I call this is the “can’t fail” approach to success.

Yes, you’ll have obstacles and stumbling blocks but in the long-term success is a certainty if you follow in the footsteps. I actually came across Yanik’s 34 Rules for Maverick Entrepreneurs a couple years ago and it was saved in my bookmarked pages. I totally forgot about it until I was cleaning my laptop recently. Check them out below.

34 Rules for Maverick Entrepreneurs

1. It’s got to be a BIG idea that you, your team and your customers can “get” in seconds.

2. Strive to create 10x – 100x in value for any price you charge. Your rewards are always proportionate to the value you provide.

3. You must charge a premium price so you have a large margin to provide an extraordinary value & experience.

4. Provide a ‘Reason Why’ customers should do business with you and pay you a premium.

5. Get paid before you deliver your product or service. And when possible figure out how to create recurring revenue from transactions.

6. You get to make the rules for your business. Don’t let industry norms dictate how you’ll work or who you’ll work with.

7. Create your business around your life instead of settling for your life around your business.

8. Consistently and constantly force yourself to focus on the ‘critically few’ proactive activities that produce exponential results. Don’t get caught up in minutia & bullshit.

9. Seek to minimize start-up risk but have maximum upside potential.

10. Get your idea out there as fast as possible even if it’s not quite ready by setting must-hit deadlines. Let the market tell you if you have a winner or not. If not – move on and fail forward fast! If it’s got potential – then you can make it better.

11. Find partners and team members who are strong where you are weak and appreciate being paid on results.

12. Your reputation always counts. Honor your obligations and agreements.

13. Never, ever get paid based on hours worked.

14. Leverage your marketing activities exponentially by using direct response methods and testing.

15. Measure and track your marketing so you know what’s working and what’s not.

16. Bootstrap. Having too much capital leads to incredible waste and doing things using conventional means.

17. Your partners and employees actions are their true core – not what they tell you.

18. Keep asking the right questions to come up with innovative solutions. “How?”, “What?”, “Where?”, “Who Else?” & “Why?” open up possibilities.

19. You’ll never have a perfect business and you’ll never be totally “done”. Deal with it.

20. Focus most of your time on your core strengths and less time working in areas you suck at.

21. Make it easier for customers to buy by taking away the risk of the transaction by guaranteeing what you do in a meaningful way.

22. Always have something else to sell (via upsell, cross-sell, follow-up offer, etc) whenever a transaction takes place. The hottest buyer in the world is one who just gave you money.

23. Always go back to your existing customers with exceptional offers and reasons they should give you more money. It’s 5x less expensive to sell to happy customers than go find new ones.

24. However the flip side is – fire your most annoying customers. They’ll be replaced with the right ones.

25. The marketplace and competitors are always trying to beat you down to a commodity. Don’t let that happen.

26. Develop and build your business’s personality that stands out. People want to buy from people.

27. Create your own category so you can be first in the consumer’s mind.

28. Go the opposite direction competitors are headed – you’ll stand out.

29. Mastermind and collaborate with other smart entrepreneurs if they have futures that are even bigger than their present.

30. Celebrate your victories. It’s too easy to simply move on to your next goal without acknowledging and appreciating the ‘win’.

31. Make your business AND doing business with you FUN!

32. Do the unexpected before and after anything goes wrong so customers are compelled to ‘share your story’.

33. Get a life! Business and making money are important but your life is the sum total of your experiences. Go out and create experiences & adventures so you can come back renewed and inspired for your next big thing.

34. Give back! Commit to taking a % of your company’s sales and make a difference. It this becomes a habit like brushing your teeth pretty soon the big checks with lots of zeros won’t be scary to write. If you think you can’t donate a percentage of your sales simply raise your price.

Is that awesome or what? When I first read those, it was like a ton of bricks hit me. Rules to definitely live by if you’re an online entrepreneur. I’d like to hear your thoughts about this post. Let me know and leave a comment below

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Below, is an excellent keynote titled How to Deal with Haters by best selling author and fellow adventurer, Tim Ferris. In it, he reveals 7 critical points to keep in mind when dealing with others that try to sabotage your success. I speak from first-hand experience when I say that when you start crushing-it, making a name for yourself, and building your own mass audience …. you’ll have others that are jealous or just don’t like you for whatever reason.

