When searching on YouTube, it’s easy to spot doctors that have not worked with me. They usually create great, professional videos but there are some key ingredients missing, hence the reason why their videos hardly get any hits.

It’s such a waste to make an awesome video and not know how to correctly optimize and position it in front of where qualified, LOCAL patients are searching.

High-quality production videos do not necessarily generate views (as many chiropractors eventually figure-out). It’s a hard and expensive lesson to learn, believe me.

Too many think social media practice marketing is “easy,” which is why they don’t seek professional help from the get-go.

If it were that easy, more docs would be realizing the practices of their dreams right now instead of the opposite. I get emails all of the time from chiropractors (non-clients) that are hanging-on by a thread because they haven’t become students of marketing.

Strategy is what separates the amateurs from the pros so pay attention. Here are the reasons why your chiropractic YouTube videos are virtually going unseen:

1) You don’t know what keywords prospective patients in your local area are searching.

If you don’t know this information, you certainly will not know how to title, tag, and describe your videos when you upload them to a network like YouTube. This is way more important than the creation process and can make or break your video marketing efforts

In Social Media Elite, members get a list of 25 titles that locals are already searching. The hard work and research is basically done for you. No reinventing the wheel here, as it’s handed over on a silver platter.

2) You don’t know how to distribute the videos correctly online.

After you understand how to optimize your videos the right way, you then need to maximize the distribution process. The only thing better that one video getting 20 views per day on YouTube, is for that same video to be on as many video sharing networks as possible, garnering exponentially more views.

Make sense?

Video marketing is so much more than just uploading a video to YouTube. You have to know how to be resourceful and get it to the masses quickly.

In this blog post, I share with you a tool every serious video marketer cannot live without. It helps you rank atop Google for any local keyword phrase you choose.

3) You don’t verbally tell others to share the video.

When making videos, you should always provide a call to action at the end. ALWAYS. Never assume people know what to do next or that they will magically share it with friends.

You have to guide them step by step and give them a reason to share your content. Specifically tell them to “like” the video, share it on Facebook, email it to a friend, etc…

4) You don’t have a strategic and proven formula to follow.

If you’re going to create a professional video, realize that the creation process is just the beginning. You could have the best video in the world but if you cannot drive local, qualified traffic to it then you won’t get new patients from video marketing.

It’s pretty simple.

You have to have an effective marketing strategy. With that said, you can take the time, energy and effort to figure it out yourself. Or, you can just grab the reliable short-cut right here.

When you implement the system, it could easily net you an EXTRA 10 new patients per month (passively) just from your videos. Either way, you MUST master video marketing or you WON’T be able to compete in 2012 and beyond.

Amateur hour is almost over and the clock is ticking.

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There is a right and wrong way to market your videos online.

Truthfully, most business owners are amateurs and do a haphazard job, hence the reason they never realize the full potential.

By the way, the formula contained in this post used to be reserved for paying clients of mine, as it’s generated millions of dollars collectively. It makes you unstoppable and provides and unfair competitive advantage.

Not following this blueprint and letting this information go to waste would be a dumb mistake.

The 10 steps below have been proven time after time to exponentially multiply website visitors, leads, customers, and sales. This method is incredibly reliable so deviate from this expert advice at your own risk:

1. Use professional video editing software to edit the clip:

This is not really that difficult to do especially with the technology available today. If you have a PC, you’ll probably have Windows Movie Maker as the standard editing program. If you have a MAC, then you’ll be able to do editing with iMovie.

The goal here is just to make your video content appear more professional. If editing is not your strong point, find an experienced video editor on Elance or Odesk that can be your go-to guy.

2. Manually upload the video to YouTube:

After your video has been edited, rendered, and looks great, upload the video to YouTube. The main reason being to let the clip appear on an authority website first. Google favors YouTube, not to mention the video network is the 3rd most visited website in the world.

You want Google to index your video first from YouTube and see it as original content there since it has a tremendous amount of authority and a high page rank.

3. Optimize the video title, tags, and description

This could be a whole other blog post (or two). You should have already done your market / keyword research with a tool like Market Samurai before taking this step. If you’re in a local or national market, you need to know what keywords people are searching.

