{"id":4930,"date":"2012-09-13T09:34:36","date_gmt":"2012-09-13T16:34:36","guid":{"rendered":"https:\/\/dcincome.com\/blog\/?p=4930"},"modified":"2012-09-13T09:34:36","modified_gmt":"2012-09-13T16:34:36","slug":"maximize-your-chiropractic-spinal-screenings-with-neurology","status":"publish","type":"post","link":"https:\/\/dcincome.com\/blog\/maximize-your-chiropractic-spinal-screenings-with-neurology\/","title":{"rendered":"Maximize Your Chiropractic Spinal Screenings with Neurology?"},"content":{"rendered":"

(This is an exclusive guest post by Dr. Tabor Smith<\/a>. He began his career in one of the largest chiropractic offices in the state of Texas, where he was in charge of chiropractic spinal screenings and learned all the other marketing strategies associated with a 1,400 visit per week practice!<\/em><\/p>\n

He\u00a0now runs a thriving practice in Houston TX, that he built from scratch by utilizing \u201clow cost\u201d marketing strategies, such as, spinal screenings, dinner workshops, and business lectures. \u00a0<\/em><\/p>\n

Through his career he has performed hundreds of spinal screenings and meticulously perfected his spinal screening techniques. \u00a0He now coaches chiropractors all over the world on how to bring in floods of new patients using his simple techniques. Dr. Tabor is a regular fixture in some of the most popular chiropractic newsletters, blogs, websites and podcasts all over the country.)<\/em><\/p>\n

———<\/p>\n

When you read the title of this article you probably thought I was talking about using neurology to screen your chiropractic patients. In fact, that is not what I mean at all. I\u2019m talking about using neurology in your communication!<\/p>\n

The first goal to any spinal screening is to stop and engage a person in conversation with you. \"\"<\/a><\/p>\n

This is how you get DRAMATICALLY MORE people into your screening booth. Let\u2019s face it, if you can\u2019t get them into your booth, you can\u2019t screen them, and it won\u2019t really matter what technique you are using in your screening.<\/p>\n

The number one mistake chiropractors make at a spinal screening is also the number one reason they are not screening as many people as they should be.<\/p>\n

Chiropractors are asking the prospective client a \u201cyes or no\u201d question and they are surprised when they continue to get the same reply over and over again.<\/p>\n

If you have been doing screenings and are having problems getting people into your booth you might recognize the following conversation:<\/p>\n

You: \u201cHello, would you like a free spinal screening today?\u201d
\nPerson: \u201cNo Thank You\u201d… (And they just keep walking…)<\/p>\n

As it turns out, the question, \u201cWould you like a free spinal screening today?\u201d is the most commonly asked question at the forefront of any spinal screening booth.<\/p>\n

This simple \u201cyes or no\u201d question might sound harmless-enough to you, but the TRUTH is, our society has been so overly \u201csold to\u201d in the last few decades that we have developed a instinctive social reflex called the \u201cNo-Thank-You Reflex.\u201d<\/p><\/blockquote>\n

Every time the consumer is asked a yes or no question in relation to marketing they don\u2019t even fully hear that question before they reply, \u201cNo thank you\u201d and continue to walk on so they can skip out on any more conversation.<\/p>\n

After about a hundred short conversations like that one, there\u2019s no wonder you\u2019re saying, \u201cI never want to do a spinal screening again!\u201d Don\u2019t worry!<\/p>\n

What I am about to reveal to you will make things MUCH easier for you from now on.<\/strong><\/p>\n

Get ready to make a small change in your wording, that will translate to a big difference in your spinal screenings.<\/p>\n

From now on, you are going to start using neurology in your communication. As a chiropractor you use neurology every day, so why not use it in your communication?<\/p>\n

The whole key<\/span> to getting more people to engage in your conversation is to ask a question that will trigger \u201cmemory centers\u201d of the brain (temporal lobe). This might sound difficult, but it\u2019s actually very easy to do.<\/p>\n

Here is how the conversation might go:<\/p>\n

You: \u201cExcuse me, WHEN was the last time you had a spinal screening?\u201d
\nPerson: \u201cUmm, I don\u2019t know. What is that?\u201d
\nYou: \u201cIt\u2019s a quick evaluation that helps us determine the health of your spine. It takes 2 minutes and it\u2019s free…\u201d<\/p>\n

