Burberry: A Great Brand with Poor Social Engagement?
Posted by Matthew Loop | 0 Comments
One of the BIGGEST mistakes made by major brands / celebrities on social media is a lack of reciprocal engagement with fans and customers. Allow me to clarify. Many companies feel that simply posting status updates or announcements on Facebook, Twitter, or Google+ constitute social networking and interaction.
However, just like in real life offline, in order to successfully build a strong relationship both individuals need to participate in the conversation and be EQUALLY heard. Just “notifying” your audience of what’s going-on is like going to a party, doing all of the talking, and not listening nor being concerned with anyone else.
Here’s a quick video I created of one of my favorite companies, Burberry. I’ve been a loyal customer for years so this is more like constructive criticism than anything.
I will say the overwhelming majority of brands are making this same exact mistake revealed in the video and it’s limiting their revenue generated from social media to a small fraction of what it could be. In order to truly maximize effectiveness, these strategies shared in the clip need to be implemented.
Click the play button below to watch:
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About the Author
Matthew Loop is an author, speaker, investor, philanthropist, and the highest paid social media revenue strategist in North America. He helps brands, startups, and small business owners multiply their influence, impact, and income by harnessing the power of the Internet. Since 2005 he’s trained over 21,000 clients in 25 countries. Millions have viewed his free business growth tutorials online. Connect with him on Facebook, Instagram, and Twitter.
