Posted by Matthew Loop | 6 Comments
Seems like every other day a handful of chiropractic consultants start offering social media and internet marketing training for their clients. Then, after that, you see them advertising in Dynamic Chiropractic or Chiropractic Economics about how to get dozens of new patients / month using the web.
I’m always blown away by how other chiropractic coaching groups / consultants can make such claims when they don’t truthfully have experience building a practice using social media or the internet.
The kicker is when you reverse engineer their own internet marketing and presence, it’s incredibly weak and lacking so it’s easy to call their bluff.
Unfortunately, to advertise in these major industry publications, you don’t need to show proof of any claim. If you have the money to spend, they’ll gladly print your ad.
Why do I have an issue with this?
It’s just plain misleading. That would be like going to a general practitioner for a brain tumor and expecting him to operate. Does that make sense at all?
Of course not! You go to a neurosurgeon because that’s his / her SPECIALTY.
Another great example of this concept would be a medical doctor that goes to a weekend seminar and learns how to “adjust” the spine. As a chiropractor, it took you 2-3 years to perfect this art.
Can a medical doctor really learn to adjust like an experienced chiropractor in a short weekend?
This is what sours a lot of chiropractors from trusting other experienced coaches that can actually help them. They’ll have a bad experience with social media / internet marketing from someone that has little to no experience, then the doctor thinks this marketing doesn’t work.
Meanwhile, what should’ve happened from the beginning is the chiropractor should’ve sought out a specialist. Not only that, but the “general” or inexperienced chiropractic consultant shouldn’t have been allowed to make unsubstantiated claims.
This is a fair word of caution.
Whatever area you want to grow your practice in, seek-out a specialist with an extensive results-driven track record in that same area.
I know this seems pretty obvious but you’d be surprised at just how many fall for the direct response advertisements that are floating around in offline chiropractic publications, online, and in your mail box.
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