I actually had the chance to see possibly the greatest pitchman alive, Joel Bauer, at StomperNet Live a couple weeks ago. I’m not going to go into specifics about his presentation on influence, persuasion and how to get customers to buy from you. Reason being, I don’t think I can really do it justice because you really have to be in the room for the experience. I will say, whether you love him or hate him, he’s an absolute MASTER at getting / holding attention and psychology.
As a professional speaker myself, I can totally appreciate when an presenter delivers the goods and provides so much value like Joel does. On another note, to watch him effectively close the crowd at the end (and tell you exactly what he was doing step-by-step) was incredible and an art-form. I chatted with him at dinner later that evening for a few minutes. He’s a very friendly guy driven to help others succeed, which I totally admire and respect.
Here is a video below that is so funny, yet so true in many regards concerning business cards. Joel has a very unique way of explaining it. After you watch this, think about what your business card is subconsciously telling your potential new patient or customer about you. I’m anxious to hear your thoughts so make sure to leave a comment on this blog post 
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I loved the video I was actually starting to look around for a killer business card. Mine is dry and boring. Thanks for sharing!
I am thrilled I viewed this video before creating my business card for the practice I recently joined!
You’re welcome, Dr. Ryan! Joel’s advice is great for differentiating yourself from “the pack,” Dr. Audrey. Glad you liked the video
what an asshole. wouldnt buy from him if I met him.
That is hilarious Matt! I agree with some of what he said and agree with some of it but he’s certainly committed, isn’t he?
@Ginger: LOL. But the real question is… would you keep his business card?
-Paul
Ginger, Dr. Chris, Paul …. Thanks for comments and feedback. He’s actually a really nice guy and knows how to light-up a room. Yes, he’s very committed!
Wow, he is intense. I would not call that a business card, but more of a brochure. It looks great, but how and where do you go to get something like that? Yes, I’m sure it is effective, but it is still not a business card. Try tucking that bad boy in your wallet.
This was so to the point and entertaining at the same time. We should have some venue to show off our best Chiropractic Business Cards…Does anyone know an interenet guru out there that could handle such a task?
We give the docs something better than a $4.00 card. We give then an entire interview packaged in a gorgeous DVD case. Check these out.
http://www.facebook.com/2ndCousinMarketing?v=app_2347471856&ref=ts#!/album.php?aid=137896&id=71320898194
I am going to see Joel Bauer this weekend and found your blog while Googling him. I like how you adapted his content for your niche. Your is a valuable hub for the Chiro community to filter in great content and tailor it towards their needs. I try to do the same thing with the job search market on my blog.
I checked out your program and I am curious if you teach all or any of the 42 videos yourself or if it PLR? My expertise is in LinkedIn and I would be interested in collaborating with you as I see this as a gap in your current offer. I look forward to exploring things further with you.
Thanks for the great content!
Greig
Matthew…
This post and video couldn’t be more spot on. Most businesses are blatantly boring right down to the business card. Building a Brand from the ground up, starting with the business card will make any Chiropractor stand out from the mass of average.
Thanks for sharing the interview.
This video is legit. It makes me laugh every time when he looks into the camera. He’s kinda crazy but a genious. Love it.
Dr. Bjarnason
So where can i get a card like that from ??????????
[...] Is your Chiropractic Business Card CRAP? [...]
Joel is THE man when it comes to attracting attention and keeping it. His record has proven he knows what he speaks of. I had an interesting aha! moment when a patient I hadn’t seen in about10 years came in and I asked when was the last time we had seen each other…she opened her wallet, fumbled then pulled out my business card from 10 years ago! I immediately saw the card and thought, wow I remember those cards, why did I stop using it? Then I remembered, oh yeah it was too expensive! Needless to say I am redesigning and reordering one similar now!
Thanks Matt!
Joel is hilarious…and he does make a point! It’s time for an overhaul…hey how do I get contact Joel?
I love it when someone makes a good point and makes me laugh at the same time. I also kind of envy his ability to draw the viewer into his presentation. He must be good if he can incite any type of reaction.
You got it, Dr. Barry… Joel is a very captive speaker for sure. First impressions are everything and a good business card can leave a powerful and unforgettable mark!
I’ve received big cards like that before. First thing I do is throw them away. They don’t fit into anything. Can’t be organized. Belong in trash.
I don’t know. Seems like most people throw away all business cards, eventually.
Then again, he is enthusiastic.
Hey Matt,
Nice Post.
I am at at Dr Erich’s Practice Wealth about to see Joel Speak in 15 minutes.
Hope you are well.
Cheers,
Matt
Howdy are using Wordpress for your blog platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you need any coding expertise to make your own blog? Any help would be really appreciated!
Fluff. Everyone can see through that fluff. If you can’t then you are easily duped and easily sold by whatever this jerk is selling.
Reminds me of American Psycho –
http://www.youtube.com/watch?v=qoIvd3zzu4Y
I trash cards like his because they annoy me. I don’t want crap on my desk so it either gets filed in my rolodex or trashed.
I don’t like his business card!
lol… Claire
No way
This guy is the real Dwight K Shrute.