the surrounding people possess more information about the situation.” In other words, people are wired to learn from the actions of others, and this can be a huge driver of consumer behavior.

Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club.  The line makes most people walking by want to find out what’s worth the wait.  The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm…. (continue reading)

READ THE FULL ARTICLE HERE

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Social Media Shiny Object Syndrome: The Practice Killer?

What follows is usually the less savvy chiropractor jumps aboard this latest tactic looking for the one magic bullet.

Kind of funny isn’t it?

Chiropractors regularly speak-out against the medical “quick fix” pill but when it comes to their marketing, many times they get hooked into the one idea or tactic they think will cure their new patient worries forever.

Social media shiny object syndrome plagues many chiropractic practices.

The fact is, this online medium of marketing is VERY effective at pulling consistent streams of new patients if you do it correctly and operate with a foundational strategy.

Don’t get hyped-up on something new that makes your mouth water, then confuse it with marketing strategies that have a track record or producing patients and increased income.

“New” does not necessarily equal proven.

Here’s a video I put together that shares some critical things you must be aware of if you ever want to unleash the real power of the internet and social media marketing for your office.

Click the play button below and let me know your thoughts.

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And… can you actually remove a negative review once it’s been posted on your Google Places business page? This is, by far, one of the MOST common topics I’m asked about by chiropractors, entrepreneurs and other business owners.

The answer is no, you cannot delete reviews. See Google’s opinion on the matter at this link.

With that being said, there are 3 important things you can do today so that your credibility and trust factor doesn’t get tarnished. Here they are:

1) The first thing to do is to get MORE reviews and feedback from your current customers.

Ideally, you want to drown the negative out by having a disproportionate amount of positive reviews. In essence, if you have 50 positive reviews and one negative, that looks normal.

As mentioned before, even the best companies will have negative reviews. You cannot please everyone all of the time. I’m sure if you were to look on Amazon right now at your favorite book, you’d probably see it has some negative reviews.

The point is, it happens but realize that it doesn’t mean your online reputation is over.

All my Social Media Elite members have access to a killer Google Places email script sequence that gets you a SURGE of positive reviews in a short time. It got our office an extra 17 reviews in 3 days when we sent it out the first time!

2) Respond to the negative review.

If you verified your Google Places listing, you’ll be able to respond to the negative review. This is huge. The goal here is not to start a war or to do a counter-attack. You want to be the bigger person and take the high road.

The last thing you want to do is appear immature and combative. Always maintain professionalism and honesty. You may want to take the approach of, “We’re sorry you feel like this and we’re committed to making it better.”

3) If you feel this wasn’t a legit review (maybe done by a jealous competitor), click the the “Flag as Inappropriate” link below the negative feedback.

You may want to urge friends to click that same link while logged in to their Google accounts as well. Don’t expect anything to happen overnight, as Google is ridiculously slow to process these requests.

However, when they take a look, and if they note a regular pattern from a single IP address, this could be good for you.

Look, I know first-hand how horrible it feels to get a negative review online. It’s like getting sucker-punched in the stomach, especially when you pour your heart and soul into your work.

The most important thing is to take a step back, then respond accordingly while implementing the tips above. Never just emotionally react in the heat of the moment.

What are your thoughts?

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As you already know, the top listing on Google gets over 70% of ALL clicks for any given keyword or phrase. If your chiropractic website is not at #1, you’re not even in the game.

I have what I call the 1:1 rule which basically says that people are lazy and will not navigate past 1 click or 1 second to find their solution online. Here’s a great video and demonstration I did about it on an earlier blog post.

So, how do you grab the #1 slot on Google?

The answer may be simpler than you think. First, you must make sure your chiropractic website is optimized in terms of on-page SEO.

After that, you need to start an aggressive campaign of anchor text link-building to your main web property. This falls in the realm of what’s termed off-page SEO.

Factors that influence on-page SEO are things like the website meta-title, meta keyword tags, meta-description, and relevant site content. It’s important to note that you, as a chiropractor, should find a webmaster that can do this work for you. You should NOT spend your time, energy, and focus on technical stuff like this.

Find an expert to get things done fast. You’re savvy enough to know that time is money.

Once you have everything on-page optimized and containing the keywords you’re looking to rank at the top of Google for, you can now advance and work on off-page SEO. By far, this is THE most critical aspect that determines how well your chiropractic website ranks online.

To really maximize your off-page SEO to the fullest extent, you have to build incoming links from blogs, articles, forums, press releases, videos, and other valuable web real estate. These should be pointed back to your chiropractic website address.

You don’t just want any old links, though. You need anchor text backlinks. These are simple keywords that are clickable, which link to your site.

Here’s an example —> chiropractic marketing

Lastly, it’s essential that you’re sharing your website and fresh content on Facebook, Twitter, Google+, Digg, etc. The more that you share your content, in conjunction with others sharing it on social media (ie… re-tweets and Facebook shares), the higher you will appear on Google.

This isn’t a theory either. Social sharing is now having a dramatic impact on rankings and SEO.

Here’s another key tip.

When you do get Twitter re-tweets, Diggs or Facebook shares / likes, ideally you want them from authority profiles and / or companies. Google favors this and weighs the individual influence of each entity. Most chiropractors are unaware of this fact.

So, not all social media sharing is equal. Google understands certain brands and people carry more authority and it rewards those that are recommended by them.

As you know, the web is evolving very fast.

If you don’t keep-up with the changes you risk your website and content sinking in the vast sea of the internet like an anchor. If you’re looking to transform your weak presence online and create new possibilities in your chiropractic marketing, this will do it fast.

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