The Blog of Matthew Loop | Chiropractic Internet Marketing » SEO

Social Media Marketing Service Exclusive Tour

Matthew Loop — Fri, 27 Aug 2010 15:45:34 +0000

Here’s an exclusive sneak peek at the inside of our members area at Automated Social Networking. This is a turn-key, done-for-you service for doctors, professionals, and affiliate marketers that don’t have time to do the online marketing themselves or are just not tech savvy.

It’s the ULTIMATE solution if you want to outsource your internet marketing and have consistency to free up your time in order to do other important things to build your business. Watch the video below right now to see how the service works and the extensive list of deliverables you get each and every month at an incredible value!

Continued success

- Matt

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How to Get a Custom Facebook Vanity URL

Matthew Loop — Wed, 11 Aug 2010 11:13:13 +0000

Here is a short, step-by-step video tutorial I created that shows you how to get a custom Facebook Vanity URL for your personal and Fan Pages. Choosing the correct name and keywords are critical to your overall online marketing success and can propel you to the top of Google with little effort on your part.

How, you might ask? Well, because even though Facebook and Google are at war right now, Facebook pages and certain types of content rank very well on the big G! Far too many business professionals overlook this. In the video below, you get to peek over my shoulder so you know how to set your Facebook vanity URL up the right way for personal branding and maximum SEO effect.

Make sure to leave a comment when you’re finished watching the video. I’m interested to hear what you think

- Matt

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How to Select High-Traffic Keywords for Maximum Online Exposure

Matthew Loop — Tue, 03 Aug 2010 13:29:37 +0000

When I first broke into online marketing several years ago, I made many mistakes along the way. One of them was my process and thinking in regards to what I “thought” people were searching online as opposed to the keywords they really were searching for! Looking back, it’s clear I made too many emotional assumptions based on my ego and not enough market research. The interesting thing is, I wasn’t alone. From speaking to thousands of doctors, affiliate marketers, and other professionals, I realized that what I reveal in the video below is one of the MOST COMMON mistakes small business owners make initially in their local online marketing.

After a tremendous amount of time, energy, and frustration, I discovered better ways to educate myself and uncover high-traffic low competition keywords that I could dominate and get continuous massive exposure.

If you’ve heard me speak live or in previous videos, then you’re familiar when I say “the money is in the market research!” Selecting appropriate, high converting keywords is CRITICAL to your online marketing success. Research will either make you or break you and it’s not something you want to short-cut.

While in Miami Beach last weekend with a couple Total Immersion Day clients, I was reminded to make this long-overdue video for the rest of my valued subscribers like yourself. In it, I pull back the curtain on the most common mistake beginners and intermediate internet marketers make when it comes to keyword selection. Watch the video right now and be sure to leave a comment below.

Helping you take more vacations

- Matt

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Marketing for Chiropractors: Tips on Increasing Productivity

Matthew Loop — Sun, 25 Jul 2010 18:28:28 +0000

Here’s a quick video about one of the most important lessons I’ve ever learned in my online business and chiropractic practice, hands down! I used to believe that the amount of money I made was proportional to the amount of “technical” know-how I possessed. I thought, “When I know how to build / program a website, use Final Cut Pro, install a Wordpress blog, I’ll be able to do better financially and attract new patients along with online customers.”

In a nutshell, I was wrong! My thinking began to seriously shift when I started to meet and connect with self-made millionaires that didn’t even have a fraction of the tech knowledge that I did. Watch this video below right now to discover what’s quite possibly the biggest reason you’re not growing or seeing the monetary results you want in your business.

Helping you take more vacations

- Matt

PS – Online marketing for chiropractors is changing rapidly. Make sure you have a look at my other chiropractic marketing blog posts for the newest information that will help you get New Patients without spending money on advertising.

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Online Press Release Marketing Traffic Tips

Matthew Loop — Thu, 08 Jul 2010 14:07:42 +0000

Here’s a quick video I made from beautiful Punta Cana in the Dominican Republic. In it, I discuss how how crucial online press release marketing is for traffic generation and give some tips on how / where to distribute your content. In my experience, online press release marketing is one of the MOST underutilized forms of promotion by businesses of all types. Many are just too Goo-Goo eyed over social media and have forgot about this ultra-effective PR strategy.

