Posted by Matthew Loop | 20 Comments
Chiropractic landing pages are gaining significant traction in the last several months. The overwhelming majority of chiropractic websites I critique regularly are missing this critical component, though. Not having a chiropractic landing page is one of the main reasons why you may not be getting calls from new patients like you want.
Most doctors understand that website traffic is crucial in regards to effective chiropractic marketing online BUT conversion is where the magic happens. Actually getting a visitor to take action when they’re on your site is the ultimate objective when everything is said and done.
You can flood your chiropractic website with traffic but if you can’t get them to take action, opt-in, or call your office then it really doesn’t matter. This is where a chiropractic landing page can be ultra-effective.
A word of caution, though. Here are three landing page mistakes I see often:
The chiropractor does not have a strong, compelling call to action or offer. About 95% of all websites I come across have weak offers and minimal calls to action. In all honesty, simply having a newsletter sign-up box on your website won’t help you capture many online leads.
We know the average person lands on any given website (except if you’re Facebook) for only a few seconds. This is why it’s imperative to get their attention fast and provide a “mafia offer” they couldn’t possible refuse.
At bare minimum, it’s important the prospective new patient give you their name and email address. A simple way to collect this information is to offer a free report or video series on important relevant topics.
For example, maybe you have a report titled, “The 5 Secrets You Absolutely Must Know Before Choosing a Chiropractor” or “How to End Back Pain Forever WITHOUT Dangerous Drugs or Surgery.”
Not only could you give away a free report, but also enter them in a contest, a chance to win a free massage or something. This will definitely entice a qualified prospect to enter their name / email into your contact form. Be sure to check with your state licensing board to see what you can and can’t offer at no charge, though.
Just like new patients are the life-blood of your practice, your email list of prospective patients is the life-blood of your online chiropractic marketing. Many doctors still are not building an email list. This is “planning to fail.”
Why, you might be thinking?
Most people will only be on your website a couple seconds and will never return after they bounce off. However, if you give them a good reason to get on your list, you can now communicate with them anytime you want.
If this is you, visit MyProResponse.com immediately to get in the game.
Having a list of interested prospects that you’ve organically built is the ULTIMATE leverage. You can literally get patients and make money at the push of the email send button.
Here’s a perfect example:
I collaborated with two of my personal coaching clients and helped them create a powerful 3 day new patient getting email sequence specialized for their practices. These emails went out to their lead lists that they had built over the past couple years.
One doctor had a list of 10,000 and the other had an email list of 2,000. They both sent emails Tuesday, Wednesday, and Thursday. The first doctor ended up getting 2 new decompression patients and closed them for $6,000 a piece. That’s an extra $12,000 for the month from sending a few emails!
The other doctor got an extra 6 new patients from the email campaign we put together. That netted him an extra $7,000 for the month…. Again, just from sending a few emails! (By the way, if you have an email list and want my new patient getting email sequence, send me an email and I’ll get you pricing details, etc..)
Email lists you’ve built equal money if you know how to harness them! There is a science to doing this as well. Once mastered, you can push the email send button and get paid over and over again.
Another mistake I see is that some chiropractic landing pages are way to complex and have too many things going on at once or too many links to click. Busy websites and clutter only confuse website visitors making them less likely to become new patients.
A chiropractic landing page should be simple with a curiosity-evoking headline, video, email opt-in form, incentive and call to action. In my experience, the less choices the better. This ensures they’ll be more likely to take the action you want them to.
With the opt-in box, make sure it cannot be missed by a website visitor. You can embed it on the page itself or use a light-box script like I have on this blog. You can go here to get the one I use.
The last mistake I see on websites and chiropractic landing pages is not having a video that immediately starts-up and plays when a potential new patient comes to the page.
Why is this a mistake?
If you don’t auto-play the video, you’re leaving too much to chance as whether visitors will click the play button or not. Don’t do that! Videos grab attention fast AND you can tell the prospect exactly what to at anytime. You stimulate their visual and audio senses so make sure it immediately start’s-up.
Avoiding these mistakes and applying what I’ve recommended here will make your chiropractic landing page bullet-proof. You’ll then be able to capture massive amounts of leads and convert them into new patients for your practice.
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