Sometimes you’ll have others attack you, write misleading information, and try to make your life miserable. The first few times this happened to me, it was as if someone had punched me in the stomach. It was an awful feeling. I recall I even had one person write a horrible 1 star review on Amazon.com for my book, which he basically he admitted he never even read.

I learned quickly to have a “thick skin,” though. I also learned when to respond and when NOT to respond. In the video below, Tim gives some of the best advice I’ve heard on how to deal with haters. Check it out and let me know what you think or if you’ve had similar experiences.

- Matt

PS – If you want to check out his post directly, you can go to http://www.fourhourworkweek.com/blog/2010/05/18/tim-ferriss-scam-practical-tactics-for-dealing-with-haters/

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As a professional speaker myself, I can totally appreciate when an presenter delivers the goods and provides so much value like Joel does. On another note, to watch him effectively close the crowd at the end (and tell you exactly what he was doing step-by-step) was incredible and an art-form. I chatted with him at dinner later that evening for a few minutes. He’s a very friendly guy driven to help others succeed, which I totally admire and respect.

Here is a video below that is so funny, yet so true in many regards concerning business cards. Joel has a very unique way of explaining it. After you watch this, think about what your business card is subconsciously telling your potential new patient or customer about you. I’m anxious to hear your thoughts so make sure to leave a comment on this blog post

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Are you the Cheapest Chiropractor on the Block?

Well, one day a man walks through the door in tremendous pain (we’ll call him Mr. X). I took a thorough case-history, shot X-rays, treated him with therapy to relax his muscles and gave him a chiropractic adjustment. At the end of the office visit, he was feeling much better which made me feel great. However, as I went to collect the payment for the initial consult, exam, and therapy, the man insisted on giving me a sob story and began negotiations concerning my fee. Since I was new in practice, I felt bad as I didn’t want to financially cripple this person and not have him come-back for the sessions he needed.

So, I chose to financially help him out on his first visit and subsequent visits. I still remember his 3rd visit very clearly. Not the actual treatment, but everything leading  up to. So, I’m in my office with another doctor when we see this beautiful S-Class Mercedes roll-up. We both admired the car then were totally shocked as a familiar face stepped-out. I think you know where this is going. Oh, but it gets better! So, Mr. X comes through the door and we give him a friendly greeting even though we were in a bit of disbelief based on previous interaction. Mr. X signs in with his right hand, the same one we now observed a high-end Rolex watch attached to.

Now, there is a possibility this could’ve been all for show but patients later-on verified exactly what I thought. He was a very well-off real estate investor but he was cheap when it came to certain things…. a la medical / chiro expenses. He was cheap and I got caught in a game that one should never be caught in. The first mistake I made during the initial consult was that I didn’t understand the value of the service that I provided. I felt I needed to compromise because “I needed the business,” or so I thought. The second mistake I made was that I was now falling into the category of the “cheapest guy on the block.”

I did get referrals from Mr. X but they were low-fee based referrals. His friends were coming to see me because they knew they could chop me down on the price. They weren’t coming to see me because I had a unique selling proposition or that I had a one-of-a-kind service they couldn’t find anywhere else. In a few weeks, I had a fairly high volume practice, but I was working for pennies and totally miserable!! It was like I couldn’t do enough for the newly acquired patients when they came in for treatment.

Isn’t it interesting how those that pay the least, many times are NEVER satisfied, want even more, and create the most problems? That’s true offline in your practice and in online business as well. Think about it. When someone commits to a corrective care-plan or pays up-front for the treatment you recommend, do they wind-up being problem patients? No way! This is not a coincidence.

In fact, committed corrective care patients are more likely to stick to their care plans and follow your recommendations, while referring the family and other quality new patients to your office. This is so true and you know it! It’s the people that come through the door and don’t want to pay anything (regardless if they have it or not) that end-up being the biggest headaches.

This point of view may sound a little insensitive, but I’m not writing this to win friends. However, I don’t want you to think that I don’t help people that are genuinely in need because I do. You’re a trained healthcare professional, though, and you deserve much more than you may be giving yourself at this point in time. When I had my epiphany and began to take a strategic look at how I really wanted to position myself, my life changed and I made much more money. This lead to more freedom and flexibility which made me happy. I stopped trying to be “el cheapo” and started to charge what I knew my service / information was worth!

