![\"\"](\"https:\/\/dcincome.com\/blog\/wp-content\/uploads\/2011\/05\/OMG-300x200.jpg\" "\\"Facebook")
<\/a>The Right Image<\/p>\nThe Internet is an image-based medium. That does not mean that copy is not important.<\/p>\n
What it does mean is that photos, artwork, or graphic designs make an immediate first impression that can make people want to see more… or that can simply make them turn to something else.<\/p>\n
Thus, you want to find the image that will capture people\u2019s attention.<\/p>\n
Here are some key points towards finding that picture that will help make sure your Facebook PPC advertising ten times more effective.<\/p>\n
1) The image should be attractive and tasteful<\/p>\n
2) Sometimes UGLY, in-your-face images work very well, too<\/p>\n
3) Ideally the image should be connected to your product \/ service<\/p>\n
4) Active images work well<\/p>\n
5) Sometimes symbols or images that generate curiosity work<\/p>\n
6) The image can define a specific feeling or moment<\/p>\n
7) Advertising is emotional which means your image needs to make people want to see more<\/p>\n
Here are a few examples to clarify these points.<\/p>\n
Advertise a vacation spot with an inviting picture of the area such as a pristine beach caressed by gentle waves.<\/p>\n
Capture people\u2019s attention to exercise products with a fit-bodied person working out<\/p>\n
Advertise men\u2019s formal wear with a handsome groom in a tux<\/p>\n
If you\u2019re selling flowers, then show a gorgeous bouquet and the happy young woman receiving it<\/p>\n
Sell grills with a picture of a guy cooking a great steak on one<\/p>\n
Show fantastic looking apples on a tree if you\u2019re peddling fresh fruit<\/p>\n
Make people want to click through to your site and opt-in \/ purchase your product by using a striking visual image that defines your product through look, experience and emotion.<\/p>\n
Pictures sell; it\u2019s that simple.<\/p><\/blockquote>\n
Essential Words<\/p>\n
Copy is very important too with Facebook PPC advertising<\/a>. You\u2019re allowed 135 characters and how you use them will help ensure that the right people click through to your site. One way to make sure than you\u2019re attracting potential buyers is by listing the price on your advertisement.<\/p>\n
As an example, let\u2019s say that you\u2019re selling weight sets and your minimum set costs $400. Listing that price will exclude those who won\u2019t pay that price from clicking through and costing you money. You don\u2019t want to attract buyers who won\u2019t spend more than $200 when you have nothing cheaper than $400.<\/p>\n
The Final Word<\/p>\n
The final word or phrase on Facebook PPC advertising is the \u201ccall to action.\u201d Include one in your advertisement. You want people to act on your ad and so include the words that will entice them to do so. Imply scarcity, too.<\/p>\n
Finding an appropriate image is the first step towards ensuring that your Facbook ad generates clicks that will get people to your site. Make sure that your photo is eye-catching, curiosity evoking, tasteful and connected to your product or service.<\/p>\n
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Did you like this post? If so, click the Facebook \u201clike\u201d button below and share it with your friends!<\/p>\n
Also, visit this link<\/a> to get the replay of my widely publicized Facebook Ads marketing blueprint teleseminar. It’s 2 hours jam-packed with everything you need to know to get profitable quick using Facebook ppc.<\/p>\n
Related Blog Posts:<\/em><\/span><\/p>\n
The 10 MOST Powerful Facebook PPC Advertising Tips<\/a><\/p>\n
Facebook Fan Page Marketing WARNING<\/a><\/p>\n
The BIGGEST Facebook Ads Marketing Event of the Year!<\/a><\/p>\n
How to Add your Facebook Fan Page to your Personal Profile<\/a><\/p>\n