{"id":4872,"date":"2012-08-24T17:20:29","date_gmt":"2012-08-25T00:20:29","guid":{"rendered":"https:\/\/dcincome.com\/blog\/?p=4872"},"modified":"2014-04-28T08:49:36","modified_gmt":"2014-04-28T15:49:36","slug":"3-new-google-link-building-guidelines-post-penguin","status":"publish","type":"post","link":"https:\/\/dcincome.com\/blog\/3-new-google-link-building-guidelines-post-penguin\/","title":{"rendered":"3 New Google Link-Building Guidelines (post Penguin)"},"content":{"rendered":"<p>After the absolute carnage that Google&#8217;s Penguin update left for so many marketers, fellow chiropractors, and other business owners, I thought I&#8217;d post a quick article about how link-building should be done moving forward. In conjunction, you&#8217;ll learn how to recover if you were crushed by the search engine algorithm change.<\/p>\n<p>This is not just a matter of opinion either. It&#8217;s based on what Google has actually stated along with extensive testing. Let&#8217;s <a href=\"https:\/\/dcincome.com\/blog\/ \"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-4874\" style=\"margin: 5px; border: 5px solid white;\" title=\"link building guidelines\" src=\"https:\/\/dcincome.com\/blog\/wp-content\/uploads\/2012\/08\/link-building.jpg\" alt=\"\" width=\"197\" height=\"197\" srcset=\"https:\/\/dcincome.com\/blog\/wp-content\/uploads\/2012\/08\/link-building.jpg 300w, https:\/\/dcincome.com\/blog\/wp-content\/uploads\/2012\/08\/link-building-150x150.jpg 150w\" sizes=\"(max-width: 197px) 100vw, 197px\" \/><\/a>get one thing straight, though.<\/p>\n<p>At this point in time, links are still king!<\/p>\n<p>Social sharing is definitely having a major impact on rankings.<\/p>\n<p>However, it doesn&#8217;t carry the same amount of weight as authority backlinks yet. That may change in the near future, but at present, link-building takes priority.<\/p>\n<p>Here are three link-building guidelines that work NOW, post Penguin.<\/p>\n<p><strong>1) Link Diversification<\/strong><\/p>\n<p>I&#8217;ve been saying this for years and now this is a MUST. It&#8217;s important to get quality links from online channels \/ content including videos, press releases, forums, blog posts, blog comments, social networking websites, article directories, etc.<\/p>\n<p>If you narrow your focus to just one of the above, you&#8217;re likely to get outranked by competitors for any given keyword or phrase. Google likes to see variety so give them what they want.<\/p>\n<p>Don&#8217;t know how to build links? If you&#8217;re a newbie or intermediate marketer, I have an advanced training program that shows you how to do it the right way for MAXIMUM impact and rankings increase.<\/p>\n<p><strong>2) No more than 5% exact matching anchor text links for any given keyword \/ phrase.<\/strong><\/p>\n<p>This is what most websites that got destroyed were hit the hardest for. Before, it was easy for marketers to game the system and just build <strong><a title=\"anchor text links\" href=\"http:\/\/en.wikipedia.org\/wiki\/Anchor_text\">anchor text links<\/a><\/strong> from high quality sites for even the most competitive of terms. You&#8217;d just keep creating links for the same keywords<\/p>\n<p>However, the new rule works something like this.<\/p>\n<p>Lets say you want to rank #1 on Google for &#8220;Phoenix chiropractor.&#8221; If you build build 100 links, no more than 20 of those should be exact anchor text matches for the keywords &#8220;Phoenix chiropractor.&#8221; Some sources even suggest no more that 10% exact.<\/p>\n<p>Now, if you&#8217;ve been building specific links for years, it might take you some time to even out the ratio with natural looking links. This brings me to my third point below.<\/p>\n<p><strong>3) Get natural links<\/strong><\/p>\n<p>Traditionally speaking, there&#8217;s a difference on how a marketer would link to a blog post or website versus the average Joe on the internet. If a regular person sees a link they find interesting or would like to feature in a blog post, they&#8217;d be using natural backlinks like:<\/p>\n<p>&#8211; yourdomain.com<br \/>\n&#8211; visit this link<br \/>\n&#8211; click here<br \/>\n&#8211; www.yourdomain.com<br \/>\n&#8211; read about it here<br \/>\n&#8211; here<\/p>\n<p>There are lot more natural phrases, but I think you get the point.<\/p>\n<p>Google has cracked down on what they call &#8220;over-optimization&#8221; for keywords. Penguin slapped webmasters that created a disproportionate amount of anchor text links. That&#8217;s why it&#8217;s important not to solely build exact matches anymore.