Posted by Matthew Loop | 10 Comments
There are dozens and dozens of ways to drive traffic to your chiropractic blog. You have everything from social media, search engine optimization (SEO), PPC marketing, mobile, etc… I can honestly say that I’ve tried all of them with varying degrees of success.
Of the many traffic generation mediums available, one method stands out by a long-shot above all others. The beautiful thing about this traffic source is that you have total control and can use to create a flood of traffic to anything you choose.
The results can be incredible. Have a glance at the following analytics chart for one of my sites.
The graph above shows traffic to one of my sites. You’ll notice the huge spike on December 9th. This was strategically planned and happened because I activated the traffic source. So, here’s the money question, what did I use to initiate a surge of traffic 3x higher than normal?
The answer is my email list!
To create a spike in my website traffic, the only thing I did was login to my Aweber account and send out an email about a new blog post. Within a few short hours, almost 900 readers flooded the blog to check it out.
Many chiropractors and bloggers that I speak with think that an email list is only used to promote affiliate offers or send general newsletters.
However, a mailing list is the BEST way to push a boatload of traffic to your website or blog. Usually, the response is better than any other medium because your subscribers know, like, and trust you.
Many times, the bigger the list, the bigger the traffic spike. You can see some great traffic from small lists, though. It’s not always about the size, as you can easily build your list up over time.
Besides pushing a large amount of traffic to my sites, my lists are the reason my online business generates the phenomenal income it does. You list is the one thing that Google cannot even take away from you. Ask any successful marketer and they’ll tell you that their list is the MOST important asset you have in internet marketing.
So, why is it that the majority of chiropractors and bloggers don’t have one? Regardless of your excuse, I’m letting you know that not having a list is a VERY BIG AND COSTLY mistake.
I strongly recommend you start building your list from day one.
Hands down, my biggest mistake when I got into internet marketing was not building a list for any of my sites from the get-go. I was wet behind the years, very naive.
Learn from my mistake! If I would’ve started my email lists from day one, my monthly income would probably be double what it is now.
Don’t put it off any longer. If you have blog or a regular chiropractic website and don’t have a mailing list, begin one immediately! If Google decides to mess with your site, you’re screwed without your core base you can keep in contact with.
Be careful of who you select for your email marketing and autoresponder system, though.
Selecting the right email marketing service is one of the MOST important activities you’ll ever do for your online marketing. Why, you may ask?
It’s because if you try to switch email hosting services later on, there’s a good chance you’ll lose 75% of your subscribers, as the new provider will require the subscribers you’re transferring to optin again!
It doesn’t matter how good of relationship you have with your list, if you make this mistake you’re toast. You’re guaranteed to lose the bulk of the email subscribers that you’ve organically built.
Don’t try to save a buck and get tricked into using free email software.
This is not an area where you want to cut costs. Inexperienced chiropractors and internet marketers make this mistake ALL OF THE TIME. They try to save money by hosting their email list with some run-of-the-mill free software, hoping to upgrade to Aweber later-on after they generate some income.
Point blank… this is very foolish!
Sure, you can build an email list on the free software but the moment you attempt to import the list to a top-notch service like Aweber, you’re going to lose 75% of your subscribers and more than likely they won’t come back.
The movers and shakers in the internet marketing world treat their website and blog like a real business. All businesses have necessary expenses, too. Yes, hosting your email subscriber list falls into that category.
If you’re doing things correctly, it’s impossible not to make the $20 / month it costs to use Aweber.
Is your chiropractic website or blog helping you build an email list? If not, TODAY would be the best time to start. Every day you stubbornly hold-out costs you traffic, new patients, and income.
Grab your trial of Aweber for just $1
My recommended email marketing solution and list host is Aweber. You can grab a dollar trial to test it out as well. It’s a fully functional members account including unlimited email campaigns and follow-ups. You’ll get to see for yourself just how powerful it can be for your site or chiropractic blog. There’s also no risk since they offer a 30 day money back guarantee.
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