Make sure your keywords appear in the title of the video, the YouTube description, and the keyword tags. An example of a video title for a chiropractor might be “Chiropractor in Atlanta | Dr. Matthew Loop” …

It’s clean, short, and to them point. Also, my keywords (chiropractor in Atlanta) are in the title. The same keywords MUST be added to the description and the tags. Be sure to include your website link at the beginning of the description box, including the http://

4. Share your video on Facebook, Twitter, Pinterest, and other social media:

This really goes without saying. When you create valuable content, share it on Facebook with friends / fans, Tweet it on Twitter, or pin-it on Pinterest. This will help get more eyeballs on your videos quickly, initiating viral marketing.

You must consistently build your audience, followers, and network on these social platforms. The bigger your base becomes, the more shares, likes, re-pins, and re-tweets you’ll get on social media. Make sense?

5. Socially bookmark your YouTube video:

Social news networks like Digg, StumbleUpon, etc. have their own cult followings. Not to mention, the more interaction your posts gain, the higher you’ll rank on Google for your keyword(s).

Bookmark the video on those websites so loyal users can view your videos. If you Google “social bookmarking websites” you’ll pull back a long list of sites you can easily target.

6. Get YouTube “likes,” favorites, and video views:

These social signals are imperative as to how much exposure you gain. They also play a role in how YouTube ranks videos on their network. If you type in any keyword in their search box, the first videos that come-up always have the most views, likes, etc..

In your videos, you should always wrap-up with a call to action that tells viewers to like the video. You can also get friends / subscribers to help you out or join a social exchange.

7. Email your list:

Nothing like being able to send an email to a highly responsive list of thousands, announcing new valuable content. By far, this is my best and BIGGEST traffic source where the viral sharing occurs. I can literally flip-a-switch and watch the traffic magic happen!

I love and use Aweber for email marketing… but if you’ve been a subscriber to this blog for awhile, you probably knew that. If you’re not building a list, you will NEVER fully maximize the effectiveness of your online marketing efforts.

8. Build authority anchor text backlinks to your YouTube video:

Very few people actually build links to videos, which is such a waste. SEO is just not for business websites. You can do SEO on any piece of content. The great thing is, YouTube already ranks very high on Google so your efforts will be much less to rank your videos well, as opposed to an unknown site.

I use Backlinkvana.com as one of my primary sources for link-building. It’s without a doubt one of the MOST powerful tools I’ve ever come across and recommended. You’d be wise to use the service before any local competitors find our about it.

With link-building, it’s important to have variety, though. You’ll want to get links from articles, press releases, forums, blogs, etc. Doing video SEO provides leverage, allowing your videos to sit online and rank #1 for any given keyword/ If done right, this consistently feeds you traffic and sales!!

9. Submit your video to the other popular video sharing networks:

You can do this manually and submit to websites like DailyMotion, Metacafe, Vimeo, Viddler, Kewego, your Facebook Fan page, and many others. Or, you can use Traffic Geyser to make your life more efficient and automate the entire process in order to save countless hours.

Just so you’re aware, you’re not penalized for having your video on multiple websites. In fact, this is CRITICAL. Each site has their own separate user-base and gets indexed on Google.

Your videos work for you to generate traffic and leads 24/7.

Many times you can acquire multiple listings on the 1st page of the search engines just by distributing them to multiple sites. This will garner you exponentially more traffic that by just submitting the videos to only YouTube.

10. Get your video transcribed so you can create article or blog content:

Videos are great because you can turn them into articles fast. If you don’t have a transcriptionist, you can go to Elance.com to find someone affordable. As you create content, always ask yourself if it can be repackaged into another type of media.

When you follow these 10 points above, you’re guaranteed traffic, high rankings, consistent new customers, and more sales. This is a very reliable video marketing blueprint that has a long track-record of producing dramatically more revenue for businesses.

It’s all in the strategy, my friends. Ideally, you want to get your videos in every possible place a potential customer would search online. Now, you know how to maximize your effectiveness.

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When his application was accepted into my personal coaching program, we decided that it would be best to start with YouTube chiropractic marketing to just get his message out there strategically using video.

If I had to guess, I’d say that he’s only been able to devote about maybe 2 hours / week to video marketing just because he has so much other stuff going on. This is not ideal and normally I recommend devoting AT LEAST 45 minutes per day.

Nick is an upper cervical doctor and an action taker, though.

To date he’s made around 24 videos, while carefully optimizing them, and strategically circulating them on the internet like we discussed. These videos are approximately 1-3 minutes in length.

We spoke on the phone last week and he gave me the update on his progress. In the last 30 days he had 8 new patients that called, scheduled an appointment, and signed-up for chiropractic care JUST FROM THE VIDEOS!!

