If you’re a chiropractor attempting to make the transition to marketing your office on the internet, you must initially be familiar with some basic concepts of chiropractic marketing online. Not having a strong understanding of how to position yourself the correct way can cost you tremendously in the long-run. Here are some mistakes you’ll want to avoid…

Mistake #1 – Not having a welcome video that automatically plays on your chiropractic website. People like to be dazzled in the web 2.0 era. A static and boring website isn’t going to cut-it nowadays and will hinder your chiropractic internet marketing efforts. There is no better way to stimulate the viewer than with a video that immediately captures their eyes and ears.

Mistake #2 – Not having a place where a potential new patient can “opt-in” to the website for more information. Like new patients are the life-blood of your practice, opt-ins are the life-blood of your chiropractic internet marketing efforts. The fact is, most people won’t come see you after visiting your site the initial time. You need to build trust, give away good information, and follow-up with them regularly

Mistake #3 – Not having patient video testimonials. Let’s not forget just how powerful social proof actually is. Here’s an example. What’s one of the first things you do when you search for a new book on Amazon to purchase? You look at the reviews of folks that have already read it, as to not waste your money on something sub-par. People do the same thing when they search out a chiropractor.

Mistake #4 – Trying to “hard sell” someone on why they should come to see you. People don’t like to be sold to. Be genuine and educate them through valuable information on your website and in your email follow-ups after they opt-in. This is value-based chiropractic internet marketing.

Mistake #5 – Not telling your potential new patients EXACTLY what to do next. This applies to most online content that you create online. If you have your video that automatically plays on your site, after you’ve informed them a bit, tell them what you want them to do next. This is so simple, yet so powerful and will increase your conversions tenfold. If you have an opt-in box, give them an incentive to opt-in and tell them to with your voice. Maybe you want them to call your number. NEVER be vague!

Hopefully, you take these tips to heart and implement them as I’m certain you will see an increase in response and new patients that walk through your doors from the internet. Always be transparent in your message to your audience while being consistent in your chiropractic marketing efforts.

- Matt

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