{"id":2441,"date":"2011-05-09T04:57:55","date_gmt":"2011-05-09T11:57:55","guid":{"rendered":"https:\/\/dcincome.com\/blog\/?p=2441"},"modified":"2012-07-29T15:35:29","modified_gmt":"2012-07-29T22:35:29","slug":"does-your-marketing-guru-suck","status":"publish","type":"post","link":"https:\/\/dcincome.com\/blog\/does-your-marketing-guru-suck\/","title":{"rendered":"Does Your Marketing Guru Suck?"},"content":{"rendered":"<p>This blog post has been a long time in the making. When I was in the Dominican Republic a few days ago, I was reminded why most &#8220;gurus&#8221; just flat-out suck! The BIG reason why this is true for an overwhelming majority of gurus is that their actions are not congruent with their spoken words.<\/p>\n<p>Here&#8217;s what I mean. I&#8217;ll give you two examples&#8230; one in the internet marketing industry and another in the chiropractic profession.<\/p>\n<p>In the never-short-on-hype internet marketing industry, you find gurus all the time that try to appeal the subconsciously strong desires of beginner marketers. The most powerful driving factors are typically freedom \/ flexibility to do what you want, when you want.<\/p>\n<p>Let&#8217;s face it, the reason why people go into online marketing is because they want the perceived lifestyle their guru is living on YouTube.<\/p>\n<p>I don&#8217;t see anything wrong with marketing this way as long as your life fully reflects this.<\/p>\n<p>If you EXERCISE your ability to live the &#8220;internet lifestyle&#8221; the majority of time, and really enjoy your freedom \/ flexibility (away from work), then you&#8217;re practicing what you preach.<\/p>\n<p>That&#8217;s being genuine.<\/p>\n<blockquote><p>What ticks me off, though, is I go many live events and many of these men and women are just full of crap.<\/p>\n<p>I know this because I&#8217;ve met and interviewed their associates or interacted with the top marketers personally. The stunning truth is, many spend 60-70 hours a week behind a computer.<\/p>\n<p>However, maybe they feel because the &#8220;work from home&#8221; it&#8217;s ok and there&#8217;s nothing wrong with preaching a lifestyle that they don&#8217;t currently live themselves.<\/p>\n<p>This is very uncool.<\/p><\/blockquote>\n<p>Their ghostly-pale skin and social ineptitude are dead giveaways to the fact away they never get out, too. They&#8217;re like hermits. I digress, though.<\/p>\n<p>But tell me this&#8230; what good is generating an absolute fortune online if you aren&#8217;t committed to enjoying the fruits of your labor?<\/p>\n<p>On top of that, what good is making a lot of money if you don&#8217;t have systems in place that allow you to step away anytime you want and have fun?<\/p>\n<p>Completely ridiculous!!<\/p>\n<blockquote><p>If you&#8217;re not careful, the money becomes a numbers game after awhile&#8230; a constant and ADDICTING competition of sorts. I fell into that trap early on but was fortunate to snap out of it.<\/p>\n<p>While I do think there&#8217;s merit in setting goals and increasing your income along with doing bigger and better things, money is simply a means to an end.<\/p>\n<p>Making money is pointless if you&#8217;re not going to do what you love with it, spend time with those closest to you or make a difference in the world.<\/p>\n<p>Life is about your experiences.<\/p><\/blockquote>\n<p>What do you think?<\/p>\n<p>This same problem persists heavily in the chiropractic profession. You&#8217;ve got these gurus that have set this garbage standard for what a successful chiropractor is supposed to have and do.<\/p>\n<p>You know, &#8220;see 500-2,000 a week in only 3 days&#8221; nonsense. Yeah, I&#8217;m sure these guys are relaxed and not worried about seeing more patients or breaking records the other 4 days&#8230; what a joke.<\/p>\n<p>Now, while there are people that do that (and I&#8217;ve spoken to many), wouldn&#8217;t you know that they have no more freedom and flexibility than the doctor seeing 20 patients per week struggling just to get by.<\/p>\n<p>Don&#8217;t be fooled.<\/p>\n<p>That&#8217;s like someone that drives an exotic car, for example. From the surface, you think they&#8217;re living at a much higher standard than those driving not so nice cars. But, in actuality, their discretionary income is pretty close to the same as &#8220;Joe the Plummer.&#8221;<\/p>\n<p>These high-volume DC&#8217;s all come to me with the SAME questions. &#8220;How can I create systems online and passive income steams to step away from the office and play more than I work?&#8221;<\/p>\n<blockquote><p>The worst are the doctors that dupe themselves into thinking \/ believing that seeing patients in the office is more important that spending time with family or having more flexibility.<\/p><\/blockquote>\n<p>I know that&#8217;s going to piss some people off, but they can get over it.<\/p>\n<p>That&#8217;s just a weak rationalization because these chiropractors cannot break away. They&#8217;re working 60 hours per week because that&#8217;s what their &#8220;guru&#8221; told them to do for 20 years then retire. Or, they&#8217;ve developed the bad habit.