A good example of this is the $7,000-$10,000 I charge and regularly receive for my one-on-one, in person Total Immersion Day business marketing  and growth consulting. I put myself in a position to attract the chiropractors and business owners that I want to work with who are action-takers and are driven to succeed no matter what external circumstance says. I don’t spend my time worrying about those that can’t afford the service or that are looking for a discount.

I don’t have to “sell” anyone and the monetary results that I get for clients speak for themselves. One of the most incredible aspects are the referrals I generate from these platinum, VIP members. Talk about high-quality superstars! I also don’t accept everyone and there’s an application / interview process. I do business on my terms, giving clients a fortune in use value and a skill-set that will financially benefit them for a lifetime in return for a minimal investment on their part.

Are you incorporating any of these principles in your current practice or business? Have you sat down, taken a piece of paper out, and written down what your ideal patient should be like? If not, I strongly suggest doing that immediately since it will give you CLARITY for the SPECIFIC customer you’re looking for. Those that are the most successful in business and in life typically are very specific and have clear mental picture of what it is they want!

The bottom line is, to set your terms and command the fees that you deserve is one of the best feelings in the world and gives you the ultimate freedom. Your income goes up, worrying goes down and you can begin to focus on the things that really matter in life. The only person that’s stopping you is you! There is no need to feel you have to accept everyone that comes through your doors. Likewise, there is no need to feel obligated to keep patients / customers that are continuous draining your energy. Sometimes you have to know when to say “you’re fired!”

Several years ago, I had to take a long and hard look about how I was positioning myself in my local community and if this was really the path I wanted to go down. I cannot stress how important branding and positioning are in any market, not just for chiropractors in practice. You have to be confident in yourself, have a unique selling proposition, have testimonials from clients you’ve helped, and deliver a fortune in service / use value that far outweighs the cash value you charge.

If you understand this concept, you can literally command any fee you want and you’ll never be perceived as being the “cheapest” in your market. You won’t have to worry about crummy insurance reimbursement affecting your bottom line, either. Let me know what you think of this post by leaving a comment below

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Here’s a Quick Re-Cap of Some Important Points

Mobile marketing, according to Wikipedia, is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Text messaging , synonymously referred to as SMS (short message service), has taken-off in massive proportions here in the United States in the past few years. Roughly 3.5 billion text messages are sent / received daily! To put it in perspective, that trumps the number of cellphone calls made and is a threefold leap from 2007. On a related note, the biggest increase occurred in people 30 years and older!

For the time being, SMS is relatively untapped, uncluttered and a spam-free mobile marketing medium. Also, it’s the only form of communication that many individuals are fastened to 24 hours / day. This perfectly explains why, in an era where email in-boxes fill with hundreds of never-opened messages from direct marketers, 97 % of all SMS mobile marketing messages are eventually opened, according to the latest cell-company research! In fact, 83% of those are opened within the first hour.

So, how do you begin?

I. Play by the Rules. Make sure you’re Legal and Compliant

SMS mobile marketing has far less spam than e-mail but it’s still there. I don’t suggest using companies that text to random phone numbers using auto-dialers. You’re text delivery rate would drop substantially. I’m not a legal expert either, but you’ll want to be careful not to fall into the category of text spam. The fines for blatant spam are very hefty. Not to mention, it will tarnish your brand and business image and that’s the last thing you want!

II. Here are a few Reputable SMS Mobile Marketing Solutions

Initially, you’ll want to decide just how much you’re looking to spend and what you expect of the text message marketing service you’re checking-out. An easy and inexpensive option for the average chiropractor or local small business owner is MobiQpons, which is an iPhone application with a super cool geo-locator that automatically sends folks coupons via text message when they are close to the participating small businesses.

Imagine implementing “virtual” coupons for your chiropractic office and as someone drives by your clinic, BAM… they get a text and an invitation to better health! This makes me excited just thinking about the possibilities and ways this can be used I can pretty much assure you that no other doctor is using it in their chiropractic marketing at the present time. Another service that can be used is called 8Coupons. They allow users of their service to receive texts the coupons they are seeking.

This style of marketing is gaining momentum and is about to explode this year and beyond. It’s great for small business owners like chiropractors, dentists, attorneys, realtors, etc… because the fee per day is minimal, literally a couple bucks. Unfortunately, these services don’t allow you to compile a list of the prospects cell numbers, which is a something that should be done for the most effective SMS mobile marketing.