When you ask someone about their past you have a better chance of \u201cengaging\u201d their brain activity. An easy way to know if you have \u201cengaged\u201d them with your question is to watch their eyes.<\/p>\n

Many times when they start thinking about your question their eyes will look up and to the left, or up and to the right in search of an answer. This is how you know that they are trying to activate temporal lobe areas that store past experiences.<\/p>\n

Most of the time you will get a question back instead of an answer.<\/p>\n

This is because most people have never had a spinal screening<\/a><\/strong> before. They have no information or memories stored in their brain on that subject. When you ask them about their last spinal screening, you will most likely get a response like, \u201cWhat is that?\u201d<\/p>\n

This is a good thing. At that point you have them exactly where you want them. You know they are engaged and not giving you a reflex answer such as, \u201cNo thank you.\u201d<\/p>\n

You don\u2019t have to use that exact question every time. You could use a lot of different opening questions as long as it makes them access their memory centers.<\/p>\n

Some other questions I use are, \u201cHAVE you ever had a nerve system scan?\u201d (this is a yes or no question, but it still accesses memory), \u201cWHEN was your last posture analysis?\u201d, and \u201cHOW LONG AGO was your last spinal check up?\u201d. Do you see how these questions ask something about the past?<\/p>\n

Therein lies the key to your success!<\/strong><\/p>\n

In my opinion screenings are one of the most important things a chiropractor can do for his\/her community and for the advancement of chiropractic itself. There is no one else on this planet that will be screening the public for subluxation if you, the chiropractor, doesn\u2019t do it.<\/p>\n

Please, don\u2019t let a small communication barrier keep you from reaching hundreds, if not thousands of people in your community. Get out there and start doing more spinal screenings today!<\/p>\n

If you found this little tip helpful, send this article with fellow colleagues and click the share buttons below. To find more tips on maximizing your spinal screenings visit this link here<\/strong><\/a>.<\/p>\n

\u2013<\/p>\n

Did you like this post? If so, click the Facebook \u201clike\u201d button below and share it with your friends!<\/p>\n

Related Blog Posts:<\/em><\/span><\/p>\n

Magic Words That Bring You New Patients And Money<\/strong><\/a><\/p>\n

What Should I Post on Facebook??<\/strong><\/a><\/p>\n

Grow Your Chiropractic Practice By Working Less<\/strong><\/a><\/p>\n

5 Easy, Lucrative, and Fun PASSIVE Income Sources for Chiropractors<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

(This is an exclusive guest post by Dr. Tabor Smith. He began his career in one of the largest chiropractic offices in the state of Texas, where he was in charge of chiropractic spinal screenings and learned all the other marketing strategies associated with a 1,400 visit per week practice! He\u00a0now runs a thriving practice […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[14,359,360,2655,577,1072,1750,1164,801,1741,1742,1743,18,1740,1745,1749,1748,1746,1747,1744,779,1739],"class_list":["post-4930","post","type-post","status-publish","format-standard","hentry","category-chiropractic-marketing","tag-chiropractic","tag-chiropractic-blog","tag-chiropractic-blogs","tag-chiropractic-marketing","tag-chiropractic-marketing-blog","tag-chiropractic-marketing-blogs","tag-chiropractic-marketing-courses","tag-chiropractic-marketing-systems","tag-chiropractic-neurology","tag-chiropractic-patients","tag-chiropractic-screenings","tag-chiropractic-spinal-screenings","tag-chiropractor","tag-dr-tabor-smith","tag-neurology","tag-screenings-for-chiropractors","tag-spinal-screening-courses","tag-spinal-screening-programs","tag-spinal-screening-systems","tag-spinal-screenings","tag-subluxation","tag-tabor-smith"],"_links":{"self":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/4930"}],"collection":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/comments?post=4930"}],"version-history":[{"count":11,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/4930\/revisions"}],"predecessor-version":[{"id":4942,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/4930\/revisions\/4942"}],"wp:attachment":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/media?parent=4930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/categories?post=4930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/tags?post=4930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}