<\/p>\n<blockquote><p>When you follow these three guidelines that have been presented here, you&#8217;ll be able to recover if you were penalized AND rank higher than ever before for the keywords you select.<\/p><\/blockquote>\n<p>If you need to check and see which links are currently hurting your SEO, you can use <strong><a title=\"Market Samurai\" href=\"http:\/\/marketsamurai.com\/c\/freetrialnow\">Market Samurai<\/a><\/strong>.<\/p>\n<p>They instituted a new feature that tells you which links are healthy and which ones are not. You&#8217;ll want to run each URL of your site through their link checker immediately.<\/p>\n<p>Lastly, in <a title=\"Social Media Elite\" href=\"https:\/\/dcincome.com\/go\"><strong><em>Social Media Elite<\/em><\/strong><\/a>, I&#8217;ve included a highly detailed 4 page PDF that teaches you everything you need to know about Google Penguin optimization. You&#8217;ll discover the right way to build brand authority \/ trust in Google&#8217;s eyes and how to present natural signals on your website as well as off-page.<\/p>\n<p>\u2013<\/p>\n<p>Did you find this post valuable? If so, click the Facebook \u201clike\u201d button below and share it with your friends.<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Related Blog Posts:<\/em><\/span><\/p>\n<p><strong><a title=\"How to Create Top Ranking and SEO Friendly Blog Posts\" href=\"https:\/\/dcincome.com\/blog\/how-to-create-top-ranking-and-seo-friendly-blog-posts\/\">How to Create Top Ranking and SEO Friendly Blog Posts<\/a><\/strong><\/p>\n<p><a title=\"The State of Social Media Marketing \" href=\"https:\/\/dcincome.com\/blog\/the-current-state-of-social-media-marketing\/\"><strong>The State of Social Media Marketing <\/strong><\/a><\/p>\n<p><a title=\"Why You Should \u201cBuy\u201d Backlinks\" href=\"https:\/\/dcincome.com\/blog\/why-you-should-buy-backlinks\/\"><strong>Why You Should \u201cBuy\u201d Backlinks<\/strong><\/a><\/p>\n<p><strong><a title=\"12 Keywords Chiropractors MUST Rank #1 For on Google\" href=\"https:\/\/dcincome.com\/blog\/12-keywords-chiropractors-must-rank-1-for-on-google\/\">12 Keywords Chiropractors MUST Rank #1 For on Google<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After the absolute carnage that Google&#8217;s Penguin update left for so many marketers, fellow chiropractors, and other business owners, I thought I&#8217;d post a quick article about how link-building should be done moving forward. In conjunction, you&#8217;ll learn how to recover if you were crushed by the search engine algorithm change. This is not just [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,8,35,77,63],"tags":[2661,1675,1674,359,360,9,2655,577,114,952,18,366,547,1337,1673,2659,551,292,365,5,1678,1677,1676,1336,552,2663,1672,21,788,2662],"class_list":["post-4872","post","type-post","status-publish","format-standard","hentry","category-affiliate-marketing","category-chiropractic-marketing","category-internet-marketing","category-seo","category-social-media-marketing","tag-affiliate-marketing","tag-anchor-text-linking","tag-anchor-text-links","tag-chiropractic-blog","tag-chiropractic-blogs","tag-chiropractic-internet-marketing","tag-chiropractic-marketing","tag-chiropractic-marketing-blog","tag-chiropractic-marketing-online","tag-chiropractic-seo","tag-chiropractor","tag-dr-matthew-loop","tag-google","tag-google-penguin","tag-google-penguin-optimization","tag-internet-marketing","tag-link-building","tag-market-samurai","tag-matt-loop","tag-matthew-loop","tag-natural-backlinks","tag-off-page-seo","tag-on-page-seo","tag-penguin-update","tag-search-engine-optimization","tag-seo","tag-seo-tips","tag-social-media","tag-social-media-elite","tag-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/4872"}],"collection":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/comments?post=4872"}],"version-history":[{"count":18,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/4872\/revisions"}],"predecessor-version":[{"id":6765,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/4872\/revisions\/6765"}],"wp:attachment":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/media?parent=4872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/categories?post=4872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/tags?post=4872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}