Posted by Matthew Loop | 3 Comments
Real fast… I wanted to clear-up an IMPORTANT point when it comes to text marketing. Everything must be permission-based. Furthermore, always be transparent and upfront with your clients, patients, or customers!
You need to pre-frame and tell them exactly what you’re using their cell # for and let them know you’ll send them goodies a couple times / month.
Make sure to read the text marketing report I sent-out, as I cover this subject in-depth. If you have not checked it out yet, you can download the report at DCMobileText.com
So, what should you never do in your text message marketing?
You NEVER want to just automatically add someones phone number to a list without their permission.
(repeat that last sentence)
Get their permission first if they’re in your business or have them send a text to your shortcode / keyword with an offer.
You will never have a problem if you’re up-front with people.
Not only that, you’ll now be in a position to grow your business faster due to the fact everyone will see your special offers!
Text marketing is one of the MOST cost-effective and profitable forms of marketing on the planet right now. Be cool to your list and you’ll find-out just how fun and responsive it can be.
Here are a few examples of text marketing campaigns:
Armani Exchange (A|X) created an offer awhile back. They used text message marketing to allow customers to enter a text-to-win promotion for an $1,000 shopping spree.
Instructions on how to participate were found on the retailer’s shopping bags. To enter, all the customer had to do is text the keyword AX to short code 276264 (ARMANI) for a chance to win. The catch was that you also agreed to receive a couple SMS marketing messages monthly featuring sales, etc.
Not too shabby…
American Idol is another great example. In this case, it deals with mobile voting. Over 78 million people regularly text so they can cast a vote for who they think should win. They do an incredible job engaging their fan base.
Professional football teams are using SMS to interact with fans during the game. They ask fans for there favorite player and display the results in real-time. As an added incentive, participants also have the opportunity to win tickets.
Lastly, here’s an example of what Dunkin’ Donuts did to increase local sales. They wanted to introduce its hot lattes to young adults and test SMS marketing in a metropolitan area.
The October campaign delivered a mobile coupon for a $0.99 small hot latte to 7,500 targeted permission based opt-ins. This was supported by local radio DJ’s getting out the message, as well as mobile banner ads on local mobile websites.
Here were the results. The SMS messaging and targeted radio promotions increased in-store traffic by 21% (compare this to a 3 percent redemption rate that’s typically considered very good). 35% of participants later surveyed said they were more likely to buy Dunkin’ Donuts lattes and coffee.
Other findings: 17% of participants forwarded or showed the message to a friend. Promoting the coupon’s viral (“shareable”) nature helped generate more traffic and coupon redemption.
The bottom line is with these above text marketing campaigns, the above companies have built highly responsive consumer lists, are guaranteed their future sales / promotions get a look, and can expect 10-30% response rates!
This is the power of using keywords and mobile short-codes in your business. No need to re-invent the wheel, just do what other successful companies are doing. Got it?
Are you starting to see the power here? Get your free trial at this link if you have not done so already.
Did you like this post? If so, click the Facebook “like” button below and share it with your friends!
Related Blog Posts: