internet marketing for brands « The Blog of Matthew Loop

Posts Tagged ‘internet marketing for brands’

Burberry: A Great Brand with Poor Social Engagement?

One of the BIGGEST mistakes made by major brands / celebrities on social media is a lack of reciprocal engagement with fans and customers. Allow me to clarify. Many companies feel that simply posting status updates or announcements on Facebook, Twitter, or Google+ constitute social networking and interaction. However, just like in real life offline, […]