Posted by Matthew Loop | 5 Comments
If you’re looking for New Patients, there are many types of chiropractic marketing you can use to flood your office accordingly. Quite possibly the most important method in today’s time is chiropractic internet marketing. Unquestionably, the worldwide web is one of the most happening “social” places on the planet and many DC practices and other businesses are using this medium to make a fortune.
If you’re looking to come-out on top of this economic recession, I highly recommend integrating a strong online presence through the use of social media and Web 2.0. There are a multitude of social networking and social media sites that are at your fingertips online. With that in mind, you can definitely make use of them to ramp-up the amount of chiropractic new patients coming into your office.
One of the most explosive and viral social media websites that you’ll want to have an immediate presence on is Twitter. This micro-blogging platform might have come in to existence in 2006, but it’s incredibly popular among individuals from all over the globe right now. Savvy businessmen and entrepreneurs are using Twitter to market and brand the hell out of themselves. Realizing this, it’s time for more chiropractors to get in the game and reap the financial rewards and massive exposure!
For those wanting to specifically target potential new patients from the local community, there is no better setting in the virtual world to do so than on Twitter if you have a proven blueprint. I predict Twitter will be one of the most surfed and successful places for social media marketing for chiropractors for years to come! The cool things is, there are specific tools that allow local targeting so you can follow and interact with the people you want. Chiropractic internet marketing using this tactic is super effective because the internet is used by almost everyone it seems. Keeping this in mind, you have a very good opportunity to azquire new patients from the unparalleled branding that can be done on Twitter.
Electing to advertise through offline media in 2009 probably won’t give you the desired result that you’re in search of. Now, when you make the decision to market your chiropractic practice via the internet, you’ll have the capability to go after your specific audience easily, as individuals who are interested in your services will view your profile.
In all honesty, it’s a good idea to devote a few minutes per day on Twitter posting snip-its on a (AKA Tweets) somewhat regular basis. The major reason being, you’ll be able to attract new followers and induce your existing follower-base to come back to your profile and check-out the Tweets you’ve shared. Chiropractic marketing through this method is not only relatively easy but entertaining, too!
Social media marketing for chiropractors that opt to use Twitter will continue to grow rapidly for a long time. A big reason is because of branding and networking with potential New Patients you wouldn’t normally be able to access. When updating your page through micro-blogging, have it so that the posts you tweet are interesting and related to the chiropractic, health, and wellness. Personally, I would get a custom background like what I have, too. Looking boring or like a chump from the get-go won’t appeal to very many folks.
In your interaction, provide helpful links to your blog or site so that curious people can get ahold of you and benefit from your specialized knowledge. In conjunction, don’t be scared to interact with possible New Patients on Twitter. When you take the initiative, it can compel them to opt-in to your website and give them an incentive to visit your office. Encourage your followers to ask you any questions that may come to mind on chiropractic or any other related topic.
It’s not too hard to construct a solid reputation for yourself on Twitter if you know exactly what needs to be done and have a proven formula. Most forms of online marketing can be effective and useful and chiropractic marketing on this social website is one great way to sky-rocket traffic to your existing website. You really just need to have an innovative outlook so you can come up with interesting posts to captivate your crowd.
Follow me on Twitter —–> http://Twitter.com/MatthewLoop