The last, and most expensive, option is the fully customized approach. Companies like TxtWire, Mobivity, and Distributive Networks specialize in this. You’ll need to register what’s called a proprietary “short code,” which is just a  5-6 digit phone number that potential customers use then are placed in your SMS text message marketing follow-up sequence. With this method, you’re able to build a list! Remember, according to the stats, around 97% of people will open your message, as opposed to substantially lower open-rates (5-20%) that email usually garners.

One huge benefit of hiring a specialized group is that you’re able to select a vanity code like TIGER (84437), and you can control the info you obtain from callers. The only problem with this is that it can take a month or two for your registration to fully process by those that control the industry. It is also not uncommon to spend a few grand in certain miscellaneous fees associated. If money is tight, a cheaper option is Mobile Commons or HipCricket that lets you share a short code.

III. Mobile marketing can be Integrated with Internet Marketing

If you know how to drive an avalanche of traffic to your website (like I teach on this blog and in my information products), you can amass a huge text marketing list from your website. To capture opt-ins from your website, you can use a simple service like BroadTexter. This service allows you to add a subscribe box to your site or social network profile page so people can add themselves and get on-the-fly text message updates from you.

If you do offline advertising, you can do billboards, radio, TV, in-office sign-up forms and even newspapers to get people to take action so you can acquire more text subscribers. Trust me, with a 97% final open rate, YOU WANT AS MANY AS YOU CAN GET!

IV. Give Away Free Stuff and hold Contests

Let’s face it, people can be very particular about giving their cell number away because they don’t want to get spam or junk calls in return. Because of this reason, it’s important to lead with a gift or something value oriented in your campaigns. People love free things that improve the quality of their lives in one way or another so think in terms of the value you can provide someone. Reward the potential consumer with something just for being a part of your list or entering your contest.

V. Work-on Creating Long-Term Relationships

Don’t go about text message marketing the wrong way and try to get the quick one-time sale then get out. Short term thinking like this will backfire rather quickly. There should be a large focus on creating long-term relationships. Your initial contest and coupon offers can be used to amass a targeted database of potential customers / patients. Then, after you build liking and trust give-em a “call to action” they cannot refuse.

For example, if you have a chiropractic / massage office, offer a “free chair massage” the following day after the text for the first 10 people that show up between a certain time slot. If you build your text list correctly (and remember the average open rate of over 90%), you might be surprised to find a line of potential new patients waiting out the door on your call to action day! Eventually, you’ll want to even use text messaging for appointment reminders as well.

As you can see, SMS text message marketing for chiropractors and other entrepreneurs is a relatively untapped, but very powerful, medium to harness for your local business. We’ve only seen the beginning of how to drill into this potential new client / patient goldmine. I’d love to hear your thoughts about this blog post. Please leave a comment below to share with my other valued subscribers

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SMS Mobile Marketing for Small Businesses – Part I

Mobile marketing, according to Wikipedia, is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Text messaging , synonymously referred to as SMS (short message service), has taken-off in massive proportions here in the United States in the past few years. Roughly 3.5 billion text messages are sent / received daily! To put it in perspective, that trumps the number of cellphone calls made and is a threefold leap from 2007. On a related note, the biggest increase occurred in people 30 years and older!

For the time being, SMS is relatively untapped, uncluttered and a spam-free mobile marketing medium. Also, it’s the only form of communication that many individuals are fastened to 24 hours / day. This perfectly explains why, in an era where email in-boxes fill with hundreds of never-opened messages from direct marketers, 97 % of all SMS mobile marketing messages are eventually opened, according to the latest cell-company research! In fact, 83% of those are opened within the first hour.

Jeff Lee, president of Distributive Networks, recently stated in the NY Times, “I like to think of it as the certified mail of digital communications. When you want to be sure people see something, send it by text.”

As it stands right now, only some of the most powerful people / organizations in the world have been using this mobile marketing medium. President Obama and his campaign team incorporated text message marketing to rake-in big donations quickly. You’ll find major athletic teams using mobile marketing to sell tickets and high-end businesses using it to keep in touch with customers. That is going to change soon, though, as SMS for small businesses is fast approaching.

Here’s a quick, eye-opening video I put together about mobile marketing for small business owners. Watch it now and let me know your thoughts! Also, make sure you don’t miss my next blog post on how to get easily get started with text message marketing. Enjoy

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SMS Mobile Marketing for Small Businesses – Part II

If you have a look at the screenshot underneath this paragraph, you’ll notice 7 chiropractic business listings below the “sponsored links” section with a local map of the area to the right. I keyed-in “Los Angeles Chiropractor” so you could see the example.  The results that surface are prime internet real estate opportunities for massive exposure if you know how to strategically position yourself correctly make other potential New Patients / clients choose you.

