Posted by Matthew Loop | 6 Comments
With Facebook’s recent surge over the 900 million active user mark, there’s no sign of the growth slowing down anytime soon. This has created a wealth of opportunity, new customers, and income for a select group of savvy business owners and entrepreneurs.
Others, however, still don’t seem to grasp the big idea, hence why their ROI has been minimal or non-existent. So, what is the big idea, you may be wondering?
It’s centered around building relationships, listening to your customers and actually giving a damn about your user-base, as Gary Vaynerchuk says.
It seems like there’s this onslaught of businesses just putting up Facebook profiles / fan pages only to have them lay dormant. There’s also quite a bit of one-sided conversation going on.
Too many are talking but very few are listening.
For instance, did you know that Facebook allows you to search by keyword(s) what people are speaking about at any given moment? It’s similar to the advanced search tool Twitter has created at search.twitter.com
Facebook fan pages are starting to be grouped in the same category as websites in the 1990’s. Way back when, business owners used to think that simply having a website would guarantee new business and customers. Of course, that was rarely the case.
Here’s the reality about Facebook fan pages. Just because you have one doesn’t mean you’ll get new business or make money! Not only that, in no way is income or business generated proportional to the amount of “fans” you have.
Here’s what I mean.
I can go right now online and find places where I can buy Facebook “likes” or fans. My numbers will surely increase after but what quality of “fan” am I getting? The only thing this gets you is an increase in fans on Facebook. Unfortunately, that alone doesn’t build loyalty or pay the bills.
Building an organic following that actually engages with you / your brand is really what counts. Also, getting your audience from Facebook onto your mailing list (email, mail, or text) should be a main goal.
The biggest mistake that you can make is not moving the conversation off of Facebook (or any social media website) while neglecting to build your personal potential customer lists.
It doesn’t matter if you have 10,000+ fans or followers. Facebook could delete your account tomorrow and where would you be then? Always stack the chips and social control in your favor. Build your own email or text list!
If this hasn’t been your Facebook marketing strategy, it’s time to rethink and evolve.
Here’s the big question, “Are you and your business positioned to harness Facebook to get floods of new customers monthly and to capitalize financially on the communication shift that’s occurring?” If not, there’s still time to get help.
Can you implement a profitable Facebook marketing campaign alone?
Well, you probably could but the amount of energy, time, and focus it will take to put all of the pieces together into a systematic, automated lead generation / new customer powerhouse will take you months. That’s if you spend a few hours daily on Facebook, too.
If you’re a serious business professional or entrepreneur looking to fast-track your Facebook marketing results, visit my consulting services link on this blog and select the package that works best for you. Continued success!
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