Comments on: The #1 Reason Potential Customers Don’t Buy from You

By: Matthew Loop

Matthew Loop — Mon, 28 Mar 2011 16:24:31 +0000

Excellent examples and insight, Paul. Thanks

By: Paul Robertson

Paul Robertson — Mon, 28 Mar 2011 16:18:04 +0000

Quoting: 2. Outline and list the benefits of the service / product you’re providing. Make sure they’re in any online and offline written copy you have. It may see obvious to you, but it may be so obvious to the customer.

Benefits trump “feature” anytime…. BUT, take it to it’s conclusion by personalizing it…. “and what this means to YOU is…..” ie:
Feature: This car has ventilated disc breaks….. (so what?)
Benefit: so it will stop reliably, without fading… (OH, I see….)
WHAT THIS MEANS TO YOU IS: You won’t have to worry about your family’s safety on the drive back from skiing in the mountains…… (NOW it’s worth it to me)

By: Dr. Chris Frykman

Dr. Chris Frykman — Sat, 06 Nov 2010 15:11:26 +0000

Good point and awesome ideas Matt. I literally printed off the tips and put them on the wall in my office!

By: Douglas Yost

Douglas Yost — Mon, 17 May 2010 19:49:29 +0000

Thanks for the tips Matthew! You have to have these systems in place to set up trust before the potential new patients will make an appointment, but also after they are patients.

Some new patients you can just see it in their eyes that they are not sure if they believe you, usually because of some “myth” their neighbor told them.

By: Is your Chiropractic Business Card CRAP? | The Blog of Matthew Loop | Chiropractic Internet Marketing

Wed, 07 Apr 2010 15:37:59 +0000

[...] The #1 Reason Potential Customers Don’t Buy from You [...]

By: Sven

Sven — Sat, 03 Apr 2010 09:02:23 +0000

Matt,
the #1 reason, that people do not buy my product is, that they don’t believe me. I will think about that. To build up competence in the web is indeed a huge challenge. The idea with a laptop in the office for clients to get a review is great. That will work in the real estate business as well. I will look for a software, that puts a kind of guestbook ob the website and offers clients the possibility to leave a note.

By: Dr. Jonathan Walker

Dr. Jonathan Walker — Sun, 28 Mar 2010 05:18:01 +0000

Dr. Loop,

Great suggestion to put the laptop out to have patients leave reviews. However, I was wondering if this raises any red flags with google that there are a variety of reviews coming from the same IP address?

Thanks in advance for your response!

By: Matthew Loop

Matthew Loop — Tue, 23 Mar 2010 22:39:47 +0000

Thanks for your kind words, Dr. Scott! UniqueArticlePro.com is the best automated article submission software I’ve found. It allows you submit to over 500 quality article directories, sometimes many more. Once an article is posted, you don’t want to take it down or resubmit to the same site.

I would make article submissions a weekly part of your routine, though

By: Dr. Scott Garber

Dr. Scott Garber — Tue, 23 Mar 2010 22:23:36 +0000

Matthew,

I want to give you a plug and let people know that you help and guidance has literally helped my practice to explode. You are a chiropractic gem and a gift to chiropractors world wide. I have a question for you? I have started writing articles and press releases. Is there a way to submit them to many different sources, like Traffic Geyser, and have it done more automated? Its taking a lot of my time. Also, how often should I resubmit them to keep them fresh?

By: Dr. Daniel Burkhart

Dr. Daniel Burkhart — Mon, 22 Mar 2010 21:30:32 +0000

As always, great content doc! Look forward to your next post and even more steps to put into action to build social proof. Thanks again!