Posted by Matthew Loop | 12 Comments
Recently, “The Social Network” movie trailer has been rapidly sweeping all the major online and offline news outlets, getting massive airplay and generating tremendous buzz. It’s undoubtedly helped Mark Zuckerberg (Facebook’s founder) and the crew increase active membership, exposure and broaden the company’s global reach.
With more than 500 million members, Facebook, and the communication phenomena it helped create, is enjoying unparalleled social networking success even surpassing Google occasionally in website traffic.
It’s been estimated that the average user spends over 40 minutes per day on the Facebook alone! Many companies are feverishly banning employee access to the network since it’s such a time-suck. Fifty percent of Facebook’s active users log on to Facebook in any given day and over three billion photos are uploaded monthly.
With the company’s massive growth in such a short period of time, it’s no wonder why Hollywood made a film about it. Just to be clear, though, the movie isn’t officially endorsed by Zuckerberg or Facebook. Here’s a quick look at the new trailer if you haven’t seen it already:
In lieu of the films release, what are your thoughts? Are you going to go check it out in the theater or do you think it’s over the top?
Will the Movie Cause Facebook Backlash Among Users?
A few days ago, I updated my status with the following little blurb, “Not going to be watching ‘The Social Network’ … It’s total Facebook overkill. Social media was more cool when it wasn’t cool.”
I realize that might sound reasonably harsh from someone that’s been immersed and closely involved with social networking since the beginning. I became an unbelievable success story and a known celebrity in a few different markets because of it.
However, just because I use, recommend Facebook, and teach marketing doesn’t mean I want to hear it’s name in every commercial. Sometimes too much is just too much! I’m sure a few of my marketing friends will disagree with that statement.
Don’t get me wrong, my business mind and income have enjoyed (and still do) what is happening but the other side of me is so over the pep-rally.
What do you think?
If this highly anticipated film does cause some current users to flake-off, it won’t be the first time. Facebook has definitely had its fair share of controversy. Recent causes for backlash have been:
1) Privacy issues (too many to name here)
2) Increasing message / profile / friend request spam
3) Diminishing user confidence and trust
4) Virtually non-existent support while treating users with disdain
On one side I feel that the movie and the four concerns I mentioned above may eventually lead to the numbing up of it’s users, causing them to seek their online social ‘fix’ elsewhere. If there’s one thing history tells us, it’s that internet users are fickle.
It’s been very annoying of late to get blasted with friend requests from MLM / network marketing spammers or the latest and greatest social media expert. When you accepted them, like clockwork they pummel your wall or Fan Page with CRAP + their website, then tag you unnecessarily in unrelated photos.
Not a good tactic at all for legitimately marketing your business and building rapport.
Acting like a selfish loser is a quick way to tarnish your brand and be blocked indefinitely by related “friends” you’re trying to connect with. I’m counting on Facebook’s filters to improve in order to prevent spam moving forward. If you recall, that was one of the main factors why Myspace declined in popularity.
I will say that Facebook has positioned well for the long term, though, unlike its predecessors. So, I’m not predicting a migration is going to happen in the next year by any means.
In fact, it’s a virtual MUST to have a strong and authority-like presence on the network in your local market or global niche if you want to dramatically grow your business using the web.
If you know you need help marketing and don’t have a Facebook strategy that’s generating the results you want in your business, you can get on the fast-track here.
Honestly, I still feel Facebook is very valuable for personal interaction with friends, business networking, and online lead generation. I’m also enthusiastic about their future and am hopeful they’ll listen more to their users regarding their needs, rather than just telling people to go somewhere else if they don’t like the policies.
QUESTION: Will you be watching ‘The Social Network?’
Leave a comment below and let everyone know your thoughts about whether it’s overkill or not. Also, make sure to share this post with your friends by clicking the Facebook like icon below along with the re-tweet button. Talk soon 😉
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