Matthew Loop « The Blog of Matthew Loop

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Is Facebook Putting the Squeeze on Local Businesses?

Is Facebook Putting the Squeeze on Local Businesses?

Since practically everyone is using Facebook these days, their sponsored ad network has become an essential marketing component for many small business owners. Are Facebook Ad costs becoming too expensive and squeezing the average local business out, though? To answer the question, take a look at this recent screen-shot below. This was the first screen-shot […]

Is Your Online Marketing Strategy Missing This?

After reading a blog post by Michelle MacPhearson the other day, I started thinking about the many internet marketers, chiropractors, and entrepreneurs I regularly meet at seminars. The thing that consistently sticks out as the difference between those making 6 and 7 figure yearly incomes versus those that make a few hundred is STRATEGY. Truthfully, […]

Facebook Marketing with Support Groups

Here is a little-known BUT highly effective Facebook marketing method that builds trust, authority, and gets New Patients / Customers. Click the play button to watch the awesome video and leave a comment below after. — — Did you like this video? Click the Facebook “like” button below and share it with your friends 🙂 […]

Why You Should Charge More

The  video at the link below reminded me again why it’s important not to be the cheapest product or service provider in your market. How much you charge is directly related to the type AND quality of customer you get. Like Yanik Silver has mentioned in a previous post, you must charge a premium price […]

Why Your Facebook Fan Page Isn’t Attracting Customers

With Facebook’s recent surge over the 900 million active user mark, there’s no sign of the growth slowing down anytime soon. This has created a wealth of opportunity, new customers, and income for a select group of savvy business owners and entrepreneurs. Others, however, still don’t seem to grasp the big idea, hence why their […]

3 Chiropractic Landing Page Mistakes to Avoid

Chiropractic landing pages are gaining significant traction in the last several months. The overwhelming majority of chiropractic websites I critique regularly are missing this critical component, though. Not having a chiropractic landing page is one of the main reasons why you may not be getting calls from new patients like you want. Most doctors understand […]

Losing Unwanted Holiday Fat (New Vid)

Did you know your physical appearance as a doctor or professional is very important on whether or not new patients, clients, or customers follow your advice? Professionals of all types are expected to look, behave, and act in certain ways according to public perception. If you’ve been in business for a few years, you know […]

Facebook EdgeRank and News Feed Optimization?

Facebook EdgeRank and News Feed Optimization?

When the news feed launched in 2006, it was a complete game-changer and has evolved into a phenomenal marketing platform for a select few. A few months ago Facebook engineers provided crucial insight into the algorithms that allow a news feed to show you relevant content. This is referred to as EdgeRank. Here’s a CRITICAL […]

How to Profit Big in Today’s Economic Crisis

Ever since I read The Creature from Jekyll Island 7 years ago, my views about money and investing have dramatically shifted. The book opened my eyes to the international banking cartel and why the Federal Reserve is one big Ponzi scheme. This shocking video below is one of the best I’ve seen about how the […]

Boutique Hotel Marketing Case Study

One of the main reasons I like working with mid-large size companies with marketing budgets of $3,000 / month or more, is that I’m able to help them drive traffic, leads, and new customers through their doors much faster. It’s like flipping a switch and seeing results in the immediate days following. The video below […]