There are 3 things I’d like to point-out here:

Number 1 – He did the work once and these video will benefit him for years to come. He’s already had a couple appointments schedule in the last few days and he didn’t do ANY additional work to get them. Did you catch that?

We call this leverage. You do the work once and reap the benefits month after month.

The internet is the best way to create systems that leverage your marketing…. period! In case you missed what I mentioned, let me put it another way. The internet affords you the ability to do the work one time and to get more patients and income on autopilot.

Number 2 – He hasn’t integrated or implemented any other aspect of social media, SEO, or online marketing. We still have a metric ton of stuff we’re going to put into play together when he hires another assistant. He’s just getting started!

Number 3 – His average case value (or life-time value) per patient is between$1,800 – $3,000. In most cases he collects these care plans up-front, too. Let’s say that that we just take the minimum value number.

When he continues at this pace, we’ve just helped him add an extra $14,400 per month to his practice revenue just from doing chiropractic video marketing.

What if you could add an EXTRA $14,400 to your practice per month from doing what I tell you to do one time? How would that change your life?

Videos, if done the right way, can sit online and generate you traffic, leads, and new patients without doing any additional work. This is very close to generating passive income. It doesn’t get any easier.

The bottom line is this, all modesty set aside. It pays very well to follow my instructions and social media marketing strategy because it works. It works every time no matter what type of chiropractic practice you have or what your skill-level! These are the facts.

To see how internet marketing and social media can transform your practice, click this link and follow the instructions to commit to your practice success.

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Here’s a quick video I put together that provides 7 easy and effective steps to overcoming this major obstacle you might be currently facing.

This information comes at the perfect time because if you’re not harnessing the true power video in your marketing, you’re at a SEVERE disadvantage in your market. Click the play button below to watch and give it a thumbs-up if you like!

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As YouTube’s popularity began to sky-rocket, I started to get some serious video views. I would place videos in specific areas, piggy backing on trends, movies, and what was popular.

One of my videos, the now infamous “Are High Gas Prices a Scam” vid, had eclipsed 200,000 video views in just two months. It netted me around $5,500 in the initial month it was released, too!

I had another video that was law of attraction related, which garnered 88,000 views. I had several in the make money online niche that were getting me leads, traffic, and calls like nothing I’d ever seen before. They were ranking on the 1st pages of Google for highly competitive terms as well.

All I really remember is that an avalanche of leads were pouring-in daily and my assistant was getting several calls a day. Then, one day the calls stopped and so did the traffic. I was thinking something was a little odd but I didn’t check my YouTube channels for a couple days.

When I did, though, I got an alarming surprise. DELETED for supposedly violating terms of service! Talk about feeling a lightning-quick punch in the stomach. This happened right around the beginning of 2007.

Part of my history, work, SEO, and progress had been completely erased like I was never there. It must have been close to how the Native American Indians felt when Christopher Columbus got credit for “discovering” America.

On one of my YouTube channels, it’s safe to say that I was consistently making an extra $7,000-$9,000 per month just from affiliate marketing. This was due to the solid videos ranking for high traffic keywords.

The other channel that was deleted was a health channel… go figure. No affiliate marketing at all going on there. Maybe some controversy about natural healing and alternative cancer treatments, but that was about it.

Most recently, my DCincome Club channel was deleted. All indicators point to the fact that it was flagged for teaching others how to generate income from the internet. Interesting how that somehow fell against YouTube’s updated terms of service.

Even long-time respected blogger Darren Rowse (of the Problogger fame) had his account suspended and came to a similar conclusion. You can read about the controversial suspension at this link.

The reality is, that I’ll never fully know the answer. When YouTube and Google ban you, they rarely give a warning before the axe drops.

What I cannot fathom for the life of me is that YouTube appears to have centered this mass account termination campaign at only those in the make money niche.

Yes, there are scams BUT some are real legitimate channels that help others with marketing. YouTube does not manually review, then ban… their automated reaper bots carry just leave a path of carnage.

What about all of the hate, violence, and racist accounts on YouTube that hardly ever get banned? Many times, you’ll see those videos shoot-up to the home page and get honors. It makes no sense to glorify violence or hate and punish those that are helping others live more comfortable lives.

One would think that even if you have a history of spending over $77,000 on Adwords, they’d give you a warning. But, no way dude.

What did I learn besides never to trust Google (the owner of YouTube)?