<\/p>\n<p>What an outdated model that completely <span style=\"text-decoration: underline;\">excludes<\/span> leverage. Utter junk&#8230;<\/p>\n<p>I think having passion for chiropractic and serving others is great and I truly love the rewarding profession we&#8217;re a part of. In fact, those doctors that do the best financially typically are on purpose with passion and strongly motivated.<\/p>\n<p>But let&#8217;s come back to reality for a second. If you&#8217;re going to tell me you&#8217;d rather be in your office 60 hours per week over being with those closest to you (or enjoying greater freedom \/ flexibility), you&#8217;re NOT\u00a0 being honest with yourself.<\/p>\n<blockquote><p>Life&#8217;s way too short to play games and to settle for less than what you really want. It&#8217;s time to do an inventory on the guru that&#8217;s been leading you into the light&#8230; or off the cliff!<\/p><\/blockquote>\n<p>Make sure his \/ her words are congruent with their actions. If they preach freedom, flexibility and a better life, are they REALLY living it or just REALLY good at marketing? Also, do their protocols and systems prioritize revolve around giving you more time?<\/p>\n<p>Take a step back from everything and really put your finger on what you want out of life. As you&#8217;re aware, we are not guaranteed to be here tomorrow. What are you going to do with now?<\/p>\n<p>Here&#8217;s a little something special. I made a cool video you&#8217;re going to like.<\/p>\n<p>You&#8217;ll get to see some pristine footage of the Dominican Republic and a bunch of other stuff. At 3 min 36 sec into the video, you&#8217;ll get to see the dolphins flying close-up! Check it out and tell me what you think \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><object width=\"385\" height=\"317\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/ZkZW7uC5wS8?fs=1&amp;hl=en_US&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"385\" height=\"317\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/www.youtube.com\/v\/ZkZW7uC5wS8?fs=1&amp;hl=en_US&amp;rel=0\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<p>&nbsp;<\/p>\n<p>\u2013<\/p>\n<p>Did you like this post? If so, click the Facebook \u201clike\u201d button below and share it with your friends!<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Related Blog Posts:<\/em><\/span><\/p>\n<p><strong><a title=\"The 10 MOST Powerful Facebook PPC Advertising Tips\" href=\"https:\/\/dcincome.com\/blog\/the-10-most-powerful-facebook-ppc-advertising-tips\/\">The 10 MOST Powerful Facebook PPC Advertising Tips<\/a><\/strong><\/p>\n<p><strong><a title=\"Exotic Adventures in Mexico\" href=\"https:\/\/dcincome.com\/blog\/exotic-adventures-in-mexico\/\">Exotic Adventures in Mexico<\/a><\/strong><\/p>\n<p><strong><a title=\"A Disturbing Trend in Chiropractic Marketing\" href=\"https:\/\/dcincome.com\/blog\/a-disturbing-trend-in-chiropractic-marketing\/\">A Disturbing Trend in Chiropractic Marketing<\/a><\/strong><\/p>\n<p><strong><a title=\"Charlie Sheen WINNING Streak Continues in Atlanta\" href=\"https:\/\/dcincome.com\/blog\/charlie-sheen-winning-streak-continues-in-atlanta\/\">Charlie Sheen WINNING Streak Continues in Atlanta<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog post has been a long time in the making. When I was in the Dominican Republic a few days ago, I was reminded why most &#8220;gurus&#8221; just flat-out suck! The BIG reason why this is true for an overwhelming majority of gurus is that their actions are not congruent with their spoken words. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,8,35,63],"tags":[2661,2655,284,366,126,2659,48,90,612,5,133,614,613,283,196,2662,334],"class_list":["post-2441","post","type-post","status-publish","format-standard","hentry","category-affiliate-marketing","category-chiropractic-marketing","category-internet-marketing","category-social-media-marketing","tag-affiliate-marketing","tag-chiropractic-marketing","tag-dominican-republic","tag-dr-matthew-loop","tag-facebook-marketing","tag-internet-marketing","tag-internet-marketing-consultant","tag-marketing-chiropractic","tag-marketing-guru","tag-matthew-loop","tag-online-marketing","tag-online-marketing-coach","tag-paradisus-punta-cana","tag-punta-cana","tag-social-media-consultant","tag-social-media-marketing","tag-social-networking"],"_links":{"self":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/2441"}],"collection":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/comments?post=2441"}],"version-history":[{"count":42,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/2441\/revisions"}],"predecessor-version":[{"id":2502,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/2441\/revisions\/2502"}],"wp:attachment":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/media?parent=2441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/categories?post=2441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/tags?post=2441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}