This post is going to address the many emails and proposals I receive on a regular basis concerning potential joint venture deals and relationships. If we\u2019re going to work together, you need to understand what’s below.<\/p>\n
To put it bluntly, I’m a results type of person. I’m not too interested in intentions or “potential.”<\/p>\n
What I value greatly are things like transparency, honesty, integrity, and repeat customers. If you\u2019re disciplined, read this entire blog post and follow directions, there\u2019s a chance we might work together.<\/p>\n
These are things that are important to me:<\/strong><\/p>\n <\/p>\n Here’s how joint ventures usually happen:<\/strong><\/p>\n I\u2019m a bottom line kinda guy. I don’t have time to waste on bullshit and excuses.<\/p>\n With 12 people in my two\u00a0companies and several products, I have very little time.<\/p>\n LET ME SAY AGAIN: I HAVE VERY LITTLE TIME The time I have is focused on getting results for clients, traveling the world, consulting, managing my team, and spending time\u00a0with those closest to me.<\/p>\n Every week, I get approximately 5-10 proposals from people to promote their products or services. If you\u2019re here, it\u2019s because we haven\u2019t partnered together or done a deal together before.<\/p>\n Here are my rules for starting out:<\/p>\n By the way, if you HAVE gotten here by accident or we’ve worked together (or you\u2019ve come to me via a personal referral), then you should contact my assistant. You’re in the clear.<\/p>\n Here’s the deal straight to the point:<\/strong><\/p>\n After building a big responsive list and a couple of real companies, I know what works and doesn\u2019t. Below is a pretty detailed summary of my rules and expectations.<\/p>\n I\u2019m a slow date \u2013 and build relationships slowly on the basis of trust, testing, reputation and results. My most precious assets are time and my reputation.<\/p>\n I have ZERO tolerance or patience for anything that wastes or damages either of them.<\/p>\n Next, you\u2019ve got to cut to the chase and SHOW ME THE MONEY.<\/p>\n Look, it isn\u2019t \u201call about the money\u201d \u2013 but I\u2019ve got a\u00a0thousand\u00a0ideas of my own and products I haven\u2019t even sold to my own lists yet (so I get to keep all the money), so if I\u2019m going to get distracted by anything, it has to MAKE SENSE.<\/p>\n I’m looking for 2 key things:<\/strong><\/p>\n Which in turn, get us more customers.<\/p>\n JV and affiliate deals are about the CUSTOMERS and EXPOSURE. It’s rarely about the money, but when it is, it\u2019s got to be a straight line from my list to the bank.<\/p>\n Having said that, let\u2019s get down to business and I\u2019ll fill you in on how we can succeed.<\/p>\n Rules and expectations for promoting your products and services:<\/strong><\/p>\n You<\/strong>. I need to know what YOU have to offer. How large is your list? What is the demographic\/psychographic makeup of that list? What is the open rate? What is the clickthrough rate? What do they buy? What do they not buy?<\/p>\n How long you\u2019ve been at this?<\/strong> If you\u2019re a start-up or newbie, we\u2019re not a match. Unless you\u2019ve got an INCREDIBLE story to tell and 90% of what you\u2019re going to share with me below is a match, you\u2019ve got to earn some stripes and prove what you have works and sells.<\/p>\n The Product.<\/strong> It has to be good and it has to work. I don\u2019t promote products that escalate to an event that escalate and I don\u2019t get paid. Events that are part of a bonus or deliver at the end of a product training do well.<\/p>\n I avoid any connection with MLMs publicly and do not promote anything in that space so don’t approach me with any of that. Products that help doctors and professionals get more customers and make more money do well.<\/p>\n Sales process. <\/strong>If you haven\u2019t sold or promoted my product first, I WILL NOT promote yours. The only exception to this is if you’ve invested\u00a0to join my VIP private\u00a0coaching program and I’ve helped you build \/ refine your product.<\/p>\n If we get to the point where I AM going to promote your product, you need to come with a well-oiled business, sales funnel and sales process that you can PROVE works.<\/p>\n That means you need to show and prove with verified reports and web stats:<\/strong><\/p>\n And provide me with links to your sales pages, upsell, downsell, email messages, sequences, videos, teleseminar and webinar scripts and files.<\/p>\n Nothing remotely competitive<\/strong>. Obvious but needs to be said. We do social media consulting and sell online courses in profitable internet marketing. I no longer promote people with competitive products and shy away from folks who have relationships with people who are close to competitors. A confused prospect doesn\u2019t buy. I\u2019m not worried about competition, I\u2019d rather focus our energy on opportunities that convert.<\/p>\n Proof related<\/strong>. Their must be proof that it works.