Posted by Matthew Loop | 4 Comments
Teleseminars (also known as teleclasses) are such a great way to connect with your audience. Every time I host a live event like this I’m reminded of just how powerful they are at creating value for listeners, building trust, generating buzz, and turning leads into customers.
Last night, I hosted a seriously kick-ass event where I had 197 committed chiropractors tune-in and get access to what I called The Ultimate Social Marketing New Patient Blueprint. If you elected to miss it, you threw away what was akin to a winning lottery ticket.
When the call ended, I received a flood of positive feedback and many emails about how it was the best marketing teleseminar they’d ever been on. I focused on providing foundational social marketing strategy, rather than just the latest and greatest tactic.
As you already know, it’s the strategy that separates those that get a few new patients from the web versus those that get an extra couple dozen.
It’s a pretty cool feeling when other doctors and clients offer-up thank yous for helping push chiropractic out into the mainstream. My intention has always been to TRANSFORM chiropractic practices so more docs can reach the masses easier with their empowering message.
The internet and social media allow this mainstream market penetration to happen rapidly. In no other marketing medium (and in so little time) can you connect with potential new patients in your local community… period!
The web provides one of the best forms of leveraged marketing.
When I first started teaching chiropractors how to use social media the right way to build their practices, I wanted to make a lasting impact on the profession and to help other doctors connect with more people with the least resistance.
Social media does just this. It also levels the playing field between MD’s and chiropractors if you know how to use it correctly. Teleseminars are a natural extension to get people off of social media and onto a live event where they can get to know you.
Here are 5 “no-brainer” reasons why you, as a chiropractor, should do teleseminars:
1) You touch your audience with your voice. It’s very personal and a great way to build a connection, rapport and familiarity. You don’t have to sell anything on the teleclass either but you can make a call to action for a limited time offer. You can do these events for prospective and current patients.
2) Everyone has a phone! Doing chiropractic teleseminars is practically barrier-free for the listener. They can call in from wherever they are, as opposed to a webinar where they have to be at the computer. You make it easy for them to connect with you.
3) They offer an easy way to create a product in a relatively short time. You can literally hold the call today and start selling the finished product tomorrow!
4) Teleclasses are very inexpensive. In fact, you can even do them free! Virtually any chiropractor can produce one, regardless of your education, level of success or background.
5) They are an incredible way to generate new patients and increase the value of existing patient.
Since I’ve had a flood of chiropractors ask me about how to do these live calls, how to market them, how to pack the house, how to structure the content of the call, and how to make an high converting offer at the end, I plan on hosting a “how-to” teleseminar on those things.
While these events are simple to host, there’s a TREMENDOUS amount of strategy that goes into structuring everything and piecing together your content so it makes the biggest impact and (more importantly) gets new patients into your chiropractic practice.
Conducting regular chiropractic teleseminars can literally open-up a whole new dimension of marketing and trust-building with your chiropractic patients and prospective ones. If you’re interested in learning the right way to host a high-converting teleseminar, leave a comment below. This would easily be one of the most valuable trainings I’ve done to date.
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