{"id":2663,"date":"2011-06-07T07:58:11","date_gmt":"2011-06-07T14:58:11","guid":{"rendered":"https:\/\/dcincome.com\/blog\/?p=2663"},"modified":"2012-07-31T13:28:51","modified_gmt":"2012-07-31T20:28:51","slug":"is-your-email-marketing-approach-backwards","status":"publish","type":"post","link":"https:\/\/dcincome.com\/blog\/is-your-email-marketing-approach-backwards\/","title":{"rendered":"Is Your Email Marketing Approach Backwards?"},"content":{"rendered":"

This is a post in response to one of the most commonly asked questions I get about how often to mail to your email list. Honestly, most are doing email marketing completely ass-backwards. By that, I’m referring to the frequency of communication.<\/p>\n

If you’re on my list, you understand that you’ll get an email from me at least twice per week. Sometimes I may also send up to 5 emails in a week.<\/p>\n

The inexperienced marketer may say that’s just way too many emails, but here’s the deal.<\/p>\n

My content is not for everyone and I frankly I don’t want just anyone on my email list. I want people who are committed that I can build a relationship with, provide great business-building strategies to, and empower them with a skill-set that pays them over and over for life.<\/p>\n

For every unsubscribe I get due to “way too many emails,” I gain 97 more email subscribers.<\/p>\n

Far too many times businesses and marketers are concerned about the wrong things. I (like you should be) could care less about those that unsubscribe from my list or no longer elect to be a Facebook fan. I’m only looking to attract a certain type of person and not trying to appeal to everyone.<\/p>\n

Think about this…<\/p>\n

How often do you communicate with your best friend or close members of your family? There’s a good chance you talk to, Skype, or email them multiple times per week. Right?<\/p>\n

I’m going to strongly encourage you to treat your email list like your family and keep in contact with them at minimum of a couple times per week.<\/p><\/blockquote>\n

This is hands-down one of the most important ways to build an active and responsive tribe. A few years ago I was skeptical until I began to send more emails myself. A funny thing happened, as I began to get more traffic, better social activity, and many more sales.<\/p>\n

I’d recommend that 80% of your email content be value-driven and the other 20% be promotional. Also, train your readers to click. I go into that more in-depth in The Ultimate Email Marketing Domination Guide<\/em> at the link below.<\/p>\n

\u2014<\/p>\n

Did you like this post? If so, click the Facebook \u201clike\u201d button below and share it with your friends!<\/p>\n

Related Blog Posts:<\/em><\/span><\/p>\n

The Ultimate Email Marketing Domination Guide<\/a><\/strong><\/p>\n

Email Marketing Tips for Small Businesses<\/a><\/strong> <\/em><\/p>\n

The Painful and Crippling Cost of Inaction<\/a><\/strong><\/p>\n

Simple Trick Gets QUALITY Facebook Fans Fast<\/a><\/strong><\/p>\n

 <\/p>\n

\"Email<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is a post in response to one of the most commonly asked questions I get about how often to mail to your email list. Honestly, most are doing email marketing completely ass-backwards. By that, I’m referring to the frequency of communication. If you’re on my list, you understand that you’ll get an email from […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,8,35,63],"tags":[2661,359,434,360,670,2655,366,248,671,672,2659,365,5,2662],"class_list":["post-2663","post","type-post","status-publish","format-standard","hentry","category-affiliate-marketing","category-chiropractic-marketing","category-internet-marketing","category-social-media-marketing","tag-affiliate-marketing","tag-chiropractic-blog","tag-chiropractic-blogging","tag-chiropractic-blogs","tag-chiropractic-email-marketing","tag-chiropractic-marketing","tag-dr-matthew-loop","tag-email-marketing","tag-email-marketing-for-chiropractors","tag-email-marketing-online","tag-internet-marketing","tag-matt-loop","tag-matthew-loop","tag-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/2663"}],"collection":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/comments?post=2663"}],"version-history":[{"count":9,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/2663\/revisions"}],"predecessor-version":[{"id":4748,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/2663\/revisions\/4748"}],"wp:attachment":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/media?parent=2663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/categories?post=2663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/tags?post=2663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}