Well, for starters, I learned that it’s NEVER good to pull all of your traffic generation efforts into one or two methods… EVER! If traffic stops, your leads and income stop! Hard lesson to learn but critically important to know.

Google rarely does a manual review of anything. It’s all smart bots and algorithms. Don’t fall into the trap where you think Google or YouTube is the only source of traffic. It’s really just a fraction of what is out there.

Google Adwords affiliates have gotten a taste of this in recent years with the endless Google slaps. When Google bans their account, the affiliates income is literally gone overnight.

I also learned that you absolutely must upload your videos to as many video networks as possible. If one channel is deleted and your blog has video content from it, you can quickly swap it out and reap SEO benefits from other sites.

Not to mention, multiple video listings can dramatically exponentially multiply exposure online. If you’re not concerned about SEO, then you can use Amazon S3 to host videos.

Lastly, I learned to never show all of your cards and leave just one traceable footprint on the web. That’s about as much as I’m willing to divulge on that topic at the moment

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The ninja strategy that I want to reveal to you today has to do with adding a powerful musical soundtrack to your videos as the final touch in a calculated emotional cascade of events.  I’ve heard it said before that emotion is the seat of “motion,” meaning that if you know how to stimulate emotion in a potential customer, it will dramatically increase the odds of them getting fired-up so they’ll take action. Subsequently, there’s no better way to elicit strong emotional feeling than with certain forms of music.

On a related subject, you can observe that the words above ring true in any person that’s ever accomplished anything on a grand scale in their life. Their ideas and thoughts led to a super-charged emotional state that ultimately fueled their actions, helping them realize their goal. There’s no denying the power in getting emotionally involved with an idea, concept, or product.

Think of what Hollywood does in their movie trailers and many times in the movies themselves. Ever really pay attention to how the music influences your mood? It’s astonishing! Try watching Gladiator or Forest Gump and see how the music affects you as the story-line plays. It can be the ultimate persuasive and motivation tool in many cases.

The music, suspense, and curiosity in Hollywood mover trailers help to drive multi-million dollar box office sales month-in and month-out while selling out shows! We should all take notes here.

Music is one of those factors that totally flies under the radar for many marketers but it can be HUGE at influencing a prospect and making a great first impression. Below, is a video that was created for my landing page at DCincome.com. It was originally made so I could split-test and see if out-performed my previous page and video. Needless to say, the conversion rate turned out to be much higher with this video. Why? Watch it now and see if you can figure it out. Make sure to TURN YOUR SPEAKERS UP, too!

QUESTION: What’s your favorite movie soundtrack and why? Leave a comment below and let everyone know

- Matt

PS – For some hot spots to get quality royalty-free music of all types, simply Google “royalty free music” and the search results will bring back dozens of popular sites. Pay attention to the length of your video, too. If your video is 30 seconds, try to find an exact 30 second royalty free sound clip. The less cutting and splicing, the better.

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I didn’t get a chance to post the video below last week, as I was very busy. In this quick one, I speak about 2 critical strategies that should be implemented when it comes to chiropractic video marketing. Many chiropractors and internet entrepreneurs completely overlook these methods and are not fully capitalizing on this new patient magnet like they should.

Video marketing for chiropractors has finally reached the critical mass in the profession, and if used correctly, can literally gain you “local celebrity” status in a relatively short amount of time. Pay attention and implement the chiropractic marketing tactics I discuss on this vlog and I know for sure you’ll see an increase in exposure and new patients.

Enjoy the video and leave a comment

- Matt

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Mike has been very generous to create and share several videos just for my valued readers like yourself. He has served as a producer, marketer and consultant for Sony Entertainment, 20th Century Fox, 3M, General Mills, Dominos Pizza, Ralston, Mazda Motors and New York Times bestselling authors including Deepak Chopra, Debbie Ford and Tony Robbins.

He’s created over 300 websites and more than 30 products. Mike’s been a personal mentor for the last couple years and his business insight has been phenomenal, propelling me to achieve record monthly income levels. That being said, whenever he releases new information, I always pay attention. I encourage you to do the same if you want to make more money and get better financial results.

He shares the secret to connecting with more worldwide internet users and how to build strong relationships with video. These simple tweaks could be the difference in an extra zero behind your income this year!

Click the play button below right now to watch this short video

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To learn more about his mass exposure / money-getting software that I’ve been using for over two years, visit TrafficGeyserSEO.com today where you can get a special $1 trial for a limited time.

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