The Blog of Matthew Loop | Chiropractic Internet Marketing » My Travels

How to Select High-Traffic Keywords for Maximum Online Exposure

Matthew Loop — Tue, 03 Aug 2010 13:29:37 +0000

When I first broke into online marketing several years ago, I made many mistakes along the way. One of them was my process and thinking in regards to what I “thought” people were searching online as opposed to the keywords they really were searching for! Looking back, it’s clear I made too many emotional assumptions based on my ego and not enough market research. The interesting thing is, I wasn’t alone. From speaking to thousands of doctors, affiliate marketers, and other professionals, I realized that what I reveal in the video below is one of the MOST COMMON mistakes small business owners make initially in their local online marketing.

After a tremendous amount of time, energy, and frustration, I discovered better ways to educate myself and uncover high-traffic low competition keywords that I could dominate and get continuous massive exposure.

If you’ve heard me speak live or in previous videos, then you’re familiar when I say “the money is in the market research!” Selecting appropriate, high converting keywords is CRITICAL to your online marketing success. Research will either make you or break you and it’s not something you want to short-cut.

While in Miami Beach last weekend with a couple Total Immersion Day clients, I was reminded to make this long-overdue video for the rest of my valued subscribers like yourself. In it, I pull back the curtain on the most common mistake beginners and intermediate internet marketers make when it comes to keyword selection. Watch the video right now and be sure to leave a comment below.

Helping you take more vacations

- Matt

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Think BIG! Thoughts from Punta Cana

Matthew Loop — Tue, 13 Jul 2010 16:07:28 +0000

Here’s a quick update from my vacation in beautiful Punta Cana. While I was on the beach, I became inspired to make this personal video. I was also reminded of a quote by an anonymous source that says “Where you are in life at his moment is EXACTLY where you believe you should be.”

While studying human potential, it never ceases to amaze me what can be accomplished when all perceived obstacles and psychological barriers are removed. I remember growing-up in a small town in southeast Michigan, being surrounded by friends and family, in a limited belief system that was not really my own. I instinctively knew that I was different and never place limits upon myself or what I could achieve. Yet, I watched how others would continuously make excuses and settle, selling themselves short letting their present external circumstances dictate internet beliefs.

One of the lessons I took away was to think big, regardless of how “unrealistic” I thought my desire was or “how” I was going to make it happen. An interesting thing began to unfold when I started doing thinking this way. The “how” eventually took care of itself when I began to take action toward my dreams and maintain focus. I attracted the network, relationships, and skill-set that would eventually lead me on an extraordinary path and where I am today.

“Think BIG and Kick Ass!” – Donald Trump

I’m not a big believer in chance or accidents when it comes to being successful in business or life. My advice is to really go after what you want, not what you think you can get! Enjoy the video and please share your thoughts below

- Matt

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Online Press Release Marketing Traffic Tips

Matthew Loop — Thu, 08 Jul 2010 14:07:42 +0000

Here’s a quick video I made from beautiful Punta Cana in the Dominican Republic. In it, I discuss how how crucial online press release marketing is for traffic generation and give some tips on how / where to distribute your content. In my experience, online press release marketing is one of the MOST underutilized forms of promotion by businesses of all types. Many are just too Goo-Goo eyed over social media and have forgot about this ultra-effective PR strategy.

Take a moment to also watch some of my other videos on this blog, too. If you’re the type of business owner that wants to take more vacations, then the information and content I have here is definitely for you. I’ve become a professional “vacation ninja” (term I coined just 2 seconds ago) of sorts because of the knowledge skill-set I’ve acquired in the last few short years. I can absolutely help you do the same.

Helping you take more vacations

- Matt

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Adventure in Sedona, AZ

Matthew Loop — Fri, 30 Oct 2009 02:34:27 +0000

Here’s a sample video from my adventure in Sedona, AZ. Among many other things, we ended-up taking a hot-air balloon tour of this incredible town and landscape.

Enjoy!

- Matt

How to Use Facebook’s “Like” Feature

Matthew Loop — Sun, 11 Oct 2009 18:00:59 +0000

Here is a short video that gives you the run-down of how, and more importantly why, to use Facebook’s “like” feature when interacting with your audience. If you follow the instructions in the video, you’ll build relationships, trust, and credibility with your audience much faster.

Cheers,

- Matt

Ready to start getting 15-20 new patients / month WITHOUT spending money on advertising? Listen to what 10 other chiropractic marketing clients like yourself had to say about our one-of-a-kind online marketing program. CLICK HERE to watch their video testimonials now.

Adventure in Las Vegas

Matthew Loop — Fri, 22 May 2009 15:38:18 +0000

Here’s a video from our recent Las Vegas getaway. I thought The Venetian, where we stayed, was a little overrated. Without a doubt, it was a gorgeous hotel and there were some incredible restaurants, etc… However, there was this essential oil-like aroma once we walked in that gave me a headache after about an hour. The scent was noticeable in the rooms as well. The casino section was also a little smokey. I would expect that in a lower-end hotel but not a 4-5 star resort.

Last August, I traveled to Costa Rica and stayed at Paradisus Playa Conchal which is still my best experience of all the resorts I’ve stayed. They are an all-inclusive facility and I highly recommend checking them out if you get a chance to make it down. Costa Rica is atop my list of places to relocate at the moment. I still would like to see a bit more of South America before I make the jump, though.

Getting back to Vegas. The third evening, we went to see Cirque du Soleil O at the Bellagio. I had heard this was the best performances to see and it totally lived up to the expectation, spectacular! Didn’t get any video camera footage of the show, unfortunately. There are clips available on YouTube, though.

Enjoy the video

- Matthew