As you already know, the top listing on Google gets over 70% of ALL clicks for any given keyword or phrase. If your chiropractic website is not at #1, you’re not even in the game.

I have what I call the 1:1 rule which basically says that people are lazy and will not navigate past 1 click or 1 second to find their solution online. Here’s a great video and demonstration I did about it on an earlier blog post.

So, how do you grab the #1 slot on Google?

The answer may be simpler than you think. First, you must make sure your chiropractic website is optimized in terms of on-page SEO.

After that, you need to start an aggressive campaign of anchor text link-building to your main web property. This falls in the realm of what’s termed off-page SEO.

Factors that influence on-page SEO are things like the website meta-title, meta keyword tags, meta-description, and relevant site content. It’s important to note that you, as a chiropractor, should find a webmaster that can do this work for you. You should NOT spend your time, energy, and focus on technical stuff like this.

Find an expert to get things done fast. You’re savvy enough to know that time is money.

Once you have everything on-page optimized and containing the keywords you’re looking to rank at the top of Google for, you can now advance and work on off-page SEO. By far, this is THE most critical aspect that determines how well your chiropractic website ranks online.

To really maximize your off-page SEO to the fullest extent, you have to build incoming links from blogs, articles, forums, press releases, videos, and other valuable web real estate. These should be pointed back to your chiropractic website address.

You don’t just want any old links, though. You need anchor text backlinks. These are simple keywords that are clickable, which link to your site.

Here’s an example —> chiropractic marketing

Lastly, it’s essential that you’re sharing your website and fresh content on Facebook, Twitter, Google+, Digg, etc. The more that you share your content, in conjunction with others sharing it on social media (ie… re-tweets and Facebook shares), the higher you will appear on Google.

This isn’t a theory either. Social sharing is now having a dramatic impact on rankings and SEO.

Here’s another key tip.

When you do get Twitter re-tweets, Diggs or Facebook shares / likes, ideally you want them from authority profiles and / or companies. Google favors this and weighs the individual influence of each entity. Most chiropractors are unaware of this fact.

So, not all social media sharing is equal. Google understands certain brands and people carry more authority and it rewards those that are recommended by them.

As you know, the web is evolving very fast.

If you don’t keep-up with the changes you risk your website and content sinking in the vast sea of the internet like an anchor. If you’re looking to transform your weak presence online and create new possibilities in your chiropractic marketing, this will do it fast.

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Think of backlinks as like votes on the search engines. The more quality “anchor text” backlinks you have, the higher you’ll rank on Google for any given keyword phrase.

For example, if you want to rank #1 on Google for Atlanta chiropractor, you need more quality backlinks than the competition ranked above you. Yes, there are other factors but by far, backlinks are the most important ranking criteria.

To get an idea of the rest of the on-page and off-page SEO factors that go into website ranking along with how your competitors stack-up, you can download the software I personally use free by clicking here.

It’s not so much the quantity as it is the quality of the links. Not all are created equal.

So, knowing this, there are a few different ways you can acquire backlinks. Some of the more popular places to get them are from article directories, blogs, online forums, press release news sites, and software.

You can spend the time each day building links or you can have someone else do it if you know what / how it should be done to maximize your SEO and Google rankings.

This brings me to the point of why you SHOULD “buy” backlinks.

In this context I mean you should pay someone to manually build your anchor text links for you, simple. Either hire an employee by the hour or outsource on a per project basis.

What I never recommend doing is using an automated software program to spray a flood of links everywhere. This is not good and you’ll get your website heavily penalized sooner or later by Google.

You should also NEVER pay for high page rank (PR) backlinks. That’s basically where you pay a webmaster monthly to put your anchor text link on their high PR site. It’s against Google’s terms of service and will hurt your site once discovered.

Every savvy internet marketer knows and understands that link-building is an ongoing process because there’s so much competition and dozens of keywords one must blanket.

However, that being said, link-building is a task that’s very repetitive and should be delegated. It takes way too much time, energy, and effort to regularly build links AND your time is way too valuable to spend hours doing it.

Within the last few years, my experience has found that forums are some of the best places to acquire links from.

Why?

It’s because they’re online interactive communities which Google loves and weighs heavily. Their links carry a lot of juice.

