Is Canned Chiropractic Website Content Hurting Your SEO?

With Google’s new Penguin update, it seems many chiropractors have taken a hit in their search engine rankings online. From the frequency of emails coming-in, I decided to conduct an investigation to compare chiropractic websites.

I specifically wanted to see if I could find anything obvious on the sites that were slapped versus ones that were not. What I found was interesting but NOT surprising.

By the way, this new Google algorithm update targeted websites that were expressing unnatural on-page and off-page SEO signals, keyword stuffing, bad quality content, lack of social signals, spam links, over SEO, and duplicate content.

After reverse engineering the chiropractic websites sent to be by concerned doctors, I found the primary reason their rankings dropped appeared to be because of all the “canned” and DUPLICATE content.

Google has expressed many times throughout the years that it favors unique and original high-quality content. That’s no secret at all.

However, in 2012 they mean business (and they’re showing it)!

Google is frequently slapping chiropractic websites that don’t take the time to develop, post and syndicate fresh articles, videos, press releases, blog posts, etc.

For those that are new to this blog, when I refer to the term canned, I mean that the same website pages (with the same text descriptions) or blog / article content is recycled.

So, you and potentially hundreds of other sites owned by the your website company have the same stuff.

Is that the only reason they’re targeting chiropractic websites? Of course not. See above for the others I mentioned.

The problem is, in our profession most doctors don’t develop custom websites. They go with a company that produces canned content because it seems fast, easy, and cheap.

Have all sites with cloned content been affected by a rankings drop… No. Will they in the next 8-12 months? My prediction is YES!

Whether I’m right or wrong about the time-frame, you can be rest assured this IS GOING to happen eventually.

My strong recommendation is to prepare now so you don’t get the axe later.  To become “Google-proof” and protect your rankings in 2012 and beyond, you absolutely must:

1) Consider having a custom-made professional website with original content

2) Learn how to create AND mass distribute top-quality, valuable information

3) Master the proven tactical formula that gets your content shared virally

Your future rankings, website traffic, and patient acquisition from the internet DEPEND on playing by Google’s new rules. The game is rigged so don’t roll the dice.

If you’re searching for reliable professional guidance with your chiropractic internet marketing this year, click here. The “trial and error” method of online marketing is costly and too risky in 2012.

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Related Blog Posts:

The Content Marketing Blueprint for Chiropractors

SEO for Chiropractors

Chiropractic Marketing SEO Case Study

[REPLAY] Last Night’s 2012 Game Changer Call — BOOM!!

About the Author

Dr. Matthew Loop is an author, speaker, and the most sought after social media revenue strategist in North America. He’s famous for showing celebrities, entrepreneurs and small business owners how to create wildly profitable, sustainable 5 figure per month passive income streams by harnessing the power of the Internet. Connect with him on Twitter and Google+.

Comments

13 Responses to “Is Canned Chiropractic Website Content Hurting Your SEO?”

  1. Dr. Matt:

    Original, consistent content is critical as is content that brands the docs as a source of everything health. We have been saying the same thing about this issue as long as you have which is a long time.

    Dr. Alan

  2. Dr. Rising says:

    Is this going to be true for a chiromatrix webiste for their newsletters and articles?

  3. Matthew Loop says:

    Any canned or scripted website content is on borrowed time, Dr. Rising. I know some companies allow you to customize your own text descriptions, etc.

  4. Thanks for all the leg work and research to help us keep up with the trends.

  5. Matthew Loop says:

    Glad you find the posts useful, Dr. Mark.

  6. Kevin says:

    Are websitses also punished for having the same infrastructure setup as others? By that I mean even if a Chiro matrix user customizes all their text and content will they still be punished to some extent BC google realizes that their website is still a generic template?

  7. Matthew Loop says:

    Hey Kevin… As far as templates and themes go, I haven’t seen Google slap sites with similar website designs. It’s the duplicate content that appears to be the major problem. If you’re customizing your content on the pages, you’re going to be better-off.

  8. Great post Dr. Matt.

    One should never place their trust and business on the foundation of canned content and replicated websites. That’s no way of building an authority site on the net. Plus, that’s asking for BIG trouble from Google’s Panda and Penguin updates.

  9. Peter Bablis says:

    I really appreciate your information Dr. Loop. Great post. :)

  10. Sarah Werth says:

    Matt -Our current website is woefully outdated and I am making the decision whether we should buy into a template like ChiroMatrix or produce a unique site. I have heard from one of the templated site companies that because they geo-target the site, duplication is not a problem. Thoughts? Clearly if there were another templated site within by geography, that might be an issue.

    Also, I’m thinking that if I re-write the content on the main pages and add a blog, I would be good. That would give me unique content and content that’s consistently updates, yet also gets me access to the wealth of articles, videos, and 3D animations that a templated site offers. Thoughts?

    I really appreciate your insight!

  11. Matthew Loop says:

    Hi Sarah… Yes, you’re better off getting your own custom site built. Google is cracking down on duplicate content from website companies. If you go with one of those companies, it’s only a matter of time until the site gets penalized. Yes, you can re-write the content on the site to make it more original but you’ll want to check Copyscape to make sure no more than 10% of the content is the same.

  12. Andrew Cohen says:

    Matt- I just purchased “The ULTIMATE Webinar Marketing Blueprint” and am sorting through all the material. You just answered one of my questions (i have many) about websites. I use clinnic apps and put all my own info on the site. I don’t use any of there content. They are very inexpensive but may be worth using for now as I learn about blogs etc..

    I am wondering, should I put up websites for talks or areas of expertise in addition to my main website. Such as a blog or website just for pediatrics or even more refined ADHD and another for Ear Infections?

  13. Matthew Loop says:

    Hey Andrew… Initially, you’ll want to have one website. If it’s already not on a blogging platform like WordPress, you can always have your webmaster instal WP on the site at a /blog page.

    You can always create different pages on the website about different topics.

    To have multiple websites is usually not productive for the average doctor, unless you’re only driving ppc traffic to a landing page.

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