How to Get Online Reviews for your Chiropractic Practice
Posted by Matthew Loop | 16 Comments
Here’s a short, to-the-point video about a highly effective technique that can get you massive amounts of online reviews for your chiropractic practice. Review-based websites like Google Maps / Local Business, Yelp, and AOL CitySearch are carrying more influence among the search engines and average consumers looking to select the best doctor.
If you implement this chiropractic marketing strategy I share in the video below, you’ll build social proof faster than anyone in your local area. Leave a comment below and let me know what you think. Continued success!
Related Blog Posts:
Removing Negative Google Places Reviews!
[REPLAY] The 32 New Google+ Local Ranking Factors
Are you the Cheapest Chiropractor on the Block?
About the Author
Matthew Loop is an author, speaker, investor, philanthropist, and the highest paid social media revenue strategist in North America. He helps brands, startups, and small business owners multiply their influence, impact, and income by harnessing the power of the Internet. Since 2005 he’s trained over 21,000 clients in 25 countries. Millions have viewed his free business growth tutorials online. Connect with him on Facebook, Instagram, and Twitter.
Hey Doc… not sure from what I heard elsewhere, but many of these sites now are tracking the IP address of the computer where reviews are being typed and deleting reviews with the same IP. So, if you have a laptop in the office where all the reviews are being written from… will all have the same IP, and possibly end up having all the reviews deleted. Is there any truth to that? I wouldn’t want all the docs out there wasting their time doing this to find the reviews patients are doing in their office are disappearing.
Thanks!
I think they track the email address of the reviewer, not the IP address. BUT, you can always refresh the IP address on occasion…..perhaps? I am not a Tech expert on IP stuff.
I have been doing this at my clinic for 6 months already….not daily, but often.
It works well. For relative numbers, Google “restaurants San Francisco” and see the local pages….they are using this technique BIG TIME.
Dr. Matt: your stuff is always good, but you want to make sure you mention that regardless of the state laws which they need to definitely check, solicited testimonials now must state they are solicited according to the FTC Published Guidelines published in October 2009. Having spent many years marketing my own exercise device via TV infomercial and having to deal with these laws all the time, regardless of what the state boards say, the FTC, even if a small office uses this tactic, will come crashing down on them. I would offer your audience a slight retraction of doing that. As always good stuff but eliminate the solicited part.
Keep up the good work.
Dr. Alan
Dr. Matt,
In addition to the other comments I have had several patients leave Yelp reviews. The problem with Yelp is, if they do not have a history of leaving reviews Yelp will remove the review thinking that they might have been created by the business owner. It’s frustrating once you get patients to leave a review and then they remove it. I have not had any problems with Google though. Thank again.
Todd P. Sulllivan, DC
Yes…. The websites to track the IP address, Dr. Russel. However, you won’t have problems unless you abuse the system. Here’s what I mean. From my experience, it’s ok to get a bunch of patient reviews from the same IP. You just don’t want to have 15 reviews in 2 minutes from the same IP (slight exaggeration). Don’t have your patients lined-up at the computer one after another.
If you get 1-2 reviews each day from DIFFERENT Gmail accounts, then you’ll be fine even if it is from the same computer. This is based on testing. If you wanted to be super-cautious, you could always get an IP changer but it’s not really necessary.
Dr. Alan… in the video I mention the doctors to check with their state board to see what is allowed and what is not. You can always have the patient open-up the review by saying “Dr. ______ asked me to provide this review and my tell my experience from his/her therapy” ….. There won’t be problems if you’re transparent (which I always recommend), as you’re not telling the patient what to say.
There’s no law that says you cannot ask a patient for their honest opinion of your service / office.
Dr. Todd… Yes, I believe what you’re trying to say is Yelp is a major pain-in-the-ass sometimes (which I agree). They like to see the person that signs up for a Yelp account is very active and a regular reviewer of businesses. I too have had many patients create separate reviews (from different IP’s) that were shown for a couple hours, then taken off.
While I understand Yelps concern about false reviews and spam, I don’t regard that practice of pulling LEGIT reviews down at all, especially since they get ranked so well online. With what is technologically available today, they could figure out better solution instead of not showing real customer reviews regardless of personal activity on Yelp.
Hey Doc,
Great video and particularly important is what you mentioned about the community. I can’t express how important I think this is and the internet is changing the way communities interact and come together. I also know how important it is to have leaders such as yourself out there keeping up on the world of Social Media as it changes so fast.
Good job Dr. Matt
Yet another great post! Thanks for the insight. Looking forward to the next game changer. Thanks again.
Thanks Matt, helpful as always. Do you have any info on the issue that has come up recently where Google has pulled reviews? Thanks
Dr. Aaron Gaily, D.C.
Thank you Matt. You have really been teaching us a lot, and I for one am very grateful.
I have put your stuff to use, and LOVE it.
Any suggestions on “back links” for a newbie?
Doug Kennedy
You’re welcome, Doug. You can get backlinks from forums, blogs, press releases, article directory sites, etc…
It’s not usually something I recommend doctors do themselves since they’re so time consuming. Definitely a task to outsource.
You can hire someone from Elance or use my backlink service below.
https://dcincome.com/backlinks
http://backlinkvana.com
Matt, thank you again for all you do….I am learning so much, it’s CRAZY!
Proof? Google: “whiplash Boulder CO”
I have dominated pg 1 !!
Thanks Again, Dr Doug
Matt, for Local Search, I was thinking that all the members here could write reviews for other members in their state, (not local competition of course) and that way set up a “support network” of reviewers…any thoughts? Is that “Kosher” ?
Doug
Congrats Doug! Glad I could help 😉
Not a chiropractor here, but same rules apply to Yelp. They filter hard. Not just IP and browser, but OS, hardware, and I just heard they potentially look at the fonts installed on the computer for matching. Best to appreciate “Yelpers” and thank them for their visit. True users of Yelp will notice and post their honest feedback.