I specifically wanted to see if I could find anything obvious on the sites that were slapped versus ones that were not. What I found was interesting but NOT surprising.

By the way, this new Google algorithm update targeted websites that were expressing unnatural on-page and off-page SEO signals, keyword stuffing, bad quality content, lack of social signals, spam links, over SEO, and duplicate content.

After reverse engineering the chiropractic websites sent to be by concerned doctors, I found the primary reason their rankings dropped appeared to be because of all the “canned” and DUPLICATE content.

Google has expressed many times throughout the years that it favors unique and original high-quality content. That’s no secret at all.

However, in 2012 they mean business (and they’re showing it)!

Google is frequently slapping chiropractic websites that don’t take the time to develop, post and syndicate fresh articles, videos, press releases, blog posts, etc.

For those that are new to this blog, when I refer to the term canned, I mean that the same website pages (with the same text descriptions) or blog / article content is recycled.

So, you and potentially hundreds of other sites owned by the your website company have the same stuff.

Is that the only reason they’re targeting chiropractic websites? Of course not. See above for the others I mentioned.

The problem is, in our profession most doctors don’t develop custom websites. They go with a company that produces canned content because it seems fast, easy, and cheap.

Have all sites with cloned content been affected by a rankings drop… No. Will they in the next 8-12 months? My prediction is YES!

Whether I’m right or wrong about the time-frame, you can be rest assured this IS GOING to happen eventually.

My strong recommendation is to prepare now so you don’t get the axe later.  To become “Google-proof” and protect your rankings in 2012 and beyond, you absolutely must:

1) Consider having a custom-made professional website with original content

2) Learn how to create AND mass distribute top-quality, valuable information

3) Master the proven tactical formula that gets your content shared virally

Your future rankings, website traffic, and patient acquisition from the internet DEPEND on playing by Google’s new rules. The game is rigged so don’t roll the dice.

If you’re searching for reliable professional guidance with your chiropractic internet marketing this year, click here. The “trial and error” method of online marketing is costly and too risky in 2012.

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[REPLAY] Last Night’s 2012 Game Changer Call — BOOM!!

Did you miss the call?

Here’s the MP3 audio recording below. You can listen-in anytime but I would make this a TOP PRIORITY for today!

This is not the type of information to put-off until tomorrow. I couldn’t be more serious. Click the play button below.

Emails have been flooding-in about what was revealed. When you listen to the recording, you’ll see why. SEO and social media are about to be flipped on their head permanently!

The good news is I’m in your corner and have your back. This powerful practice building audio training will get you up to speed fast.

The replay will be available for a LIMITED TIME only.

If you snooze, you lose. More than that, you certainly don’t want to be the 2nd chiropractor in your town to hear (and implement) what was discussed.

Not knowing this information shared on the call could cripple your online chiropractic marketing in the coming months. You’ve been warned…

Bringing the fresh,

- Dr. Matthew

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As you already know, the top listing on Google gets over 70% of ALL clicks for any given keyword or phrase. If your chiropractic website is not at #1, you’re not even in the game.

I have what I call the 1:1 rule which basically says that people are lazy and will not navigate past 1 click or 1 second to find their solution online. Here’s a great video and demonstration I did about it on an earlier blog post.

So, how do you grab the #1 slot on Google?

The answer may be simpler than you think. First, you must make sure your chiropractic website is optimized in terms of on-page SEO.

After that, you need to start an aggressive campaign of anchor text link-building to your main web property. This falls in the realm of what’s termed off-page SEO.

Factors that influence on-page SEO are things like the website meta-title, meta keyword tags, meta-description, and relevant site content. It’s important to note that you, as a chiropractor, should find a webmaster that can do this work for you. You should NOT spend your time, energy, and focus on technical stuff like this.

Find an expert to get things done fast. You’re savvy enough to know that time is money.

Once you have everything on-page optimized and containing the keywords you’re looking to rank at the top of Google for, you can now advance and work on off-page SEO. By far, this is THE most critical aspect that determines how well your chiropractic website ranks online.

To really maximize your off-page SEO to the fullest extent, you have to build incoming links from blogs, articles, forums, press releases, videos, and other valuable web real estate. These should be pointed back to your chiropractic website address.

You don’t just want any old links, though. You need anchor text backlinks. These are simple keywords that are clickable, which link to your site.

Here’s an example —> chiropractic marketing

Lastly, it’s essential that you’re sharing your website and fresh content on Facebook, Twitter, Google+, Digg, etc. The more that you share your content, in conjunction with others sharing it on social media (ie… re-tweets and Facebook shares), the higher you will appear on Google.

This isn’t a theory either. Social sharing is now having a dramatic impact on rankings and SEO.

Here’s another key tip.

When you do get Twitter re-tweets, Diggs or Facebook shares / likes, ideally you want them from authority profiles and / or companies. Google favors this and weighs the individual influence of each entity. Most chiropractors are unaware of this fact.

So, not all social media sharing is equal. Google understands certain brands and people carry more authority and it rewards those that are recommended by them.

As you know, the web is evolving very fast.

If you don’t keep-up with the changes you risk your website and content sinking in the vast sea of the internet like an anchor. If you’re looking to transform your weak presence online and create new possibilities in your chiropractic marketing, this will do it fast.