So, how can you get a top ranking on this Google maps section? Based on quite a bit of research and extensive observation, the consistent pattern that presents itself for doctors and professionals that rank high on the listings are the following:

1. Having Multiple Reviews – Let me just say that these should be from real customers. You can never have too many reviews so focus on getting 1 per day from previous, happy patients / clients. You want to have a grossly disproportionate amount of reviews compared to your local competition. That means if the other guy has 5, you want to have 50! This alone will create massive social proof in your potential customers eyes.

It’s in your best interest not to fake the reviews either as that can be detected fast. If you’ve ever purchased a book on Amazon.com, what’s the first thing you do? YOU LOOK AT THE REVIEWS! Regular people searching online looking for chiropractors and other professionals do the same exact thing. It’s no secret people trust businesses / products with tons of 4-5 star reviews so go get-em!

2. Adding Photos and Videos – You’ll want to incorporate as many photos / YouTube videos as you are able to along with making sure you’re company logo is included. Have photos from the office and maybe a couple from personal travels to show you’re more than just a doctor / professional. Your videos can offer simple health tips that onlookers can implement today to better their quality of life.

3. Incorporate Keywords in the Business Description – Google provides a special section where you’re able to describe what your company offers so choose your wording wisely, as this is used to place you in the appropriate search categories as internet users surf online.

4. Incorporate Keywords in the Business Name – I don’t recommend changing your business name, but if your keywords are in the extended business name or LLC, definitely make sure this is the company name in which you register the profile. Keywords are very important, as the same point I just mentioned from #3 applies here, too.

5. Add a Company Coupon – In case you were unaware, Google allows printable coupons you can upload to your business listing. Provide an overwhelming amount of value and make the offer for a limited time so the potential customer will feel more compelled to act.

6. Build back-links to the listing – Create a link from your website homepage, your videos, articles, online forums, blogs or press releases to this Google business listing. It will give it more “juice” and push it higher and higher in the online maps rankings.

If you do exactly what I’m mentioning to you above, your Google Local Business listing will have the best chance at attaining a top 10 ranking, many times snatching the #1 spot from your local competitor. Not to mention it’s going to build rapid social proof and credibility once people in the community begin to see you at the top with boatloads of great reviews!

Go ahead and leave a comment below and tell me what you thought about this post!

- Matt

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I believe one of the most significant challenges facing DC’s is that they are in the marketplace, but they are not “market-ready”. I draw this conclusion after co-founding and running one of the largest businesses in the chiropractic profession – Chiropractic Leadership Alliance – or CLA. You are probably wondering, “what does he mean by market-ready”?

In part, market-ready means that you have very clear, concise, well thought out answers to the following questions: (this is just a partial list of questions)

1) What is the clear purpose of your practice? This means, for what reason does your practice exists? And if your answer to this has something to do with you, it is a bad answer. You financial success is the effect of your practice. The purpose is the cause.

2) What is the clear goal for every practice member that comes through your doors? This needs to be answered in a VERY clear and compelling way. “Making them feel better” or “Making them healthier” in not going to cut it. Be precise. Be edgy. Be real.

3) Where do you want your practice to be in 5 years? The more details you fill in here the more likely you will get there.

4) What is your service model? Meaning, what range of products and services do you provide and how do they tie into the purpose of the practice and the goal for the patient.

5) What is your economic model? How does your service model make money?

6) What is your strategy for hiring and compensating staff?

7) What is your marketing strategy? Let’s dive a little deeper into this one…

Before you can devise a marketing strategy, you would need to answer all the questions above, most especially 1 and 2. You have to know the soul of your intent in practice before you know what to say when you are communicating. Also, it is important to know what results you are looking for from your marketing dollars and efforts. Otherwise, there can be no meaningful metrics to determine if what you are doing is getting you where you want to be.

How has chiropractic marketing changed in the past 20 years? In every way imaginable, yet not at all. Sounds like a contradiction I know. Let me explain.