That’s why I created a strategic backlink building service from authority-based online forums.

It’s based on one of the very important ways I consistently generating links. If you’re searching for service like this, visit http://DCincome.com/backlinks now for more information.

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One very important thing to note, though. DON’T FREAK OUT! The sky is not falling nor is there a conspiracy to bump you down the search listings…

Google never remains static and has been changing since they began in business. This holds true for their search algorithms as well.

Don’t be fooled by the fact that Google’s had the same home-page with little variation since it’s inception. Unless you’re heavy into online marketing, previous updates may not have been so obvious.

Believe it or not, though, most of the emails and feedback I’ve received has been about how my clients rankings have increased. Why?  It’s pretty simple. If you’re trying to build a long-term presence online through a variety of different content mediums and legitimate linking, Google actually likes that.

If you’re obeying their rules for marketing and not trying to find the newest “loophole” or trick to gain short-term advantage, you’re in the clear.

For quite awhile now, I’ve stressed strategic link-building to clients websites and their Google Places (formerly Google Maps) listings in order to build site authority… AND… a wonderful thing has now happened:

The fresh integrated Google search results now COMBINE your organic and local business rankings! This new Google algorithm was created to make finding your businesses easier.

I like the sound of that, don’t you?

As I mention in the video below, there are a couple things that hold true. If you consistently market your business / practice with the strategies I share on this blog and in my learning systems, you’ll set yourself up for long-term sustainability and will be practically bulletproof in regards to future changes or pattern interrupts.

This recent Google update places emphasis on the importance of maintaining a strong presence in ALL aspects of the web. This is exactly what you learn how to do on this blog and what I’ve spoken about for the last few years

In this video update from the Ritz Cancun, I clear up a few more CRITICAL misconceptions you need to be aware of, too. Check it out now since it affects you.

So, to silence any rumors, there’s no conspiracy to dethrone your previous top Maps or website listing. The game has just changed slightly and more of a multidimensional marketing approach is needed if you intend to thrive and be the “top-dog” locally online.

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It’s the ULTIMATE solution if you want to outsource your internet marketing and have consistency to free up your time in order to do other important things to build your business. Watch the video below right now to see how the service works and the extensive list of deliverables you get each and every month at an incredible value!

Continued success

- Matt

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How, you might ask? Well, because even though Facebook and Google are at war right now, Facebook pages and certain types of content rank very well on the big G! Far too many business professionals overlook this. In the video below, you get to peek over my shoulder so you know how to set your Facebook vanity URL up the right way for personal branding and maximum SEO effect.

Make sure to leave a comment when you’re finished watching the video. I’m interested to hear what you think

- Matt

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After a tremendous amount of time, energy, and frustration, I discovered better ways to educate myself and uncover high-traffic low competition keywords that I could dominate and get continuous massive exposure.

If you’ve heard me speak live or in previous videos, then you’re familiar when I say “the money is in the market research!” Selecting appropriate, high converting keywords is CRITICAL to your online marketing success. Research will either make you or break you and it’s not something you want to short-cut.

While in Miami Beach last weekend with a couple Total Immersion Day clients, I was reminded to make this long-overdue video for the rest of my valued subscribers like yourself. In it, I pull back the curtain on the most common mistake beginners and intermediate internet marketers make when it comes to keyword selection. Watch the video right now and be sure to leave a comment below.

Helping you take more vacations

- Matt

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In a nutshell, I was wrong! My thinking began to seriously shift when I started to meet and connect with self-made millionaires that didn’t even have a fraction of the tech knowledge that I did. Watch this video below right now to discover what’s quite possibly the biggest reason you’re not growing or seeing the monetary results you want in your business.

Helping you take more vacations

- Matt

PS – Online marketing for chiropractors is changing rapidly. Make sure you have a look at my other chiropractic marketing blog posts for the newest information that will help you get New Patients without spending money on advertising.

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Take a moment to also watch some of my other videos on this blog, too. If you’re the type of business owner that wants to take more vacations, then the information and content I have here is definitely for you. I’ve become a professional “vacation ninja” (term I coined just 2 seconds ago) of sorts because of the knowledge skill-set I’ve acquired in the last few short years. I can absolutely help you do the same.

Helping you take more vacations

- Matt

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