Companies are aggressively and cost-effectively using this SMS marketing to generate substantially more leads, traffic, and new customers.

If you’re smart, you’ll observe what big corporations like this are doing and clone it for your current business. These guys spend hundreds of thousands of dollars testing what works and what doesn’t.

It’s only a matter of time until critical mass is hit in the small business market.

This is because the average response rate is between 11-30%. That means, every single time you send a text to 100 people, you can expect between 11 and 30 to take the desired action you tell them to.

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Two things that work well are contests (like you see above on the right) and creating a VIP list so loyal members gain access to cool, new stuff before anyone else. People like to feel they’re important.

You can post signs on the front desk of your office or have a window decal to get the word-out.

Many doctors, professionals, politicians and retail chains are using text messaging in their offline marketing on the radio, in newspaper inserts, and on television. SMS marketing is very easy to promote online, too.

Ready to jump-in and see what all the fuss is about?

Visit DCMobileText.com right now to get your free 7 day trial and 17 page report titled, The Ultimate Mobile Text Marketing Guide.” This revolutionary service will blow you away, which is exactly why there’s a no-cost trial for a limited time.

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You need to pre-frame and tell them exactly what you’re using their cell # for and let them know you’ll send them goodies a couple times / month.

Simple…

Make sure to read the text marketing report I sent-out, as I cover this subject in-depth. If you have not checked it out yet, you can download the report at DCMobileText.com

So, what should you never do in your text message marketing?

You NEVER want to just automatically add someones phone number to a list without their permission.

(repeat that last sentence)

Get their permission first if they’re in your business or have them send a text to your shortcode / keyword with an offer.

You will never have a problem if you’re up-front with people.

Not only that, you’ll now be in a position to grow your business faster due to the fact everyone will see your special offers!

Text marketing is one of the MOST cost-effective and profitable forms of marketing on the planet right now. Be cool to your list and you’ll find-out just how fun and responsive it can be.

Here are a few examples of text marketing campaigns:

Armani Exchange (A|X) created an offer awhile back. They used text message marketing to allow customers to enter a text-to-win promotion for an $1,000 shopping spree.

Instructions on how to participate were found on the retailer’s shopping bags. To enter, all the customer had to do is text the keyword AX to short code 276264 (ARMANI) for a chance to win. The catch was that you also agreed to receive a couple SMS marketing messages monthly featuring sales, etc.

Not too shabby…

American Idol is another great example. In this case, it deals with mobile voting. Over 78 million people regularly text so they can cast a vote for who they think should win. They do an incredible job engaging their fan base.

Professional football teams are using SMS to interact with fans during the game. They ask fans for there favorite player and display the results in real-time. As an added incentive, participants also have the opportunity to win tickets.

Lastly, here’s an example of what Dunkin’ Donuts did to increase local sales. They wanted to introduce its hot lattes to young adults and test SMS marketing in a metropolitan area.

The October campaign delivered a mobile coupon for a $0.99 small hot latte to 7,500 targeted permission based opt-ins. This was supported by local radio DJ’s getting out the message, as well as mobile banner ads on local mobile websites.

Here were the results. The SMS messaging and targeted radio promotions increased in-store traffic by 21% (compare this to a 3 percent redemption rate that’s typically considered very good). 35% of participants later surveyed said they were more likely to buy Dunkin’ Donuts lattes and coffee.

Other findings: 17% of participants forwarded or showed the message to a friend. Promoting the coupon’s viral (“shareable”) nature helped generate more traffic and coupon redemption.

The bottom line is with these above text marketing campaigns, the above companies have built highly responsive consumer lists, are guaranteed their future sales / promotions get a look, and can expect 10-30% response rates!

This is the power of using keywords and mobile short-codes in your business. No need to re-invent the wheel, just do what other successful companies are doing. Got it?

Are you starting to see the power here? Get your free trial at this link if you have not done so already.

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Short Codes and Keywords

I recommend getting a short code with at least two mobile keywords. You’ll need one keyword for potential customers and one for current or past customers. Do NOT have them on the same list, as the marketing will be different for both.

Short codes help your mobile marketing by allowing others to text a specific word (SPINE, PIZZA, MARTINI as examples) to a certain number to get a discount or promotion.

The advantage of doing this is you are now building a text message list that you can communicate with anytime you want and ensure an 11-30% “take-action” response rate! See the 17 page free report at DCMobileText.com for profitable examples of short code / keyword campaigns.

You can include this short code / keyword on any online or offline advertising. If you pay close attention to the radio and television these days, you’ll now hear advertisements that say “Text (insert keyword) right now to 55555 for a free (insert gift), normally valued at (insert price).”

Appointment Reminders

Send reminders about 45 minutes before the appointment to ensure best results.

