Here’s a Quick Re-Cap of Some Important Points

Mobile marketing, according to Wikipedia, is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Text messaging , synonymously referred to as SMS (short message service), has taken-off in massive proportions here in the United States in the past few years. Roughly 3.5 billion text messages are sent / received daily! To put it in perspective, that trumps the number of cellphone calls made and is a threefold leap from 2007. On a related note, the biggest increase occurred in people 30 years and older!

For the time being, SMS is relatively untapped, uncluttered and a spam-free mobile marketing medium. Also, it’s the only form of communication that many individuals are fastened to 24 hours / day. This perfectly explains why, in an era where email in-boxes fill with hundreds of never-opened messages from direct marketers, 97 % of all SMS mobile marketing messages are eventually opened, according to the latest cell-company research! In fact, 83% of those are opened within the first hour.

So, how do you begin?

I. Play by the Rules. Make sure you’re Legal and Compliant

SMS mobile marketing has far less spam than e-mail but it’s still there. I don’t suggest using companies that text to random phone numbers using auto-dialers. You’re text delivery rate would drop substantially. I’m not a legal expert either, but you’ll want to be careful not to fall into the category of text spam. The fines for blatant spam are very hefty. Not to mention, it will tarnish your brand and business image and that’s the last thing you want!

II. Here are a few Reputable SMS Mobile Marketing Solutions

Initially, you’ll want to decide just how much you’re looking to spend and what you expect of the text message marketing service you’re checking-out. An easy and inexpensive option for the average chiropractor or local small business owner is MobiQpons, which is an iPhone application with a super cool geo-locator that automatically sends folks coupons via text message when they are close to the participating small businesses.

Imagine implementing “virtual” coupons for your chiropractic office and as someone drives by your clinic, BAM… they get a text and an invitation to better health! This makes me excited just thinking about the possibilities and ways this can be used I can pretty much assure you that no other doctor is using it in their chiropractic marketing at the present time. Another service that can be used is called 8Coupons. They allow users of their service to receive texts the coupons they are seeking.

This style of marketing is gaining momentum and is about to explode this year and beyond. It’s great for small business owners like chiropractors, dentists, attorneys, realtors, etc… because the fee per day is minimal, literally a couple bucks. Unfortunately, these services don’t allow you to compile a list of the prospects cell numbers, which is a something that should be done for the most effective SMS mobile marketing.

The last, and most expensive, option is the fully customized approach. Companies like TxtWire, Mobivity, and Distributive Networks specialize in this. You’ll need to register what’s called a proprietary “short code,” which is just a  5-6 digit phone number that potential customers use then are placed in your SMS text message marketing follow-up sequence. With this method, you’re able to build a list! Remember, according to the stats, around 97% of people will open your message, as opposed to substantially lower open-rates (5-20%) that email usually garners.

One huge benefit of hiring a specialized group is that you’re able to select a vanity code like TIGER (84437), and you can control the info you obtain from callers. The only problem with this is that it can take a month or two for your registration to fully process by those that control the industry. It is also not uncommon to spend a few grand in certain miscellaneous fees associated. If money is tight, a cheaper option is Mobile Commons or HipCricket that lets you share a short code.

III. Mobile marketing can be Integrated with Internet Marketing

If you know how to drive an avalanche of traffic to your website (like I teach on this blog and in my information products), you can amass a huge text marketing list from your website. To capture opt-ins from your website, you can use a simple service like BroadTexter. This service allows you to add a subscribe box to your site or social network profile page so people can add themselves and get on-the-fly text message updates from you.

If you do offline advertising, you can do billboards, radio, TV, in-office sign-up forms and even newspapers to get people to take action so you can acquire more text subscribers. Trust me, with a 97% final open rate, YOU WANT AS MANY AS YOU CAN GET!

IV. Give Away Free Stuff and hold Contests

Let’s face it, people can be very particular about giving their cell number away because they don’t want to get spam or junk calls in return. Because of this reason, it’s important to lead with a gift or something value oriented in your campaigns. People love free things that improve the quality of their lives in one way or another so think in terms of the value you can provide someone. Reward the potential consumer with something just for being a part of your list or entering your contest.

V. Work-on Creating Long-Term Relationships

Don’t go about text message marketing the wrong way and try to get the quick one-time sale then get out. Short term thinking like this will backfire rather quickly. There should be a large focus on creating long-term relationships. Your initial contest and coupon offers can be used to amass a targeted database of potential customers / patients. Then, after you build liking and trust give-em a “call to action” they cannot refuse.

For example, if you have a chiropractic / massage office, offer a “free chair massage” the following day after the text for the first 10 people that show up between a certain time slot. If you build your text list correctly (and remember the average open rate of over 90%), you might be surprised to find a line of potential new patients waiting out the door on your call to action day! Eventually, you’ll want to even use text messaging for appointment reminders as well.

As you can see, SMS text message marketing for chiropractors and other entrepreneurs is a relatively untapped, but very powerful, medium to harness for your local business. We’ve only seen the beginning of how to drill into this potential new client / patient goldmine. I’d love to hear your thoughts about this blog post. Please leave a comment below to share with my other valued subscribers

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SMS Mobile Marketing for Small Businesses

Mobile marketing, according to Wikipedia, is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Text messaging , synonymously referred to as SMS (short message service), has taken-off in massive proportions here in the United States in the past few years. Roughly 3.5 billion text messages are sent / received daily! To put it in perspective, that trumps the number of cellphone calls made and is a threefold leap from 2007. On a related note, the biggest increase occurred in people 30 years and older!

For the time being, SMS is relatively untapped, uncluttered and a spam-free mobile marketing medium. Also, it’s the only form of communication that many individuals are fastened to 24 hours / day. This perfectly explains why, in an era where email in-boxes fill with hundreds of never-opened messages from direct marketers, 97 % of all SMS mobile marketing messages are eventually opened, according to the latest cell-company research! In fact, 83% of those are opened within the first hour.

Jeff Lee, president of Distributive Networks, recently stated in the NY Times, “I like to think of it as the certified mail of digital communications. When you want to be sure people see something, send it by text.”

As it stands right now, only some of the most powerful people / organizations in the world have been using this mobile marketing medium. President Obama and his campaign team incorporated text message marketing to rake-in big donations quickly. You’ll find major athletic teams using mobile marketing to sell tickets and high-end businesses using it to keep in touch with customers. That is going to change soon, though, as SMS for small businesses is fast approaching.

Here’s a quick, eye-opening video I put together about mobile marketing for small business owners. Watch it now and let me know your thoughts! Also, make sure you don’t miss my next blog post on how to get easily get started with text message marketing. Enjoy

He’s created over 300 websites and more than 30 products. As a side note, celebrities and serious business owners regularly and gladly pay him $50,000 / day for one-on-one consulting. Mike’s been a personal mentor for the past two years and his business insight has been incredible, allowing me to reach record monthly income levels. So, whenever he shares new information, my ears are always open. I encourage you to pay close attention to what he has today if you want to make more money and get better results.

Click the play button below right now to watch this short video

To learn more about his mass exposure / money-getting software that I’ve been using for over two years, visit TrafficGeyserSEO.com today where you can get a special $1 trial for a limited time.

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6 Proven Ways to Increase Your Google Local Business Listing Rank

There’s been just an incredible amount of buzz circulating in recent months about how Facebook basically kicked Google where the sun doesn’t shine with the introduction, and now exploding popularity, of Facebook Ads. In case you’re not aware, there’s a war going on between the #1 most popular website in the world (Google) and the #2 most popular website in the world (Facebook). The chart below from Compete.com shows just how neck and neck they are, comparing the unique monthly visitors for the past year.

To add a little controversy, recently Google also canned about 15,000 Adwords accounts because…. well… they could. Now, are other factors involved of why some accounts were severed? Of course, and I’ll get into those on a later blog post. But, more than anything, this is a clear demonstration of Google waiving it’s big stick of power over the little guy.

By the way, I encourage you to not fall into the trap of keeping all of your eggs in the Google basket and focusing on them solely for your website traffic. Are getting 1st page Google rankings great?  Yes, however, many times it’s only an ego thing and gives you tunnel vision so you overlook the other vast sources of traffic online. In fact, many of the online elite that have been making the most money from the internet fired Google a long time ago!

Interesting thing as well, Google roundhouse kicked a core group of affiliates that had been making them millions of dollars per year in ad revenue. I have a friend who spent no less than $30,000 / month on Adwords and they canceled his account overnight… WITHOUT warning. He was smart, though. Google was only another pole in the water for him, as he had been using a bunch of other paid high-traffic sources grow his business. Shenanigans like what I described have caused a major shift to happen in the online marketing industry forcing others to step out of the box and harness other relatively untapped mediums.

I will probably go deep into the nitty-gritty in a subsequent post, but for now, realize that having traffic only coming from Google can be a dangerous roll of the dice. Check your website Analytics and if the big G is where you get all of your traffic, I recommend seriously diversifying your internet marketing efforts, as you future online could depend on it.

Make sure to watch the video below right now. It was shot at Wolf Ridge ski resort in North Carolina. Let me know your thoughts and leave a comment below

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If you have a look at the screenshot underneath this paragraph, you’ll notice 7 chiropractic business listings below the “sponsored links” section with a local map of the area to the right. I keyed-in “Los Angeles Chiropractor” so you could see the example.  The results that surface are prime internet real estate opportunities for massive exposure if you know how to strategically position yourself correctly make other potential New Patients / clients choose you.