<\/p>\n Sales material and copy<\/strong>. You need to invest in understanding MY audience, not the other way around. Get on my mailing list. Read the outbound messages. Read my blogs. Study my products. Use them. Get results. Then write the outbound copy and subject lines for me in my voice so I don\u2019t have to do all the work.<\/p>\n Rapport<\/strong>. My audience only buys from other people when they know I have a relationship with them. If you monitor my stuff, you\u2019ll see I have long time relationships with everyone I promote.<\/p>\n Results in advance<\/strong>. I only promote people who promote us first and who have produced results. One result is worth more than a thousand\u00a0intentions.<\/p>\n Use our products with proof<\/strong>. My lists want to know \u201chow to\u201d. When I can show them how to do something and I show proof they are a user of our products too, they buy. Again, my audience is interested in social media\u00a0marketing, building a list and above all, getting new customers and creating a better life.<\/p>\n Once I see results, get paid, hear good things from customers and know the ones who take action got results, we progress.<\/p>\n This is a PERMISSION business and I don\u2019t give anyone permission or access without PROOF. No proof, no access.<\/p>\n Nothing blind<\/strong>. Everything I promote I\u2019ve reviewed, used and gotten results from personally. So whatever it is, I need to see and use it myself first.<\/p>\n Reputation, not cash<\/strong>. That\u2019s my only real asset besides time. I guard it carefully. I don\u2019t care about squeezing an extra dime \u2013 I care about clients\u00a0for life. So my brand and association with someone else\u2019s brand must be impeccable.<\/p>\n Priority scheduling based on results<\/strong>. I have room for about 6-8 new offers a year. I schedule based on these rules which are driven on the basis of results. So the folks I promote have generated results in the past and I take care of them first. The rest are scheduled long in advance.<\/p>\n Getting paid on time<\/strong>. Goes without saying. Zero tolerance for bullshit.<\/p>\n No second chances<\/strong>. I ban customers for life that burn us or are abusive. Same with partners. I get rid of users and abusers from life and business without remorse.<\/p>\n No opportunities to fool me twice. Don\u2019t exaggerate, because the truth will come out and that will be it.<\/p>\n Let me be very clear<\/strong>:<\/p>\n If you’re approaching me and you don\u2019t have a marketing platform that\u2019s equal in size or larger than mine or with a big opportunity that’s proven, you MUST provide results in advance.<\/p>\n DO NOT \u201ccome to the table\u201d asking for something first. It\u2019s not going to happen.<\/p>\n I\u2019m interested in penetrating these markets \u2013 I have a series of products that can help these people):<\/p>\n Small business owners<\/strong>\u00a0\u2013 these are people who have a product or service of their own<\/p>\n Corporate<\/strong> \u2013 where \u201cbrand\u201d is the ultimate product and they want to extend their brand to various marketing channels<\/p>\n Bizop<\/strong>. The \u201cbusiness opportunity\u201d space \u2013 i.e., people who do not have products or services themselves but want to start a business of their own<\/p>\n Authors, experts, speakers and coaches<\/strong> \u2013 these are people who ARE the product<\/p>\n Note that I\u2019m interested in DEALS that are larger than I already have \u2013 in other words, an ideal partner is someone who has a larger\u00a0platform than we do. The kind of deals that get my attention is when you have the ability to reach a market where we can add a few hundred to a few thousand customers\u00a0with the least amount of work.<\/p>\n That means you ALREADY HAVE RELATIONSHIPS with a large base of customers. That\u2019s what gets my attention.<\/p>\n Your next steps are simple:<\/strong><\/p>\n I know that if you don\u2019t go through the paces and provide this, it means you won\u2019t succeed in our partnership either. If you don\u2019t hear from me, try resending in one week. Don\u2019t take it personally. I do my best to follow up and follow through.<\/p>\n I get a couple hundred emails a day and some get missed. Remember, results do not equal intentions.<\/p>\n Lastly, and MOST Importantly<\/strong><\/p>\n I don\u2019t compromise. When I do, it makes my life hell.<\/p>\n Expectations are the enemy of happiness. I made that up about ten years ago and believe it\u2019s absolutely true.<\/p>\n So here\u2019s how you can manage YOUR<\/strong> expectations (I\u2019ll take care of my own):<\/p>\n If you can\u2019t deal with my rules, don\u2019t bother responding or writing. We\u2019re not meant to work together. However, if you\u2019re cool with this, let\u2019s have fun, change lives and make money together!<\/p>\n","protected":false},"excerpt":{"rendered":" This post is going to address the many emails and proposals I receive on a regular basis concerning potential joint venture deals and relationships. If we\u2019re going to work together, you need to understand what’s below. To put it bluntly, I’m a results type of person. 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