{"id":716,"date":"2010-03-06T08:06:19","date_gmt":"2010-03-06T15:06:19","guid":{"rendered":"https:\/\/dcincome.com\/blog\/?p=716"},"modified":"2011-07-14T13:40:00","modified_gmt":"2011-07-14T20:40:00","slug":"sms-mobile-marketing-for-small-businesses","status":"publish","type":"post","link":"https:\/\/dcincome.com\/blog\/sms-mobile-marketing-for-small-businesses\/","title":{"rendered":"SMS Mobile Marketing for Small Businesses – Part I"},"content":{"rendered":"

This blog post is one of a two-part series where I wanted to do to provide some insight as to where marketing for chiropractors<\/a> and other small businesses is heading in 2010 and beyond. Based on a tremendous amount of market research and speaking with many marketing industry leaders, it’s become clear what the next big thing is. I firmly believe it’s SMS mobile marketing. Let me explain further…<\/p>\n

Mobile marketing, according to Wikipedia<\/em>, is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.<\/p><\/blockquote>\n

\"iphone_upright_21\"<\/a>Text messaging , synonymously referred to as SMS (short message service), has taken-off in massive proportions here in the United States in the past few years. Roughly 3.5 billion<\/span> text messages are sent \/ received daily! To put it in perspective, that trumps the number of cellphone calls made and is a threefold leap from 2007. On a related note, the biggest increase occurred in people 30 years and older!<\/p>\n

For the time being, SMS is relatively untapped, uncluttered and a spam-free mobile marketing medium.<\/p>\n

Also, it’s the only form of communication that many individuals are fastened to 24 hours \/ day. This perfectly explains why, in an era where email in-boxes fill with hundreds of never-opened messages from direct marketers, 97 % of all SMS mobile marketing messages are eventually opened, according to the latest cell-company research! In fact, 83% of those are opened within the first hour.<\/p>\n

Jeff Lee, president of Distributive Networks<\/em>, recently stated in the NY Times<\/em>, \u201cI like to think of it as the certified mail of digital communications. When you want to be sure people see something, send it by text.\u201d<\/p><\/blockquote>\n

As it stands right now, only some of the most powerful people \/ organizations in the world have been using this mobile marketing medium. President Obama and his campaign team incorporated text message marketing to rake-in big donations quickly.<\/p>\n

You’ll find major athletic teams using mobile marketing to sell tickets and high-end businesses using it to keep in touch with customers. That is going to change soon, though, as SMS for small businesses is fast approaching.<\/p>\n

Here’s a quick, eye-opening video I put together about mobile marketing for small businesses.<\/p>\n

Watch it now and let me know your thoughts! Also, make sure you grab your 7 day free trial of the text marketing platform so many are raving about at DCMobileText.com<\/a> … Enjoy \ud83d\ude42<\/p>\n

<\/embed><\/object><\/p>\n

Related Blog Post<\/em><\/span><\/p>\n

SMS Mobile Marketing for Small Businesses<\/a> – Part II<\/p>\n

6 Highly Profitable Text Message Marketing Strategies<\/a><\/p>\n

Introducing DCMobileText.com for Mobile Marketing<\/a><\/p>\n

NEVER do this with SMS Mobile Marketing!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This blog post is one of a two-part series where I wanted to do to provide some insight as to where marketing for chiropractors and other small businesses is heading in 2010 and beyond. Based on a tremendous amount of market research and speaking with many marketing industry leaders, it’s become clear what the next […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[150,1],"tags":[2655,151,147,152,146,149,2667,148],"class_list":["post-716","post","type-post","status-publish","format-standard","hentry","category-sms-mobile-marketing","category-uncategorized","tag-chiropractic-marketing","tag-mobile-chiropractic-marketing","tag-mobile-marketing","tag-mobile-marketing-for-chiropractors","tag-mobile-sms-marketing","tag-mobile-sms-marketing-for-small-businesses","tag-sms-mobile-marketing","tag-text-message-marketing"],"_links":{"self":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/716"}],"collection":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/comments?post=716"}],"version-history":[{"count":53,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/716\/revisions"}],"predecessor-version":[{"id":769,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/posts\/716\/revisions\/769"}],"wp:attachment":[{"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/media?parent=716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/categories?post=716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dcincome.com\/blog\/wp-json\/wp\/v2\/tags?post=716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}