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<\/a>If you don’t have any reviews online, you’re not even in the game, hence you’re missing-out on an avalanche of new customers and income that could be coming through your doors.<\/p>\nLet me give you an example:<\/strong><\/p>\n I had a VIP client last year who was doing fairly well as a chiropractor. Most of his practice was referral-based and he really didn’t invest much time in the internet since he was already doing well over $400k \/ year.<\/p>\n Well, he applied for my coaching since he wanted to add a new dimension to his marketing and create new possibilities for practice growth.<\/p>\n Once accepted, the first thing I did was go to the above sites I just mentioned to check for negative reviews and his reputation. We actually did this exercise together and he was SHOCKED by what he found.<\/p>\n First of all, he really didn’t have many reviews at all and most sites he had zero.<\/p>\n However, on Yelp and Google+ Local (formerly Google Places), we found that he had a 1 star review on both from the same client. The kicker was the review was two years old AND showed up prominently when you would search “chiropractor (his town).”<\/p>\n Now, this doc was very surprised so I told him to go to a few of his friends and family members and ask them what they thought of a business that has a 1 star review. I wanted him to observe their immediate perception.<\/p>\n Well, when this chiropractor client got back to me, he told me the people he asked associated a low review with bad quality obviously. But, they also threw-out terms like dirty, unprofessional, and unfriendly.<\/p>\n I had actually been to this doctors office so I know (as well as he did), that his office was a great environment. It was very modern with a friendly staff… and clean. The point is, it didn’t matter what he or I knew, it was all about how prospective patients were perceiving his brand online.<\/p>\n Make sense?<\/strong><\/p>\n Now he started to understand how social proof was heavily working against him on the internet. But wait, there’s more! You’re going to flip-out when you see the dollars this translated to.<\/p>\n Back to the story. So, what we did after was implement an aggressive feedback-generating campaign from his past patients. I gave him my infamous Google review email scripts he could send to his patient list. I also taught him an in-office procedure that would basically turn his patients into disciples for his practice.<\/p>\n Fast-forward a bit… he got 27 Google reviews and 15 Yelp reviews from the email script I gave him. His in-office protocol netted him an extra 22 Google and 7 Yelp for the week.<\/p>\n The bottom line is NOW he had 49 positive 5 star Google reviews and 22 from Yelp, as opposed to the 1 star on each before.<\/p>\n How does that translate into DOLLARS and business growth?<\/strong><\/p>\n Ever since he became the leader in his community with reviews (while burying the negative one), this doctor now gets an average<\/span> of 12 new patients per month JUST FROM THE REVIEW SITES. He tracks these calls by separate phone numbers so he knows exactly where they’re coming from, too.<\/p>\n This chiropractor also knows the average life-time value per patient that walks through his door (and you should, too). He told me it’s right around $1,700 with almost $500 of that collected within the first month of care.<\/p>\n Let’s do the math.<\/p>\n Because of what we strategically implemented together, my client is bringing-in 12 MORE new patients per month than what he was doing before. That’s an extra $6,000 per month that gets collected directly because of the overwhelming positive social proof on the review sites.<\/p>\n Should this average hold true for a year, that amounts to an extra $72,000 he’ll add to the bottom line in the short-term. Over the long-haul (based on his lifetime value), the extra 144 patients he gets from the internet in a one year span will yield about $244,800 in new practice revenue!<\/p>\n So, how much did the 1 star review actually cost this chiropractor?<\/strong><\/p>\n Well, the only way we could really tell was to become the top-dog like what we had done in his local market. As you can clearly see, he was MISSING-OUT on around $6,000 per month just from having this 2 year old negative review that he didn’t even know existed previously.<\/p>\n Why am I discussing this in a blog post?<\/p>\n As a business owner, you MUST know what’s being said about you online. Ignorance in no defense! The effects of a negative review can cripple your marketing efforts, new customer acquisition, and sales more than you could ever imagine.<\/p>\n Be proactive instead of reactive when it comes to reviews. Visit the websites mentioned previously to have a look at what’s being said about your brand. Also, set-up a Google Alert<\/a> for the name of your business or practice.<\/p><\/blockquote>\n It’s all about engineering social proof, public perception, and positive sentiment in your favor. If done correctly, you become the obvious choice in your market.<\/p>\n Need help with your protocols and online marketing systems? See the consulting services tab and success store drop-down menu on this blog.<\/p>\n \u2013<\/p>\n Did you like this post? If so, click the Facebook \u201clike\u201d button below and share it with your friends!<\/p>\n Related Blog Posts:<\/em><\/span><\/p>\n The Google+ Local Marketing Blueprint for Chiropractors<\/strong><\/a><\/p>\n Removing Negative Google+ Local Reviews!<\/strong><\/a><\/p>\n YouTube Chiropractic Marketing Case Study<\/a><\/strong><\/p>\n