Posted by Matthew Loop | 15 Comments
Ever since the new Google algorithm and local search update recently, I’ve been bombarded with questions from concerned chiropractors, internet marketers, and other business professionals. I can understand the concern and frenzy especially from beginners online.
One very important thing to note, though. DON’T FREAK OUT! The sky is not falling nor is there a conspiracy to bump you down the search listings…
Google never remains static and has been changing since they began in business. This holds true for their search algorithms as well.
Don’t be fooled by the fact that Google’s had the same home-page with little variation since it’s inception. Unless you’re heavy into online marketing, previous updates may not have been so obvious.
Believe it or not, though, most of the emails and feedback I’ve received has been about how my clients rankings have increased. Why? It’s pretty simple. If you’re trying to build a long-term presence online through a variety of different content mediums and legitimate linking, Google actually likes that.
If you’re obeying their rules for marketing and not trying to find the newest “loophole” or trick to gain short-term advantage, you’re in the clear.
For quite awhile now, I’ve stressed strategic link-building to clients websites and their Google Places (formerly Google Maps) listings in order to build site authority… AND… a wonderful thing has now happened:
The fresh integrated Google search results now COMBINE your organic and local business rankings! This new Google algorithm was created to make finding your businesses easier.
I like the sound of that, don’t you?
As I mention in the video below, there are a couple things that hold true. If you consistently market your business / practice with the strategies I share on this blog and in my learning systems, you’ll set yourself up for long-term sustainability and will be practically bulletproof in regards to future changes or pattern interrupts.
This recent Google update places emphasis on the importance of maintaining a strong presence in ALL aspects of the web. This is exactly what you learn how to do on this blog and what I’ve spoken about for the last few years
In this video update from the Ritz Cancun, I clear up a few more CRITICAL misconceptions you need to be aware of, too. Check it out now since it affects you.
So, to silence any rumors, there’s no conspiracy to dethrone your previous top Maps or website listing. The game has just changed slightly and more of a multidimensional marketing approach is needed if you intend to thrive and be the “top-dog” locally online.
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