{"id":5236,"date":"2012-11-27T12:42:26","date_gmt":"2012-11-27T19:42:26","guid":{"rendered":"https:\/\/dcincome.com\/blog\/?p=5236"},"modified":"2012-11-27T12:42:26","modified_gmt":"2012-11-27T19:42:26","slug":"how-much-should-i-invest-in-marketing-advertising-each-month","status":"publish","type":"post","link":"https:\/\/dcincome.com\/blog\/how-much-should-i-invest-in-marketing-advertising-each-month\/","title":{"rendered":"How Much Should I Invest in Marketing and Advertising Each Month?"},"content":{"rendered":"

This is one of the most common questions I receive from doctors, professionals, and online entrepreneurs. The answer I give usually shocks the majority of them, too. Before I share a good rule of thumb percentage, I’d like to assume that most people going into business don’t just want to do “average.”\"\"<\/a><\/p>\n

I’ll take the position that you, reading this blog right now, are serious about becoming an industry INFLUENCER and creating unstoppable, lucrative streams of business revenue.<\/p>\n

You know, the expert that everyone in your online of offline community seeks advice from first before they turn to another source. A great example an industry influencer would be Dr. Oz.<\/p>\n

Truth be told, he could be a crappy doctor… who knows?<\/p>\n

The point is, that MILLIONS of Americans seek his advice first before going elsewhere.<\/p>\n

Why?<\/p>\n

Because he’s been everywhere in the news since he appeared on Oprah several years ago. He hit critical mass almost instantly after the appearance.<\/p>\n

He is famous in the medical field which AUTOMATICALLY gives him public credibility. This has nothing to do with how good of a medical doctor he is or his batting average with disease reversal either.<\/p>\n

When you gain celebrity status locally or nationally, people trust you way MORE and will almost always choose you over other competing professionals.<\/p>\n

So, what’s this have to do with you?<\/p>\n

Everything!<\/p>\n

You see, when you go into a market you want to be everywhere and anywhere a potential new patient, customer, or client will search. In fact, you want to just saturate and flood the market with your content, face, etc. You want to be famous.<\/p>\n

To do this, you’ll have to invest money. There’s no getting around it. I’d recommend allocating at least 25% of your monthly profits for marketing \/ advertising so you can become trusted guru in your respective industry or community.<\/p><\/blockquote>\n

Honestly, if you have the money, you can BUY critical mass in a few short months if you do it right.<\/p>\n

The important thing to realize is that, when you finally reach this tipping point, you’ll have all of the new clients \/ customers you can handle. Not to mention, you’ll be able to charge and collect HIGHER fees.<\/p>\n

Drug companies are good (but unethical) examples of how to buy critical mass and public opinion by mass inundation.<\/p>\n

They consistently manipulate the masses with \u201ctoxic sludge is good for you\u201d advertisements and Americans believe what they see. Hence, a big reason we’re such an unhealthy nation.<\/p>\n

The constant repetition effectively shapes beliefs, perception and attitudes.<\/p><\/blockquote>\n

Television advertising and Facebook Ads are two examples of effective paid media where you could invest each month. You can literally flip a switch and have your face everywhere locally or in your industry.<\/p>\n

My sister is in television media sales in Jacksonville and she knows the dollar amount and how many ads to run to make someone locally famous within 4 months. This means that practically everyone in the city knows your face and what you do.<\/p>\n

The end result is a life of having all the new business you want while charging what you’re worth.<\/p>\n

Now, with that said, there are ways to be more strategic than just “branding” your face and business name.<\/p>\n

That method takes WAY too long and it’s not the most effective use of your dollars. We’d want more of a direct response approach, which we’ll go into on a separate blog post.<\/p>\n

Over the years, I’ve successfully used paid advertising coupled with free social marketing strategies to become a center of influence and well-know in a few different industries. This combination works incredibly well if you do it the right way.<\/p>\n

If you’re not willing to invest in your business or brand, don’t expect to be the MOST well-known and trusted leader in the marketplace.<\/p>\n

The exception to the rule would be if you have a direct connection to Oprah and can get on her show. That would ensure you reach critical mass in no time while spending less.<\/p>\n

I think you get my point. Investing at least 25% of monthly profits back into promoting the business is commonplace for\u00a0 industry moguls and influencers.<\/p>\n

\u2013<\/p>\n

Did you like this post? Click the Facebook \u201clike\u201d button below and share it with your friends.<\/p>\n

Related Blog Posts:<\/em><\/span><\/p>\n

Atlanta Social Media Consultant Speaks to Over 100 Doctors<\/strong><\/a><\/p>\n

7 Secrets of Self-Made Multimillionaires<\/strong><\/a><\/p>\n

The Life Success Secret NO ONE Talks About<\/strong><\/a><\/p>\n

Why Chiropractors MUST Build Wealth (and how to do it)<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is one of the most common questions I receive from doctors, professionals, and online entrepreneurs. The answer I give usually shocks the majority of them, too. Before I share a good rule of thumb percentage, I’d like to assume that most people going into business don’t just want to do “average.” I’ll take the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,35,63,494],"tags":[1863,1865,1275,1866,14,2655,18,366,1861,1048,1860,1859,2659,15,1864,365,5,1862,21,2662],"class_list":["post-5236","post","type-post","status-publish","format-standard","hentry","category-chiropractic-marketing","category-internet-marketing","category-social-media-marketing","category-wealth-creation","tag-advertising-2","tag-business-advertising","tag-business-marketing","tag-celebrity-status","tag-chiropractic","tag-chiropractic-marketing","tag-chiropractor","tag-dr-matthew-loop","tag-dr-oz","tag-entrepreneur","tag-how-much-should-i-advertise","tag-how-much-should-i-invest-on-marketing-each-month","tag-internet-marketing","tag-marketing","tag-marketing-tips","tag-matt-loop","tag-matthew-loop","tag-oprah","tag-social-media","tag-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/5236"}],"collection":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/comments?post=5236"}],"version-history":[{"count":14,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/5236\/revisions"}],"predecessor-version":[{"id":5251,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/5236\/revisions\/5251"}],"wp:attachment":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/media?parent=5236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/categories?post=5236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/tags?post=5236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}