Take a moment to also watch some of my other videos on this blog, too. If you’re the type of business owner that wants to take more vacations, then the information and content I have here is definitely for you. I’ve become a professional “vacation ninja” (term I coined just 2 seconds ago) of sorts because of the knowledge skill-set I’ve acquired in the last few short years. I can absolutely help you do the same.

Helping you take more vacations

- Matt

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FREE Market Samurai Download Crack!

Matthew Loop — Tue, 15 Jun 2010 15:00:25 +0000

Here’s a quick video shares powerful information about market research strategies and Market Samurai. It doesn’t matter if you’re an online marketer or a local small business owner like a chiropractor, market research is CRITICAL if you want to make real money from the internet. You have to know how to assess the commercial viability, how to analyze your competition and whether you’re wasting your time or not. The information that used to take weeks to gather can now be gathered in a few seconds with laser-tarted accuracy.

Click the link below the video and you’ll get a special FREE trial of this devastatingly profitable keyword tool and market analysis software for a limited time. I’ve been using Market Samurai for the past two years and it’s been the primary factor why I’ve been able to dominate several niches and amass a small fortune in the meantime. You don’t have to be a “computer whiz” to use it either, as they have easy step-by-step tutorials on their website. Enjoy

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6 Proven Ways to Increase Your Google Local Business Listing Rank

Matthew Loop — Wed, 17 Feb 2010 14:23:53 +0000

I thought I’d make a post today about something that every chiropractor or business owner can do to help themselves scale to the top of Google quickly. This effective chiropractic internet marketing strategy is accomplished by setting up a Google local business listing (also called Google Maps listing) and implementing the proven methods below to get better rankings in your local city search results versus the competition. If you don’t already have a local business listing, then go HERE to set one up immediately. Also, you’ll need to make sure you have a gmail account in order to get the ball rolling.

If you have a look at the screenshot underneath this paragraph, you’ll notice 7 chiropractic business listings below the “sponsored links” section with a local map of the area to the right. I keyed-in “Los Angeles Chiropractor” so you could see the example. The results that surface are prime internet real estate opportunities for massive exposure if you know how to strategically position yourself correctly make other potential New Patients / clients choose you.

So, how can you get a top ranking on this Google maps section? Based on quite a bit of research and extensive observation, the consistent pattern that presents itself for doctors and professionals that rank high on the listings are the following:

1. Having Multiple Reviews – Let me just say that these should be from real customers. You can never have too many reviews so focus on getting 1 per day from previous, happy patients / clients. You want to have a grossly disproportionate amount of reviews compared to your local competition. That means if the other guy has 5, you want to have 50! This alone will create massive social proof in your potential customers eyes.

It’s in your best interest not to fake the reviews either as that can be detected fast. If you’ve ever purchased a book on Amazon.com, what’s the first thing you do? YOU LOOK AT THE REVIEWS! Regular people searching online looking for chiropractors and other professionals do the same exact thing. It’s no secret people trust businesses / products with tons of 4-5 star reviews so go get-em!

2. Adding Photos and Videos – You’ll want to incorporate as many photos / YouTube videos as you are able to along with making sure you’re company logo is included. Have photos from the office and maybe a couple from personal travels to show you’re more than just a doctor / professional. Your videos can offer simple health tips that onlookers can implement today to better their quality of life.

3. Incorporate Keywords in the Business Description – Google provides a special section where you’re able to describe what your company offers so choose your wording wisely, as this is used to place you in the appropriate search categories as internet users surf online.

4. Incorporate Keywords in the Business Name – I don’t recommend changing your business name, but if your keywords are in the extended business name or LLC, definitely make sure this is the company name in which you register the profile. Keywords are very important, as the same point I just mentioned from #3 applies here, too.

5. Add a Company Coupon – In case you were unaware, Google allows printable coupons you can upload to your business listing. Provide an overwhelming amount of value and make the offer for a limited time so the potential customer will feel more compelled to act.

6. Build back-links to the listing – Create a link from your website homepage, your videos, articles, online forums, blogs or press releases to this Google business listing. It will give it more “juice” and push it higher and higher in the online maps rankings.

If you do exactly what I’m mentioning to you above, your Google Local Business listing will have the best chance at attaining a top 10 ranking, many times snatching the #1 spot from your local competitor. Not to mention it’s going to build rapid social proof and credibility once people in the community begin to see you at the top with boatloads of great reviews!

Go ahead and leave a comment below and tell me what you thought about this post!

- Matt

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