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Think of backlinks as like votes on the search engines. The more quality “anchor text” backlinks you have, the higher you’ll rank on Google for any given keyword phrase.

For example, if you want to rank #1 on Google for Atlanta chiropractor, you need more quality backlinks than the competition ranked above you. Yes, there are other factors but by far, backlinks are the most important ranking criteria.

To get an idea of the rest of the on-page and off-page SEO factors that go into website ranking along with how your competitors stack-up, you can download the software I personally use free by clicking here.

It’s not so much the quantity as it is the quality of the links. Not all are created equal.

So, knowing this, there are a few different ways you can acquire backlinks. Some of the more popular places to get them are from article directories, blogs, online forums, press release news sites, and software.

You can spend the time each day building links or you can have someone else do it if you know what / how it should be done to maximize your SEO and Google rankings.

This brings me to the point of why you SHOULD “buy” backlinks.

In this context I mean you should pay someone to manually build your anchor text links for you, simple. Either hire an employee by the hour or outsource on a per project basis.

What I never recommend doing is using an automated software program to spray a flood of links everywhere. This is not good and you’ll get your website heavily penalized sooner or later by Google.

You should also NEVER pay for high page rank (PR) backlinks. That’s basically where you pay a webmaster monthly to put your anchor text link on their high PR site. It’s against Google’s terms of service and will hurt your site once discovered.

Every savvy internet marketer knows and understands that link-building is an ongoing process because there’s so much competition and dozens of keywords one must blanket.

However, that being said, link-building is a task that’s very repetitive and should be delegated. It takes way too much time, energy, and effort to regularly build links AND your time is way too valuable to spend hours doing it.

Within the last few years, my experience has found that forums are some of the best places to acquire links from.

Why?

It’s because they’re online interactive communities which Google loves and weighs heavily. Their links carry a lot of juice.

That’s why I created a strategic backlink building service from authority-based online forums.

It’s based on one of the very important ways I consistently generating links. If you’re searching for service like this, visit http://DCincome.com/backlinks now for more information.

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One very important thing to note, though. DON’T FREAK OUT! The sky is not falling nor is there a conspiracy to bump you down the search listings…

Google never remains static and has been changing since they began in business. This holds true for their search algorithms as well.

Don’t be fooled by the fact that Google’s had the same home-page with little variation since it’s inception. Unless you’re heavy into online marketing, previous updates may not have been so obvious.

Believe it or not, though, most of the emails and feedback I’ve received has been about how my clients rankings have increased. Why?  It’s pretty simple. If you’re trying to build a long-term presence online through a variety of different content mediums and legitimate linking, Google actually likes that.

If you’re obeying their rules for marketing and not trying to find the newest “loophole” or trick to gain short-term advantage, you’re in the clear.

For quite awhile now, I’ve stressed strategic link-building to clients websites and their Google Places (formerly Google Maps) listings in order to build site authority… AND… a wonderful thing has now happened:

The fresh integrated Google search results now COMBINE your organic and local business rankings! This new Google algorithm was created to make finding your businesses easier.

I like the sound of that, don’t you?

As I mention in the video below, there are a couple things that hold true. If you consistently market your business / practice with the strategies I share on this blog and in my learning systems, you’ll set yourself up for long-term sustainability and will be practically bulletproof in regards to future changes or pattern interrupts.

This recent Google update places emphasis on the importance of maintaining a strong presence in ALL aspects of the web. This is exactly what you learn how to do on this blog and what I’ve spoken about for the last few years

In this video update from the Ritz Cancun, I clear up a few more CRITICAL misconceptions you need to be aware of, too. Check it out now since it affects you.

So, to silence any rumors, there’s no conspiracy to dethrone your previous top Maps or website listing. The game has just changed slightly and more of a multidimensional marketing approach is needed if you intend to thrive and be the “top-dog” locally online.

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It’s the ULTIMATE solution if you want to outsource your internet marketing and have consistency to free up your time in order to do other important things to build your business. Watch the video below right now to see how the service works and the extensive list of deliverables you get each and every month at an incredible value!

Continued success

- Matt

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How, you might ask? Well, because even though Facebook and Google are at war right now, Facebook pages and certain types of content rank very well on the big G! Far too many business professionals overlook this. In the video below, you get to peek over my shoulder so you know how to set your Facebook vanity URL up the right way for personal branding and maximum SEO effect.

Make sure to leave a comment when you’re finished watching the video. I’m interested to hear what you think

- Matt

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After a tremendous amount of time, energy, and frustration, I discovered better ways to educate myself and uncover high-traffic low competition keywords that I could dominate and get continuous massive exposure.

If you’ve heard me speak live or in previous videos, then you’re familiar when I say “the money is in the market research!” Selecting appropriate, high converting keywords is CRITICAL to your online marketing success. Research will either make you or break you and it’s not something you want to short-cut.

While in Miami Beach last weekend with a couple Total Immersion Day clients, I was reminded to make this long-overdue video for the rest of my valued subscribers like yourself. In it, I pull back the curtain on the most common mistake beginners and intermediate internet marketers make when it comes to keyword selection. Watch the video right now and be sure to leave a comment below.

Helping you take more vacations

- Matt

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