Strategically, we have a message and out there in your community is a market. We have to find ways to get this message to market. What hasn’t changed at all is that the ‘brand’ chiropractic has negative equity in the marketplace. I don’t have the space to fully go into this – but research data is pretty conclusive here. There is, and has been, a negative bias against chiropractic. Don’t shoot me, I am only the messenger. However, our virtue is that our philosophy toward health and healing is true and our practice works incomprehensibly well. Now, how do we get that message to market? That is what has completely changed.

The internet has transformed our ability and power to get our message to market. With web 2.0 features and fanatically popular social media platforms, we can spend little money and communicate alongside the ‘big boys’. It all starts with great website copy expressing your passion and purpose.

I am student of internet marketing and will be for the rest of my life. If you want to be market-ready, you should be too. Get the message out as effectively and efficiently as possible. Peoples live literally depend on you doing so.

———-

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You know, over the years I’ve learned a lot from observing the way Big Practices are structured. For many, many years I thought that in order to see a lot of people you needed to have your office doors open 5-6 days a week and work 40-50 hours.

Nothing could be further from the truth.

Think about this for a minute. Let’s say your open 35 hours a week and you’re seeing 150 patient visits a week…a moderately sized practice.

Now, let’s say it takes you 5 minutes to adjust each person (it should take you less than 5 minutes and if you’re really efficient, less than 3 minutes) but let’s say it takes you 5 minutes just for argument sake.

If you multiply the number of minutes (5) times the number of patient visits (150) your total comes to 750 minutes…or 12.5 hours.

Okay, now here comes the Eye Opener…what the heck are you doing the other 22.5 hours of the week?!!

You see, I used to keep my office doors open 35 hours a week and what I found was that I was wasting so much precious time.

Time is the one thing you cannot negotiate. It is, in my opinion, our most precious commodity.

So, I cut back on my hours. I went from being open 35 hours a week to being open 25 hours a week…and I found myself still sitting around, twiddling my thumbs…so I reset my hours again 4 months later to 20 hours a week…and then finally to 19 hours a week!

We spend 14 hours a week adjusting patients and 5 hours a week doing Report of Findings.

Now, just because I’m only working 19 hours a week doesn’t mean I’m not working on my business…but that’s just it…instead of working “IN” my business, the minimum hours that I’m open allows me to work “ON” my business.

Plus, as an added bonus, I get to spend more time with my family and loved ones.

Most Chiropractors and business owners in general, spend more time than necessary working “IN” their business rather than “ON” it.

This is the number one reason why my chiropractic practice continues to grow year after year!

So, if you’re still caught in the time trap of working 35-40 hours per week, then you need to cut yourself loose and cut your hours back.

I know, I know, “Your patients won’t accept the change. Your patients already think you’re not open enough. Your patients will drop out of care….blah, blah, blah…

Listen, I had the exact same fears….but I had to grow some big, brass balls and decided to cut the hours back…and you know what, my patients didn’t say a word. Of the 300 “active patients” we have, only 1 patient even said anything…this is how the conversation went…

Eileen comes in for her visit a week after we reduced the hours. She sits down in our open adjusting area and in front of everyone (approximately 15 patients) says…

“I don’t like your new hours.”

I ignored her at first…I didn’t say anything.

Eileen then chirps up again a minute later and says, “I called around to other Chiropractors in town and they’re all open longer than you. They’re even open through lunch, which you’re not”.

I turned to Eileen and in front of everyone I said, “Eileen, if you’d like to be a patient of one of those other Chiropractors…you’re more than welcome to…as a matter of fact, I can refer you directly to Dr. Hawkins just down the street and make an appointment for you today, how does that sound?”

Eileen just looked at me bewildered…she couldn’t even speak…some of my patients started to snicker.

The next words out of Eileen’s mouth were, “I guess I’ll just have to get use to your new hours”.

You see, that was the worst possible situation anyone could face…A room full of patients…one disgruntled patient ready to speak her mind in front of everyone, what could be more horrifying!? …and it ended up being nothing…because I wasn’t afraid to lose her…or anyone else for that matter.

The Truth is, you can’t be afraid to lose patients.

Remember, What you Fear comes Near.

Do you really want to Grow your Practice…then reduce the amount of downtime in your office by reducing your hours and start working “ON” your business rather than “IN” your business.

- Chris Burfield

Founder of Chiropractic Secret Society

(Chris also is the author and creator of the renowned Chiropractic Waiting Room DVD series, “Tic Talk.” Find out more by visiting his site here.)