You won’t have to worry about people saying they forgot anymore. Just one saved appointment more than pays for your monthly service with DC Mobile Text.

Mobile e-Cards

Mobile Coupons

Mobile Voting

You’ll want to use this to poll your potential and existing customer / patient base. This will give you the tools to survey the market and know exactly what they’re seeking and what they’ll be more likely to buy.

The television show, American Idol, has used mobile voting VERY successfully over the years, allowing the audience a hand in selecting the competition winner.

Facebook Widgets and Online Sign-up Forms

Still haven’t signed-up for your exclusive DC Mobile Text free trial? Visit http://DCMobileText.com right now to and get started. You’re going to be absolutely blown away! The free trial is only going to be around for a VERY limited time so don’t procrastinate.

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We’re watching another communication evolution unfold before our eyes with smart phone technology. I would classify it as still in the early adopter phase like social media was in 2005. So, the opportunity is massive!

DCMobileText.com is one-of-a-kind service provides highly profitable, easy, and affordable mobile marketing solutions to small businesses, larger companies, and information marketers.

Features of DC Mobile Text include everything from text message marketing, keyword / short code campaigns, bulk SMS, appointment reminders, mobile coupons, Facebook widgets, online sign-up form creation, and much more.

5 BIG Reasons to Start Using Mobile Marketing Today:

1) The average response rate (or “take-action” rate) is very high, ranging from 11% – 30%. That means if you send a text to 1,000 customers and make a call to action, you’re likely to get between 110-300 of them to take the action you want!

You simply cannot find a response rate that high with any other marketing medium offline or online. Not even close.

2) Mobile text messaging has the fastest read rate at 90% within only 15 minutes and a 97% FINAL open rate ( to put it in perspective, the average final email open rate is around 20%)

3) There are more than 5 times the amount of mobile devices than computers

4) Appointment reminders. If you’re a small business, you’ll reduce your no-show rate by 50%, many times much higher. Here’s an example. Let’s say you average, 4 no-shows per week and you charge $75 / visit.

When you use text appointment reminders about 45 minutes before the appointment, you’ll stop at least 50% of those people from missing, which makes you an extra $150 / week (based on the example above).

That’s an extra $600 / month or $7,200 / year in your pocket!

5) Much LESS competition since mobile text marketing is so new.

Hopefully, the light-bulb went off after reading the five points above. Until now, text marketing had only been available to corporations with large advertising budgets. The playing field has been leveled, though.

Visit DCMobileText.com right now to get your free 7 day trial and 17 page report titled, The Ultimate Mobile Text Marketing Guide.” This service will blow you away, hence the reason I’m allowing a no-cost trial for a limited time.

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Some highlights of this new software is that it can create emotion and interactivity with consumers, the “ads” actually keep you in your app instead of opening up a completely new window, they’re built into the iPhone operating system, and Apple will sell and host the ads!

Check it out and enjoy

- Matt

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Here’s a Quick Re-Cap of Some Important Points

Mobile marketing, according to Wikipedia, is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Text messaging , synonymously referred to as SMS (short message service), has taken-off in massive proportions here in the United States in the past few years. Roughly 3.5 billion text messages are sent / received daily! To put it in perspective, that trumps the number of cellphone calls made and is a threefold leap from 2007. On a related note, the biggest increase occurred in people 30 years and older!

For the time being, SMS is relatively untapped, uncluttered and a spam-free mobile marketing medium. Also, it’s the only form of communication that many individuals are fastened to 24 hours / day. This perfectly explains why, in an era where email in-boxes fill with hundreds of never-opened messages from direct marketers, 97 % of all SMS mobile marketing messages are eventually opened, according to the latest cell-company research! In fact, 83% of those are opened within the first hour.

So, how do you begin?

I. Play by the Rules. Make sure you’re Legal and Compliant

SMS mobile marketing has far less spam than e-mail but it’s still there. I don’t suggest using companies that text to random phone numbers using auto-dialers. You’re text delivery rate would drop substantially. I’m not a legal expert either, but you’ll want to be careful not to fall into the category of text spam. The fines for blatant spam are very hefty. Not to mention, it will tarnish your brand and business image and that’s the last thing you want!

II. Here are a few Reputable SMS Mobile Marketing Solutions

Initially, you’ll want to decide just how much you’re looking to spend and what you expect of the text message marketing service you’re checking-out. An easy and inexpensive option for the average chiropractor or local small business owner is MobiQpons, which is an iPhone application with a super cool geo-locator that automatically sends folks coupons via text message when they are close to the participating small businesses.

Imagine implementing “virtual” coupons for your chiropractic office and as someone drives by your clinic, BAM… they get a text and an invitation to better health!

