luxury brands « The Blog of Matthew Loop

Posts Tagged ‘luxury brands’

Prada Branding Secrets for Entrepreneurs [video]

Prada Branding Secrets for Entrepreneurs [video]

Here’s a great video regarding the power of effective branding and packaging. Prada has MASTERED this and entrepreneurs should take serious note. You’ll discover how to position your company as a premium / elegant brand in the marketplace, over and above other competitors. You’ll also learn hidden psychological influence factors that turn fans into loyal […]

Burberry: A Great Brand with Poor Social Engagement?

One of the BIGGEST mistakes made by major brands / celebrities on social media is a lack of reciprocal engagement with fans and customers. Allow me to clarify. Many companies feel that simply posting status updates or announcements on Facebook, Twitter, or Google+ constitute social networking and interaction. However, just like in real life offline, […]