How to Create a Facebook Sponsored Story « The Blog of Matthew Loop

How to Create a Facebook Sponsored Story

Here’s a quick video regarding the right way to create a Facebook sponsored story. Doing this will decrease your cost-per-click dramatically and can easily TRIPLE your click-through-rate percentage.

click the play button below

Here’s the link I was referring to in the video where you can grab the 2 hour, content-packed Facebook ads teleseminar, transcript, and special goodies.

The Ultimate Facebook Ads Marketing Blueprint <— Click here

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About the Author

Matthew Loop is an author, speaker, investor, philanthropist, and the highest paid social media revenue strategist in North America. He helps brands, startups, and small business owners multiply their influence, impact, and income by harnessing the power of the Internet. Since 2005 he’s trained over 21,000 clients in 25 countries. Millions have viewed his free business growth tutorials online. Connect with him on FacebookInstagram, and Twitter.


7 Responses to “How to Create a Facebook Sponsored Story”

  1. Matthew,
    You are a wealth of knowledge and wisdom. You have explained clearly why there have been fewer and fewer interaction with my newsfeed posts.

    What would you suggest if I already have the landing page and video completed that I was going to drive traffic to from FB? Should I redo the landing page to post on my FB Fanpage or provide an incentive and link once people land on the landing page? I think I kind of answered my own question, but it would be nice to hear your opinion too.

    Thank you again for investing your time and effort into your blog content. I have been following you since late 09 and you have been a quiet inspiration for me to forge ahead with my own Internet based businesses.


  2. Matthew,
    Great post. How do you get your sponsored story to land on your Welcome page? I set one up and it goes directly to my Wall.

  3. Matthew Loop says:

    Thank you for the kind words, Joseph. Yes, you need to have an offer on the landing page. Always put yourself in the mind of the prospect, as they’re thinking “What’s in it for me?” or “Why should I like this?” Offering a free report, video mini-course, and even having a contest are good ways to get “likes” and email opt-ins.

    Hey Steven… There’s a setting on your Facebook fan page that allows you to change the default page that visitors land on. Go to “edit page” then check out the “manage permissions” tab on the left. You’ll see an option there to set your default landing tab 🙂

  4. Matthew, Thanks. The mini-video stuff sounds great. And what you have here has helped me get that last piece of the puzzle in place. “WIIFM” !!! That is a tough one to forget.

    Thanks again.

  5. Wow Matthew! What great information! Thank you. I can’t wait to set up a sponsored story!

  6. Sylvie says:

    Hi, I don’t have the option of creating a sponsored story despite the fact that my destination is a facebook fan page. Would you happen to have any idea why this is?


  7. We absolutely love your blog and find a lot of your post’s to be exactly I’m looking for. Does one offer guest writers to write content in your case? I wouldn’t mind composing a post or elaborating on a lot of the subjects you write related to here. Again, awesome website!

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