Why Your Facebook Fan Page Isn’t Attracting Customers « The Blog of Matthew Loop

Why Your Facebook Fan Page Isn’t Attracting Customers

With Facebook’s recent surge over the 900 million active user mark, there’s no sign of the growth slowing down anytime soon. This has created a wealth of opportunity, new customers, and income for a select group of savvy business owners and entrepreneurs.

Others, however, still don’t seem to grasp the big idea, hence why their ROI has been minimal or non-existent. So, what is the big idea, you may be wondering?

It’s centered around building relationships, listening to your customers and actually giving a damn about your user-base, as Gary Vaynerchuk says.

It seems like there’s this onslaught of businesses just putting up Facebook profiles / fan pages only to have them lay dormant. There’s also quite a bit of one-sided conversation going on.

Too many are talking but very few are listening.

For instance, did you know that Facebook allows you to search by keyword(s) what people are speaking about at any given moment? It’s similar to the advanced search tool Twitter has created at search.twitter.com

Facebook fan pages are starting to be grouped in the same category as websites in the 1990’s. Way back when, business owners used to think that simply having a website would guarantee new business and customers. Of course, that was rarely the case.

Here’s the reality about Facebook fan pages. Just because you have one doesn’t mean you’ll get new business or make money! Not only that, in no way is income or business generated proportional to the amount of “fans” you have.

Here’s what I mean.

I can go right now online and find places where I can buy Facebook “likes” or fans. My numbers will surely increase after but what quality of “fan” am I getting? The only thing this gets you is an increase in fans on Facebook. Unfortunately, that alone doesn’t build loyalty or pay the bills.

Building an organic following that actually engages with you / your brand is really what counts. Also, getting your audience from Facebook onto your mailing list (email, mail, or text) should be a main goal.

The biggest mistake that you can make is not moving the conversation off of Facebook (or any social media website) while neglecting to build your personal potential customer lists.

It doesn’t matter if you have 10,000+ fans or followers. Facebook could delete your account tomorrow and where would you be then? Always stack the chips and social control in your favor. Build your own email or text list!

If this hasn’t been your Facebook marketing strategy, it’s time to rethink and evolve.

Here’s the big question, “Are you and your business positioned to harness Facebook to get floods of new customers monthly and to capitalize financially on the communication shift that’s occurring?” If not, there’s still time to get help.

Can you implement a profitable Facebook marketing campaign alone?

Well, you probably could but the amount of energy, time, and focus it will take to put all of the pieces together into a systematic, automated lead generation / new customer powerhouse will take you months. That’s if you spend a few hours daily on Facebook, too.

If you’re a serious business professional or entrepreneur looking to fast-track your Facebook marketing results, visit my consulting services link on this blog and select the package that works best for you. Continued success!

Did you like this video and post? Click the Facebook “like” button below and share it with your friends.

Related Blog Posts:

Facebook EdgeRank and News Feed Optimization?

Before you Buy a Custom Facebook Page, Read This!

How to Use Facebook Chat to Grow your Business

7 Useful Tips to Getting More Facebook Page Fans

About the Author

Matthew Loop is an author, speaker, investor, philanthropist, and the highest paid social media revenue strategist in North America. He helps brands, startups, and small business owners multiply their influence, impact, and income by harnessing the power of the Internet. Since 2005 he’s trained over 21,000 clients in 25 countries. Millions have viewed his free business growth tutorials online. Connect with him on FacebookInstagram, and Twitter.


6 Responses to “Why Your Facebook Fan Page Isn’t Attracting Customers”

  1. Todd Brown says:

    Hey Matt – while i think there’s value in engaging fans on a Facebook Page (an environment they’re clearly comfortable with), I think your point about Facebook being able to delete your account is very insightful and dead-on. Excellent piece of advice. Excellent article.

    Be well
    Todd Brown

  2. Matthew Loop says:

    Thanks, Todd… Yeah, it’s crazy how much blind faith and trust we place in social media platforms sometimes. I speak from experience.

    Your own email list you build is something that Facebook nor Google can take away from you.

  3. jeff says:

    thanks again Matt, your e-mails are always to the point and right on!! hey how was Vail??

  4. Amen. When your fan page is set-up, get another person you trust as another ‘administrator./ that way, if you get blocked or deleted then you can still use the page.
    The search tool fr Facebook is getting better each upgrade. It is so easy to target clients now. Plus we’ve used other sites search tools to define our target market.
    You are right about the size vs. responsiveness of a list. Nurture your people, people!!

  5. Matthew Loop says:

    Thanks and you’re welcome, Jeff. Didn’t go yet… I think we’re looking at the 2nd or 3rd week in February. Should be fun 😉

  6. Keith Kramer says:

    Love the Gary V comment. His clip on TED was awesome.

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