This makes me excited just thinking about the possibilities and ways this can be used I can pretty much assure you that no other doctor is using it in their chiropractic marketing at the present time.

Another service that can be used is called 8Coupons. They allow users of their service to receive texts the coupons they are seeking.

This style of marketing is gaining momentum and is about to explode this year and beyond. It’s great for small business owners like chiropractors, dentists, attorneys, realtors, etc… because the fee per day is minimal, literally a couple bucks. Unfortunately, these services don’t allow you to compile a list of the prospects cell numbers, which is a something that should be done for the most effective SMS mobile marketing.

The last option is the fully customized approach. DCMobileText.com specializes in this. It’s by far the MOST powerful and effective strategy. You’ll get a proprietary “short code” with the service. This is simply a  5-6 digit phone number that potential customers use then are placed in your SMS text message marketing follow-up sequence.

With this method, you’re able to build a list!

Remember, according to the stats, around 97% of people will open your message, as opposed to substantially lower open-rates (5-15%) that email usually garners.

One huge benefit of hiring DC Mobile Text is that you’re able to select a vanity code like TIGER (84437), and you can control the info you obtain from those that text.

III. Mobile marketing can be Integrated with Internet Marketing

If you know how to drive an avalanche of traffic to your website (like I teach on this blog and in my information products), you can amass a huge text marketing list from your website. To capture opt-ins from your website, you can use a simple service like DC Mobile Text. It allows you to add a subscribe box to your site or social network profile page so people can add themselves and get on-the-fly text message updates from you.

If you do offline advertising, you can do billboards, radio, TV, in-office sign-up forms and even newspapers to get people to take action so you can acquire more text subscribers. Trust me, with a 97% final open rate, YOU WANT AS MANY AS YOU CAN GET!

IV. Give Away Free Stuff and hold Contests

Let’s face it, people can be very particular about giving their cell number away because they don’t want to get spam or junk calls in return. Because of this reason, it’s important to lead with a gift or something value oriented in your campaigns. People love free things that improve the quality of their lives in one way or another so think in terms of the value you can provide someone. Reward the potential consumer with something just for being a part of your list or entering your contest.

V. Work-on Creating Long-Term Relationships

Don’t go about text message marketing the wrong way and try to get the quick one-time sale then get out. Short term thinking like this will backfire rather quickly. There should be a large focus on creating long-term relationships. Your initial contest and coupon offers can be used to amass a targeted database of potential customers / patients. Then, after you build liking and trust give-em a “call to action” they cannot refuse.

For example, if you have a chiropractic / massage office, offer a “free chair massage” the following day after the text for the first 10 people that show up between a certain time slot.

If you build your text list correctly (and remember the average open rate of over 90%), you might be surprised to find a line of potential new patients waiting out the door on your call to action day!

Eventually, you’ll want to even use text messaging for appointment reminders as well.

As you can see, SMS text message marketing for chiropractors and other entrepreneurs is a relatively untapped, but very powerful, medium to harness for your local business. We’ve only seen the beginning of how to drill into this potential new client / patient goldmine. I’d love to hear your thoughts about this blog post. Please leave a comment below to share with my other valued subscribers

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NEVER do this with SMS Mobile Marketing!

Mobile marketing, according to Wikipedia, is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Text messaging , synonymously referred to as SMS (short message service), has taken-off in massive proportions here in the United States in the past few years. Roughly 3.5 billion text messages are sent / received daily! To put it in perspective, that trumps the number of cellphone calls made and is a threefold leap from 2007. On a related note, the biggest increase occurred in people 30 years and older!

For the time being, SMS is relatively untapped, uncluttered and a spam-free mobile marketing medium.

Also, it’s the only form of communication that many individuals are fastened to 24 hours / day. This perfectly explains why, in an era where email in-boxes fill with hundreds of never-opened messages from direct marketers, 97 % of all SMS mobile marketing messages are eventually opened, according to the latest cell-company research! In fact, 83% of those are opened within the first hour.

Jeff Lee, president of Distributive Networks, recently stated in the NY Times, “I like to think of it as the certified mail of digital communications. When you want to be sure people see something, send it by text.”

As it stands right now, only some of the most powerful people / organizations in the world have been using this mobile marketing medium. President Obama and his campaign team incorporated text message marketing to rake-in big donations quickly.

You’ll find major athletic teams using mobile marketing to sell tickets and high-end businesses using it to keep in touch with customers. That is going to change soon, though, as SMS for small businesses is fast approaching.

Here’s a quick, eye-opening video I put together about mobile marketing for small businesses.

Watch it now and let me know your thoughts! Also, make sure you grab your 7 day free trial of the text marketing platform so many are raving about at DCMobileText.com … Enjoy

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