So, how can you get a top ranking on this Google maps section? Based on quite a bit of research and extensive observation, the consistent pattern that presents itself for doctors and professionals that rank high on the listings are the following:

1. Having Multiple Reviews - Let me just say that these should be from real customers. You can never have too many reviews so focus on getting 1 per day from previous, happy patients / clients. You want to have a grossly disproportionate amount of reviews compared to your local competition. That means if the other guy has 5, you want to have 50! This alone will create massive social proof in your potential customers eyes.

It’s in your best interest not to fake the reviews either as that can be detected fast. If you’ve ever purchased a book on Amazon.com, what’s the first thing you do? YOU LOOK AT THE REVIEWS! Regular people searching online looking for chiropractors and other professionals do the same exact thing. It’s no secret people trust businesses / products with tons of 4-5 star reviews so go get-em!

2. Adding Photos and Videos - You’ll want to incorporate as many photos / YouTube videos as you are able to along with making sure you’re company logo is included. Have photos from the office and maybe a couple from personal travels to show you’re more than just a doctor / professional. Your videos can offer simple health tips that onlookers can implement today to better their quality of life.

3. Incorporate Keywords in the Business Description - Google provides a special section where you’re able to describe what your company offers so choose your wording wisely, as this is used to place you in the appropriate search categories as internet users surf online.

4. Incorporate Keywords in the Business Name - I don’t recommend changing your business name, but if your keywords are in the extended business name or LLC, definitely make sure this is the company name in which you register the profile. Keywords are very important, as the same point I just mentioned from #3 applies here, too.

5. Add a Company Coupon – In case you were unaware, Google allows printable coupons you can upload to your business listing. Provide an overwhelming amount of value and make the offer for a limited time so the potential customer will feel more compelled to act.

6. Build back-links to the listing – Create a link from your website homepage, your videos, articles, online forums, blogs or press releases to this Google business listing. It will give it more “juice” and push it higher and higher in the online maps rankings.

If you do exactly what I’m mentioning to you above, your Google Local Business listing will have the best chance at attaining a top 10 ranking, many times snatching the #1 spot from your local competitor. Not to mention it’s going to build rapid social proof and credibility once people in the community begin to see you at the top with boatloads of great reviews!

Go ahead and leave a comment below and tell me what you thought about this post!

- Matt

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Leave a comment below and let me know what you think

- Matthew Loop

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I’m going to be revealing the exact BLUEPRINT that’s made me tens of thousands of extra dollars each month and allowed our office to get 6 - 9 New Patients per month just from Facebook chiropractic marketing!

A few years ago, I began to ramp-up and use these stealth internet marketing tactics AND it’s only been available to members of my Social Media Elite inner circle to this point.

Here’s what you’ll Discover on the Call

1. The fastest way to get New Patients from
Facebook marketing WITHOUT spending
money on advertising

2. The easiest way to get top Google rankings
with your Facebook Page in just a few days.

3. How to set-up your Facebook profile so
that potential New Patients know, like, and
trust you before ever setting foot in your office.

4. The fastest and easiest way to get locals
from your city to your website with Facebook.

5. How to position yourself as a leader and
someone that actually cares about your friends
and Facebook audience.

6. What inexpensive technology you need to
get started.

7. Strategic marketing tactics that allow you
to get MASSIVE amounts of traffic from
Facebook WITHOUT worrying about Google
or SEO. (most miss the boat completely here!!)

8. The inner workings of Facebook and
how to use it to brand yourself far and above
anyone else in your area.

9. How to create and promote a Facebook
group & how to provide value that converts
your “friends” into New Patients.

10. A free tool you can use to easily share
content through multiple social sites.

11. And much, much more….

Here’s what I want you to do Next:

I want you to mark your calendar NOW for this Tuesday, February 9th at 9pm Eastern for this highly anticipated call. If you are on the west coast, it will be 6pm Pacific.

The call-in number is:

(712) 432-0075

Access Code - 592532

I’m going to send a reminder email tomorrow about 30 minutes before the call So, keep an eye out in your inbox. Not on my list? Subscribe for FREE here. Also, make sure you spread the word to other chiropractors as well. This call is going to change many practice lives and blow you away!

Talk soon

- Matthew Loop

PS - This post and email are going out to over 12,000 chiropractors and there are ONLY 92 spots available for the call. I’d recommend getting on about 5-10 minutes early.

** Tuesday, February 9th at 9pm Eastern **

PPS - This is a one-time shot for you to get access to these powerful Facebook chiropractic marketing secrets for FREE. I will be selling this recording in the future for a considerable amount.

