{"id":4529,"date":"2012-07-07T06:40:16","date_gmt":"2012-07-07T13:40:16","guid":{"rendered":"https:\/\/dcincome.com\/blog\/?p=4529"},"modified":"2012-07-07T06:40:16","modified_gmt":"2012-07-07T13:40:16","slug":"burberry-a-great-brand-with-poor-social-engagement","status":"publish","type":"post","link":"https:\/\/dcincome.com\/blog\/burberry-a-great-brand-with-poor-social-engagement\/","title":{"rendered":"Burberry: A Great Brand with Poor Social Engagement?"},"content":{"rendered":"

One of the BIGGEST mistakes made by major brands \/ celebrities on social media is a lack of reciprocal engagement with fans and customers. Allow me to clarify. Many companies feel that simply posting status updates or announcements on Facebook, Twitter, or Google+ constitute social networking and interaction.<\/p>\n

However, just like in real life offline, in order to successfully build a strong relationship both individuals need to participate in the conversation and be EQUALLY heard. Just “notifying” your audience of what’s going-on is like going to a party, doing all of the talking, and not listening nor being concerned with anyone else.<\/p>\n

Here’s a quick video I created of one of my favorite companies, Burberry<\/a>. I’ve been a loyal customer for years so this is more like constructive criticism than anything.<\/p>\n

I will say the overwhelming majority of brands are making this same exact mistake revealed in the video and it’s limiting their revenue generated from social media to a small fraction of what it could be. In order to truly maximize effectiveness, these strategies shared in the clip need to be implemented.<\/p>\n

Click the play button below to watch:<\/p>\n

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\u2014<\/p>\n

Did you like this post? If so, click the Facebook \u201clike\u201d button below and share it with your friends!<\/p>\n

Related Blog Posts<\/em><\/span><\/p>\n

Business Owners Upset and OUTRAGED with Facebook?<\/strong><\/a><\/p>\n

How NOT to Piss People off on Facebook!<\/a><\/strong><\/p>\n

The BIGGEST Celebrity Social Networking Mistake<\/a><\/strong><\/p>\n

How to Make Your Website or Blog Pinterest Friendly<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the BIGGEST mistakes made by major brands \/ celebrities on social media is a lack of reciprocal engagement with fans and customers. Allow me to clarify. Many companies feel that simply posting status updates or announcements on Facebook, Twitter, or Google+ constitute social networking and interaction. However, just like in real life offline, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,63],"tags":[1489,1481,1477,1478,1486,1487,1480,1479,1485,1483,366,1488,1482,365,5,1490,21,753,2662,1484],"class_list":["post-4529","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","category-social-media-marketing","tag-brands-internet-marketing","tag-brands-marketing","tag-burberry","tag-burberry-brit","tag-burberry-fall","tag-burberry-london","tag-burberry-outlet","tag-burberry-sale","tag-burberry-spring","tag-burberry-usa","tag-dr-matthew-loop","tag-internet-marketing-for-brands","tag-luxury-brands","tag-matt-loop","tag-matthew-loop","tag-online-marketing-for-brands","tag-social-media","tag-social-media-for-brands","tag-social-media-marketing","tag-social-media-marketing-for-brands"],"_links":{"self":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/4529"}],"collection":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/comments?post=4529"}],"version-history":[{"count":5,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/4529\/revisions"}],"predecessor-version":[{"id":4535,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/4529\/revisions\/4535"}],"wp:attachment":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/media?parent=4529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/categories?post=4529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/tags?post=4529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}