Posted by Matthew Loop | 2 Comments
I was driving on I285 here in Atlanta a couple months ago and saw this great attention grabbing billboard. See the image below. It actually caused me to do a double-take. I just had to laugh and appreciate this direct, creative advertisement.
It also got me thinking about the fact very few small businesses seem to understand how to REALLY get attention in their local markets.
You could have the best service / product in the world, but if you don’t know how to stand-out, market effectively, and communicate your message clearly to the right audience, you’ll have a tough time in business.
I work with a lot of chiropractors so let me use them for an example.
Chiropractors have a unique gift and ability to help others achieve optimal health without toxic drugs or dangerous surgical procedures. Yet, this in-demand skill-set / technique has not been enough for them to reach critical mass over the years.
Doctors are notoriously awful when it comes to marketing and communication because that’s not what they’re trained to do. In school, they learn all of the technical components of how to be a master clinician.
However, as we both know, that alone doesn’t pay the bills…
Chiropractors talk all the time about wanting to reach and serve more people, which is noble.
But, very few take the time to learn the skills necessary to allow them to do so! I’m talking about strategic methods like how to GRAB ATTENTION and most effectively communicate / influence others.
Online, one of the most important places to stand-out and get attention is by creating a blog post title or website meta-title and description that actually COMPELS people to click your listing even if you’re not ranked at the top of Google.
This is a stealth persuasion strategy that I’ve used to divert traffic away from others in many competing industries. Here’s an example of how it appears on Google.
In one of my best-selling products, The Content Marketing Blueprint, I give away my swipe file of 17 copy and paste headlines that practically guarantee you’ll receive the bulk of the clicks and traffic from keyword searches. This allows you to reach dramatically more people
It’s all about finding creative ways to get attention if you’re truly committed to serving more than you are now. The reliable formula I’ve discovered is easily replicable and works over and over again.
Not all content titles are created equal!
If you’ve studied human behavior, you understand this. What you say (or write) can either attract people like a magnet to your message or repel them.
If your marketing message is structured correctly and stands-out, you can position yourself as a trusted and “liked” go-to expert in a matter of seconds. To learn how to create captivating titles AND content that sucks visitors in like a vacuum, visit this link.
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