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Mike has served as a producer, marketer and consultant for Sony Entertainment, 20th Century Fox, 3M, General Mills, Dominos Pizza, Ralston, Mazda Motors and New York Times bestselling authors including Deepak Chopra, Debbie Ford and Tony Robbins. He’s created over 300 web sites and more than 30 products.

To learn more about his mass exposure / money-getting software that I’ve been using for over two years, visit TrafficGeyserSEO.com today where you can get a $1 trial for a limited time.

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While I’ve never actually performed a wingsuit base jumping stunt, it appears incredibly fun. I mean, who hasn’t ever wished they could fly? This amazing video clip below was filmed in Norway so click the play button now and enjoy

Let me know your thoughts and leave a comment about what you thought of the video below. Also, tell me about the next adventure you have planned.

- Matt

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The #1 Secret to More Online Income and Fulfillment

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Rule #1 - Give away the farm. When I started publishing content online, it wasn’t easy at first to give away some of my best health information or most effective practice / internet marketing strategies. This was because I was operating in an older paradigm model where I thought that I needed to hold-out or be a little stingy with what I chose to share. In a sense, I was conditioned that way from what I observed as a normal practice in the chiropractic industry.

When I began to pay attention to some of the most visible marketers in chiropractic a few years ago, I started doing what they did. I didn’t realize until after, this was a poor decision. The marketing was very separatist, ego-driven and “me, me, me… look at how great I am” oriented. While I captured many people into my funnel trying to mimic this style, I alienated quite a few since I wasn’t being fully authentic.

Then, I learned an age-old lesson…. Givers gain.

Once that clicked, then it became my goal to provide value to build trust and a loyal fan base. By providing barrier-free, accessible and achievable solutions for others, my phone began to ring off the hook from people that wanted to pay me for more. Face it, marketers, doctors, or other professionals that give away truckloads of free information (the stuff you can apply today) are cool, wouldn’t you agree?

Rule #2 - Refer some patients to other chiropractors. Look, if you’re a DC that specializes in pediatrics, wouldn’t it be great to have a relationship with a chiropractic neurologist locally in case you get family members that have had a stroke? YES, of course it would. Most DC’s I ask don’t have referral relationships with other chiropractors, which is only hurting them. Don’t be too competitive that it blinds you from doing the best thing for your patient or customer and prevents a referral relationship from forming. Also, by referring to another chiropractor (for this example), it says a great deal  about your character.

Let me relay another example. When I first broke into chiropractic social media / online marketing, one of the first things I did was go to Google and find the major, high ranking players in the market. I then picked up the phone (emailed some) and talked with them on their level establishing a relationship. I remember sitting in Las Vegas after a chiropractic seminar I spoke at with one of my first Joint Venture partners, asking him why it appeared that many recognizable figures in the industry didn’t collaborate. He told me that it was basically outdated mindset and unlike the internet marketing community which I had been accustomed.

So, what’s the end point here? Put your ego on the shelf and swallow your pride. You’re much more cool in the eyes of others if you work with your competitors. You’ll both get where you want to be much faster this way.

Rule #3 - Be different and interesting. Don’t be a lame statue. While it may seem captain obvious has taken over the keyboard for the moment, it’s so true. People want to see a personality online, not just a stone face. Don’t be afraid to be yourself even for one second. Nowadays, it’s easy to spot a fake a mile away. Engage your audience and ask open ended questions. Then, respond and begin to build a community.

Take others on a journey with you. When you watch my videos on my DCincome channel on YouTube, you’ll see that I take the viewer with me to Costa Rica, South America, etc… This is purposely done to further facilitate bonding with my core base and to allow others that stumble across me to connect on a deeper level. You see very few doctors and professionals that utilize this powerful “different” technique.

Rule #4 - Be the experience. One of my mentors would always say, Matt, even though you think you want the Aston Martin, you really don’t. He knew that what I truly wanted was the rockstar feeling and “experience” associated with having the super high-end car. Life is about experience and if you want more patients / business, you must make the potential client feel like they’re going to have a similar outcome or be part of the fun!

Look around, how many business owners in your local market are doing this. It’s always the same old boring stuff. Show the potential patient / client a glimpse into their future and let them share the good life with you. Business owners that actually live life to the fullest and pursue experience and help others get the same fulfillment are cooler than those who don’t. What do you think?

If you’re interested in being the “Joe Cool” of the town (or in your online niche market) then begin to implement what’s been revealed here and you’ll be the obvious choice in your potential new patient / customers mind. It’s also a good idea to analyze your own buying habits and observe how you make the selection between business A and business B for your needs.

Let me know your thoughts and make sure to comment below

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