Posted by Matthew Loop | 5 Comments
Chiropractic marketing online has seen a dramatic spike in popularity rather quickly in 2009. In large part, DC’s have seen what President Obama has done and have started to turn to social media as a way of attempting to generate New Patients. It’s no longer a well-kept secret like it was in 2005 when I began to harness this phenomenal marketing medium. If harvested in the correct manner, it’s easy to build massive exposure at an incredibly fast, establish trust and credibility with your local town, and literally double your income in little time. Many chiropractors that have been “in the know” are reaping tremendous gains, while others continue to struggle miserably in the pending economic crisis.
One incedible method for spreading your message to thousands of residents in your community easily and at no cost to you is chiropractic video marketing! Believe me, in 2009 video marketing for chiropractors will take-off like nothing you have ever seen. Early adopters like myself have been cashing-in on this internet revolution and getting New Patients consistently from this fascinating alteration in communication. Videos (on YouTube and other video sharing sites) work for you 24 hours a day, 7 days a week. It provides some of the best leverage that chiropractic practices really need at the moment.
Video technology has made it simple to extend a hand into the community and give a virtual introduction regarding your practice. When local online surfers observe your videos covering the search engines, it gives them this feeling like they already know you even before walking through your doors. This crushes print advertising, no contest! Here’s a short example of how powerful chiropractic marketing with video can be for chiropractors. Let’s say you had just 1 video you submitted to 30 separate video websites that received only 5 views / day at each website. That would be 150 views / day (multiply by seven) totaling out to 1,050 views / week!
To put it in perspecitve, pay-per-click advertising at just one dollar / click would run you over $1,000 / week to get that kind of exposure! Imagine if, instead of one video, you had ten videos. Can you start to see the power yet? It’s quite possibly the biggest secret in 2009. So, are you going to resist this change and risk suffering or do you intend to adapt. Dinosaur ways of chiropractic marketing and advertising are only hurting your wallet and slapping you in the face with sub-par results. That’s no way to live, don’t you agree?
Branding yourself and your chiropractic office have never been simpler with video, too. Social proof is built fast if you understand about how to propagate and optimize videos effectively while giving your audience just an overwhelming amount of value. Here’s the deal, people don’t buy your practice or your service… they buy YOU! It’s critically important to be authentic in your chiropractic video marketing, as traditional selling won’t get you far.
Initially when I started to create basic videos, I didn’t even have a video camera in my possession. I used screen-capture software in the form of Camtasia Studio. Today, the majority of digital cameras have a video function included. The time has never been better to capitalize on this exploding trend. Statistics don’t lie, as over 54% of all online content is video-based. When beginning, make it a point to churn-out at least 1-2 videos per week for your office. I will usually do more since I know how lucrative this exposure can be.
Don’t like rejection, do you? With chiropractic video marketing you don’t have to worry about that ever again. New patients that are interested will actually chase you! I recommend telling your chiropractic story and how you came to be where you are within one of your first videos. This is a powerful marketing tool for chiropractors and will add a genuine feel to the mix. Other than your story, the videos that you create should be about health topics so you can create rapport with potential new patients. You can even take them on a tour of your practice to get the acquainted.
Since I discovered video marketing and began using it in my chiropractic practice and other entrepreneurial ventures, it’s changed my life dramatically. Start your first video production right now to get in the game. Similar to most things, practice makes perfect. Use this Web 2.0 trend to step into the leader role in your city. This will allow you to amass a following and a reputation that can set you far and above the other.